- Brand Information
Latest NewsBrands
Lancôme named official beauty partner of PMFF
Luxury French beauty brand, Lancôme was today announced as the official Beauty Partner of PayPal Melbourne Fashion Festival (PMFF). The nine-day festival will come to life at various locations across Melbourne from 3 –11 March, 2023.
PayPal Melbourne Fashion Festival is a cultural event with fashion at its core. Harnessing Melbourne’s reputation for edgy and artistic events across multiple venues, the festival will execute a glamorous creative and retail takeover of the city and beyond.
Lancôme Beauty Director, Lara Srokowski will lead an artistry team and deliver key beauty looks for the presentation of PMFF-produced runways and events. Lara has worked closely with designers to create beauty looks for each runway and to showcase Lancôme’s suite of products in a reinvigorated light.
“Creativity is woven within the fabric of Melbourne’s culture, so it really is such a wonderful opportunity to experiment with the brand’s products and bring them to life through the runways. Makeup and skincare has the incredible power to completely transform a look and give people the confidence to be unapologetically themselves.”
“I’m so honoured to be working alongside my wonderful team at such an iconic ‘Melbourne’ event, and to witness so many creative industries at play in the one space,” said Srokowski.
On each runway, guests will see effortless glowing skin with Lancôme’s signature trio Advanced Génifique, Rénergie H.C.F Triple Serum and Teint Idôle Ultra Wear foundation, together designed to hydrate and illuminate the skin.
Lancôme Brand Director, Louise Voyage commented on the strong alignment between Lancôme’s and PayPal Melbourne Fashion Festival’s values, who are both committed to bringing communities together to embrace beauty and individuality.
“We are so excited to be partnering with an event synonymous with the heart of Melbourne’s cultural scene and to strengthen Lancôme’s ties to the fashion industry. For 88 years, Lancôme has celebrated beauty in all its forms, so we are proud to champion our progressive and visionary nature into the runways at PayPal Melbourne Fashion Festival and give fashion lovers a peek into the world of Lancôme through our high-performance, luxurious, cutting-edge products,” said Voyage.
As the country’s premier consumer fashion event, the PayPal Melbourne Fashion Festival attracts thousands of people each year as it celebrates the city’s world class fashion industry and fashion in all its forms.
With a diverse program of over 100 events spread across nine days and 60 venues, PMFF is set to welcome locals and visitors to the city to support established and emerging designers as they hone their skills and forge new paths.
Related Brands
tbh Skincare set to launch in Priceline
tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country.
It’s a partnership two years in the making; Olivia was first encouraged to try tbh Skincare by a friend in 2021 while going through her own experience with adult acne. It had been a journey she had been sharing openly with her hundreds of thousands of followers online, and one which had left her feeling defeated. Days into trialling tbh Skincare’s cult-favourite (and bestselling) Acne Hack Cream, Olivia was hooked. And, two years on, her breakouts – and acne scars – are a thing of the past. “I tried tbh a couple of years ago and was so relieved to finally find an acne brand that not only helps your skin when it’s breaking out, but also helps to maintain your skin day to day,” says Olivia. “tbh is approachable and fun, which you don’t often see when it comes to acne brands. tbh Skincare has partnered with Former Miss Universe Australia Olivia Molly Rogers to launch its clinically formulated products into Priceline stores around the country. “I love that it is Australian made and run by an incredible mother-daughter powerhouse duo. I feel like tbh and I are a really good match and I am so excited about my partnership with the brand!”
Needless to say tbh Skincare’s cofounder Rachael Wilde is equally excited to be working with Olivia as the brand rolls-out in 400 Priceline stories nationally. Rachael launched tbh Skincare in March 2020 after a “fortuitous” encounter with a groundbreaking new medical technology which can cut through the skin’s biofilm and actually treat the bacteria within. Like Olivia, Rachael had been battling with hormonal acne; like Olivia, she felt like she had tried every other product under the sun, to no avail. Rachael trialled a sample of the technology on her own skin and was convinced. She won the rights to license the product and launched the “miracle” acne treatment that would go on to sell $1M worth of products in just 18 months
For Rachael, it’s Olivia’s own experience with and understanding of the struggle with skin concerns that make her the perfect partner for tbh Skincare’s launch into Priceline. “Olivia has been so transparent about her experience with acne, and shared very raw and real content with her followers about this,” Rachael says. “I feel like this has helped so many people to feel less alone, and less isolated in their struggles with their skin, so we just absolutely adored that about her from the start and knew that when it comes to dealing with acne Olivia could really relate first-hand. “This is the type of partnership we always strive for so we were just over the moon when Olivia agreed to partner with us. And I almost fell off my chair when I found out she had actually bought the products from us in January 2021!”
As one of Priceline’s prized ambassadors, Olivia is now bringing together two of her favourite brands in a move that both she and Rachael see as making tbh Skincare’s clinically proven products accessible to even more people. “When we started considering retail partnerships, Priceline was always the ideal partner we wanted to work with,” Rachael adds. “Not only does it have the pharmacy side of the business, which aligns perfectly with the nature of our treatment products, but it also creates a really accessible environment, which is what we wanted for our customer group. “The last thing we wanted was to make shopping for your breakout products an intimidating experience. We love the approachability and affordability of Priceline, and are absolutely thrilled to be sitting next to some really incredible brands on shelf.” tbh Skincare launches into Priceline stores from the end of March and is available from tbhskincare.com.
Media enquiries: Jessy Marshall | Hive HQ | jessy@publicityhive.com
FOREO launches LUNA 4 Body
Swedish skin-tech leader FOREO has been providing the best facial cleanse for over eight years with its famed LUNA facial cleansing devices. Now they welcome the highly anticipated new release – the LUNA™ 4 Body smart massaging brush – the first LUNA device designed specifically for the body.
Like its predecessors, LUNA™ 4 Body is clinically proven to cleanse away 99.5% of dead skin cells, dirt and oil. The gentle T-Sonic™-powered body brush is made from ultra-hygienic silicone designed to mould to your individual curves and contours, delivering soft, smooth, revitalised and invigorated skin after every use.
Made of bacteria-resistant silicone touchpoints, the LUNA™ 4 body is 100% waterproof and 35x more hygienic than brushes with nylon bristles. The device expertly removes dirt, oil and bacteria on the skin, making clogged pores and body breakouts a thing of the past.
The device gently exfoliates away dead skin cells, helping to treat concerns such as razor bumps and ingrown hairs. Its T-Sonic™ massage helps with stimulation and blood flow so that the silicone touchpoints can remove dirt and oil trapped deep within, which will also prep your skin to deeply absorb any creams or lotions you apply afterwards, preventing dry skin.
The LUNA™ 4 Body emits 8,000 pulsations per minute, and the intensity can be adjusted manually through plus and minus buttons on the device to suit your skin’s needs. It also includes an in-built timer (that turns off automatically after 3 minutes), a handy travel lock system and is USB rechargeable (offering up to 100 uses per charge).
The LUNA™ 4 Body is available to purchase for $249 from Myer in three colours – Evergreen, Lavender and Peach Perfect.
The brand will launch the complete LUNA™ 4 range in 2023, which will include the LUNA™ 4, LUNA™ 4 Mini, LUNA™ 4 Plus and the LUNA™ 4 Men. The new generation LUNA range debuted with the palm-sized LUNA™ 4 Go in November 2022, the perfect rechargeable travel cleansing companion.
Drunk Elephant to launch cult-favourite moisturiser in Australia
Listen up, Drunk Elephant fans. The highly anticipated Protini Polypeptide Cream is launching in-store and online at MECCA from Tuesday, February 28. The hydrating moisturiser will be priced at $113 AUD and $132 NZD.
After taking the world by storm, the Protini Polypeptide Cream quickly became the global #1 best-selling moisturiser — a huge effort considering new moisturisers hit the market every single day.
The skincare essential has won over 24 industry awards, including InStyle US Best Beauty Buys, Harper’s BAZAAR US Beauty Award, Allure Best of Beauty and Cosmopolitan Holy Grail Beauty Awards, so it’s fair to say we couldn’t be more excited to get our hands on a little pot of Protini magic.
The Protini Polypeptide Cream is packed with an unprecedented array and concentration of signal peptides, supportive amino acids, and pygmy waterlily for immediate improvement in the appearance of skin’s tone, texture, and firmness. Abundant with proteins and nutrients, it replenishes and restores your skin to a strong, healthy state.
Head to your local MECCA store on Tuesday, February 28, to get your hands on it, or visit www.mecca.com.au.
Grown Alchemist announces new campaign for International Women's Day
In celebration of International Women’s Day, clean beauty brand Grown Alchemist is proud to announce the launch of its Beautifully Brave campaign, designed to champion the sheer resilience and determination of courageous women across the nation.
In support of beautifully brave women, Grown Alchemist will be donating much-needed supplies to two female-focused not-for-profit organisations; Women’s and Girl’s Emergency Centre (WAGEC), which offers support and assistance to women and their families experiencing homelessness or housing insecurity, and St Kilda Mums which provides essential items and care to families in need.
This isn’t the first time the biological beauty brand has partnered with WAGEC. In October 2022, Grown Alchemist held a private shopping event, donating the entire retail value of products sold to assist and support women. The event was a huge success, with over 1,200 full-size units of the brand’s natural skincare products sold raising $30,000 for the charity.
Grown Alchemist founder, Jeremy Mujis is committed to supporting gender equality and advocating for women nationwide.
“These women are some of the bravest people I’ve ever seen, most had nothing but their handbag and their children. The one unifying factor that all these women shared was that they were determined to make a better life.
“Despite having next to nothing, they still had hope. They all shared this incredible determination to improve their situation for themselves and their family. A possessed resilience, power, and courage that was simply incredible,” said Mujis.
Beautifully Brave is a testament to Grown Alchemist’s commitment to promoting equality and empowering women, and the brand encourages its consumers to support this campaign and make a positive impact on the lives of women and their families in need.
Launching Sunday, 19th February, until Wednesday, 8th March, customers can enjoy 30% off and shop the entire Grown Alchemist range online at grownalchemist.com/au/ and at the Retail Lab in Carlton, Melbourne, as well as The Iconic, Adore Beauty and Amazon AU.
For every product purchased, the brand will donate the same product to women's not-for-profit organisations in the hope of giving women and their families a brighter future.
Feel proud of applying your hair, body, and skincare this International Women’s Day; a little will go a long way.
Kerasilk partners with designer Rachel Gilbert
Kerasilk Haircare debuted a new fashion partnership with Australian designer Rachel Gilbert. The ‘Gemini, Rachel Gilbert Fall 23 Collection’ also features hair by National Kerasilk Ambassador Kirby Lago, owner of Pelo by Lago.
Launching this week, ‘Gemini’ shapes a unique identity for evening wear. Showcasing and contrasting a feminine and androgynous approach to dressing. Rachel Gilbert creates a contemporary vision for event wear, blending elegance with effortlessness and celebrating the craftsmanship that goes into each piece.
For the shoot, hair was swept back in a casual wet look, perfectly contrasting with the statement dressing.
“Kerasilk is my go-to range on set. It’s a beautiful range that’s so versatile. The perfect edit of styling products. The range can be easily layered into the hair without a heavy product feel. This is essential when creating a wet look that still has movement,” said Kirby Lago.
To create the Wet Look
Step 1: Wet the hair with water and apply Kerasilk Style Bodifying Mousse generously.
Step 2: To create this look with a less wet result, you could wave first, then apply mousse through the roots, then softly throughout the ends.
Step 3: Using your hand, work in the shape of the hair with Kerasilk Style Accentuating Finish Crème, encouraging height at the hairline above the forehead.
Step 4: Finish with a light mist of Kerasilk Style Fixing Effect Hair Spray.
Gemini welcomes a defining theme, deconstructing a traditional floral print. Patterned over evening silhouettes in variations of hand-woven and beaded placements, a nod to the traditional Rachel Gilbert look while signalling the future evolution of the brand.
The Gemini collection is available now.
Anine Bing joins forces with OLEHENRIKSEN
In celebration of their 40th anniversary, award-winning skincare brand, OLEHENRIKSEN®, expands upon their Scandinavian heritage with the announcement of Anine Bing, Founder & Chief Creative Officer of her eponymous label, as their first Global Scandi Brand Advisor. The introduction of this strategic partnership will bring forward the richness of Scandinavian culture inclusive of the multitude of benefits associated with Scandinavian lifestyle, wellness and skincare, and place Scandinavian values, such as hygge, back on the map.
At its core, Scandinavia represents a larger-than-life culture that’s built on the small things, such as the Danish-born practice of hygge, defined as the feeling of cosiness and contentment evoked by simple efforts. With countries within the region touting some of the happiest populations in the world, since its inception, OLEHENRIKSEN has been infusing Scandinavian and hygge philosophies into their output. Whether it be the locally sourced ingredients that power the brand’s skincare products, or treasuring the moments taken to apply them, OLEHENRIKSEN is categorically championing this diverse and traditional culture with Scandinavian skin wellness at the forefront.
Danish-born brand founder Ole Henriksen’s personal experience with cystic acne encouraged him to create a wellness-focused skincare line inspired by his Scandi roots. Infused with powerful acid blends and plant-powered ingredients sourced from Scandinavia, such as Nordic Birch Sap, Snow Lotus and Alpine Willowherb Extracts, each joy-inducing ingredient and product makes every application an occasion to embrace.
Detailing the importance of leveraging the brand’s storied history, OLEHENRIKSEN’s VP of Global Marketing, Rachel Berg, shares, “We are a Scandinavian born brand, and as we enter our 40th year, we’re going back to our roots anchored in Scandinavian skin wellness, understanding this overarching ethos sets us apart from the rest. By signing on Anine Bing as our Global Scandi Brand Advisor and partnering with other Scandi influencers on a global scale it will help amplify diverse elements of the culture and our Scandinavian-inspired skin wellness approach in a fresh, modern way.”
Widely recognised for her effortlessly cool wardrobe essentials, Bing has been recognised as an authority in Scandinavian style since her namesake brand’s inception in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women seeking a timeless yet rebellious approach to style. Setting her sights on skin as the brand’s first Global Scandi Brand Advisor, in this new role, she will be lending her expertise across Scandi-forward skincare and lifestyle practices to the OLEHENRIKSEN brand.
“I’ve been a longtime fan of OLEHENRIKSEN’s skin care, so when the brand approached me for this partnership, I was immediately interested,” says Anine Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we have in the works.”
Bing’s role with the brand will be an expansive one, ranging from creating social media content to cross-branded collaborations. Throughout the partnership, Bing will be spearheading a 6-part mini-series, providing an inside look into the best of Scandinavian skin and wellness with Bing’s secrets to attaining her effortless style, morning wellness tips, and of course, her favorite OLEHENRIKSEN products. With sights set on illuminating Scandinavian culture, this exclusive content will effectively harmonise skincare and general wellness practices, underscoring OLEHENRIKSEN as a lifestyle brand that transcends skincare.
“There are few people I’ve met that are as strong and elegant as Anine. I’ve admired her impactful, eclectic and classic designs for years, and couldn’t be happier to have her join the OLEHENRIKSEN team as our first ever ‘Global Scandi Brand
Advisor,” states OLEHENRIKSEN brand founder, Ole Henriksen. “Not only can we relate on the many elements that make Scandinavian culture so rich, from hygge philosophies to leading a simple life that’s full of joy and positive affirmation, we have many things to come that infuse this palpable energy into the brand. Anine has brought a new and fresh meaning of Scandi-cool both globally and within America, all while staying true to her Danish roots. Her leadership and expertise within the space, paired with her perspective on Scandi lifestyle, wellness, skincare and style, make her the perfect partner for OLEHENRIKSEN.”
OLEHENRIKSEN has tapped key Scandinavian creators, including Linda Hallberg, Ceval, Nnenna Echem and more to create a robust content series that highlights the Scandi lifestyle. Introducing fresh and modern faces directly from the region, the roll out of this content will immerse people into the richness of the culture through elevated storytelling.
With content rolling out as early as January 2023, keep an eye out on the brand’s social channels, including OLEHENRIKSEN’s Instagram, TikTok and Youtube, and expect to fall in love with the rich Scandinavian heritage that ties these forward-thinking partnerships together.
Omnilux introduces a line for men
Introducing Omnilux Men. With just one tool that offers powerful results, Omnilux Men is the latest LED technology designed to treat 95% of men's aging skin issues in one simple step. Omnilux Men is the first and only LED mask calibrated with the deepest penetrating wavelength of near-infrared light to meet men's specific skin needs.
The mask uses optimized energy output and three clinically proven wavelengths of light that work on a cellular level to stimulate new collagen production and create a strong anti- inflammatory response that heals and repairs men’s skin from within.
- Red light (633nm): Reduces inflammation and boosts blood oxygen levels in the skin to improve redness, pigmentation, and overall skin tone.
- Near-infrared light (830nm): Targets fibroblast cells to induce the production of new collagen and elastin for a firmer and more youthful-looking complexion.
- Near-infrared light (1072nm): Provides the deepest penetration into men’s thicker skin to stimulate the pathways that support the body’s own natural defense and repair mechanisms. Smooths overall texture and tone, and reduces wrinkles, under-eye bags and dark circles.
With this mask, Omnilux added the 1072nm near-infrared wavelength to trigger a more robust cellular response and perfectly target cellular structures in thicker skin. The mask is clinically proven to reduce fine lines & wrinkles, redness, irritation, dark circles and under-eye bags for a smoother, more even- toned complexion.
Men's skin is, on average, 25% thicker, and caring for it well requires that we address this distinct composition.
Omnilux, the most tested and trusted brand of LED phototherapy systems on the market today, and the gold standard around the world for medical and aesthetic applications since 2003, has been the talk of celebs, beauty editors and skincare gurus since the launch of their at-home collection in 2020.
We’ve been hearing from customers for a while now that the men in their lives have been stealing their Contour Face masks, and can you blame them? We’re excited to share that Omnilux’s latest innovation is optimized for male skin, so there’s no longer a need to share.
Omnilux Men will have a limited pre-release available for delivery from November 21, 2022 with official launch in January 2023.
Visit Omnilux to shop. RRP: AUS $590
All Weleda products are now climate neutral certified
Weleda has taken another big step on the path to climate neutrality: all products of the Weleda Group are now climate neutral certified. With this achievement, the company enables its customers to contribute to climate protection and the 1.5 °C target of the Paris Climate Agreement.
Weleda has been working for many years to improve the energy efficiency of its buildings, production processes and vehicle fleet while at the same time increasing the share of renewable energies the company uses. Weleda already offset and reduced the company-related emissions at the Scope 1 and 2 levels of the Greenhouse Gas Protocol (GHGP) throughout the Group in 2021. They pertain to all direct emissions caused by Weleda itself, such as through heating or production processes. They also include indirect emissions outside the company, such as electricity production.
With its product-related climate footprint, Weleda took another big step in October 2022. By reducing and offsetting all product-related emissions, for example, in packaging, raw materials and goods transport, all Weleda Group products are now climate-neutral. Weleda follows the cradle-to- gate approach, addressing all emissions that occur from the extraction of raw materials to their arrival at retailers. The company was certified for its efforts according to the TÜV Nord standard for verifying greenhouse gas declarations and climate neutrality (TN-CC 020).
Weleda products are available in over 50 countries worldwide and shape the market for certified natural skincare and anthroposophic medicines. For all products of the Weleda Group combined, the company must reduce or offset about 50,000 metric tonnes of CO2 equivalent annually. In addition, Weleda will continue to reduce its CO2 emissions in the future. “We attach great importance to making climate protection concrete and comprehensible for our customers,” says Dr. Stefan Siemer, Head of Corporate Sustainability at Weleda. Customers can help protect the climate when they purchase Weleda products such as shower gels, lotions and facial care, as well as all Weleda medicines.
Related Brands
Goldwell announces the 2023 colour of the year
Following the release of the wildly popular 2022 Goldwell Colour of the Year, Bubblegum, Goldwell has, once again, collaborated with global trend agencies and colour trend experts to proudly introduce the 2023 Colour of the Year: Cherry Pop. The dynamic, digital-ready, fiery red shade embodies passion, seduction and excitement. The deep, rich warm red is both fiery and flirty and is scandalised with a cool pink shock to create a tantalising vibrant cherry tone.
“The vibrancy of Cherry Pop creates a visual vibration that ignites and excites the senses,” says Jane Boddy, Global Colour Expert. “No colour can compete with red for its powerful mood enhancing qualities. The primal strength of Cherry Pop is grounding and reinforces our connection to humanity. The colour simultaneously emanates a transcendental power that lures us to a fantastical world.”
For an intense and show-stopping hue, Cherry Pop is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty and daring shade, Cherry Pop allows for a true exploration of colour.
“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023. The dynamism of Cherry Pop encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before,” said Boddy.
“I was truly honoured to create Cherry Pop as Goldwell's Colour of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary”, says Angelo Seminara, Goldwell Global Ambassador."