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Introducing the world's first International Squalane Day
Biossance – a global leader in pioneering sustainable beauty through innovative biotechnology – will launch the inaugural International Squalane Day on October 14, in celebration of a project that changed the world.
Celebrations will begin in Australia on the eve of the global day, with an installation appearing in the iconic Bondi Icebergs Pool for two days and key guests/brand advocates joining together to raise a glass, toasting Biossance for all the good it has done and continues to do for our earth. Then, it’s off to the rest of the world to continue the festivities.
“We are so incredibly proud to launch the first International Squalane Day,” Biossance president, Catherine Gore, said. “Biossance was born in a lab, not a boardroom. Innovation is at the heart of the brand, alongside a team of scientists who reimagine ingredients and processes to create better products, more efficiently, with less environmental impact.”
Conserving Beauty announces new partnership
Australia's first water responsible beauty brand, Conserving Beauty has once again affirmed its commitment to sustainability by partnering with Provenance, the global leader in sustainable marketing technology.
Provenance allows for more transparency and connects brands and product claims with third party evidence so that customers have full visibility to make educated purchase decisions. Provenance protects shoppers from greenwashing by connecting ‘green’ claims to evidence from the supply chain or third-party verification.
Provenance works with tools called Proof Points. Proof Points are interactive icons representing a claim about a business or product. Using technology, they connect what brands say to real data from the supply chain. Each Proof Point is part of the Provenance Framework, a collection of 50+ jargon-free, easy to understand claims about social and environmental impact. This is sustainability, simplified.
Proof Points being used by Conserving Beauty include: Vegan, partly/widely recyclable packaging, The Forest Stewardship Council (FSC) certification, compostable parts, donations to charity, female founded business, carbon offsetting, water footprint network and protecting water quality. It is also worth highlighting that Conserving Beauty is the first brand to be credited with a Water Network Membership Proof Point.
This is the first time an Australian beauty brand has integrated Provenance directly to its consumers. Provenance is an esteemed company with global brands such as The Ordinary, Weleda, Cult Beauty and Ganni as partners.
Rodan + Fields celebrates fifth birthday with major achievements
Rodan + Fields is celebrating its fifth birthday in Australia and has extra reason to feel festive, having racked up the below results recently from Euromonitor.
- Rodan + Fields* is the #1 Dermatologist Founded Premium Skincare Brand in Australia in 2021.
- Rodan + Fields* is the #1 Direct Selling Skincare Brand in Australia in 2021.
- Rodan + Fields* is the #1 Skincare Regimen Brand in Australia for 4 Consecutive Years (2018 – 2021).
Rodan + Fields also recently received The Community Award at the 2022 Direct Selling Australia Industry Awards in recognition of its local commitment to the The Smith Family’s Learning for life program.
"R+F’s long-standing relationship with the organisation has continued to provide support and resources through the Learning for Life program, incorporating both consultants and corporate teams”, said DSA CEO, Gillian Stapleton.
"Based on data collected in February, R+F has contributed over $2.2M and supported over 3,000 school students within the program. It is remarkable to witness the support from the R+F team."
The brand has recently launched a local instagram account - @RodanandfieldsAU. Influencers interested in trying R+F's award-winning skincare, please reach out to Petra.Bergman@allisonpr.com.
Source info:
- Euromonitor International Limited; Beauty and Personal Care 2022 Edition; retail value RSP terms; all channels; Premium Skincare.
- Euromonitor International Limited; Beauty and Personal Care 2022 Edition, retail value RSP terms; all channels, Premium Skincare.
- Euromonitor International Limited; Beauty and Personal Care 2022 Edition; all channels; Premium Skin Care Regimen includes Sets and Kits; retail value RSP terms.
Ciaté London launches exclusive collection with Iris Apfel
Cult British beauty brand, Ciaté London has created a limited-edition collection with fashion and beauty icon, Iris Apfel.
The new, limited-edition capsule collection, which launched exclusively into MECCA on September 27th, was born from the idea that more is more and less is a bore.
A true trailblazer of a generation, Iris flamboyantly and unapologetically lights the way to self-expressionism, encouraging all of us to see the beauty in feeling good about ourselves.
The range includes:
Ciaté London X Iris Apfel The Creamy Gloss Lipsticks | RRP $36.00
Iris Apfel is synonymous with bold and eclectic lip colours. This range of colourful, flattering lipsticks celebrates the spirit of embracing your personal style. The unique, buildable tinted gloss formulation comes in an easy to apply, lipstick form, for a pigmented hit of colour with a comfortable, lightweight finish.
Ciaté London X Iris Apfel The Eyeshadow Palettes | RRP $38.00
These five-pan palettes embody an exuberant blend of timeless style and flamboyant flair. Combining glamorous shimmers; wearable, pops of vivacious colour, and buttery-soft, neutral mattes, these pocket-sized, pigment-packed palettes provide the ultimate mix of shades.
Ciaté London X Iris Apfel The Cheat Sheets Nail Wraps | RRP $26.00
Since their launch, the best-selling Cheat Sheets Nail Wraps have inspired the world to get creative and achieve salon-worthy manis in minutes. This year, they've been given an Iris Apfel makeover with colour clashes, pops of colour and bold, beautiful prints. From florals to lashes and Iris herself, these show-stopping nail stickers are the ultimate form of self expression.
You can find the Ciaté London X Iris Apfel range at MECCA, here.
Kate & Co PR announces exciting client win
Kate & Co PR is excited to announce it has been appointed to drive ongoing media and digital editorial across Cancer Council sunscreens' face and body ranges, including the brand's newest launches, Face Day Wear Hydrating Serum SPF50+ and Face Day Wear Mineral CC Creams SPF50.
For all information and enquires please contact:
Hannah O’Loughlin
Snr Account Director
hannaho@kateco.com.au/ 0415 568 110
epzen appoints new PR agency
On the back of its successful launch, Kate & Co PR is thrilled to officially welcome epzen into its growing beauty division.
Rising to the increasing trend and demand for un-pretentious self-care, Australian bathing brand, epzen, recently relaunched into Coles Supermarkets and Priceline, along with epzen.com.au, helping consumers create a luxurious at home spa experience, without the luxurious price tag. Off the back of the relaunch, epzen is selling on average one product every minute.
Kate & Co PR has been appointed to manage all media opportunities across the full product offerings, as well as identify aligned brand and talent partnerships.
For all information and enquires please contact:
Hannah O’Loughlin
Senior Account Director
hannaho@kateco.com.au / 0415 568 110
The world's first multi-generational skincare brand launches into Sephora
Evereden, the first multi-generational skincare brand that combines naturally derived ingredients with cutting-edge science, has launched in Australia exclusively at Sephora.
Evereden uses the highest safety standards offering a line of products designed specifically for expectant and postpartum mums as well as their babies, aiming to target the needs of their ever-changing skin.
"At Evereden, our mission is to reimagine skincare for the modern family offering nourishing formulas with the highest safety standards," said Evereden CEO, Kimberley Ho.
"There is no such thing as being too safe, exacting or thoughtful when it comes to ensuring the healthiest futures for you and your family, a value that is shared by our partners at Sephora."
"We are delighted to join the Sephora Australia family, and to be launching a new category of family skincare," shared Kimberley.
The brand is non-toxic, clean, and certified to the highest safety standards and is the first to apply advanced ingredients to children’s products typically reserved for premium skincare.
The range includes:
- Golden Belly Serum | RRP $61
- Nourishing Stretch Mark Cream | RRP $74
- Soothing Belly Mask | RRP $21
- Golden Body Serum | RRP $82
- Nourishing Baby Face Cream | RRP $50
- Soothing Baby Massage Oil | RRP $39
- Baby Shampoo and Body Wash | RRP $29
- Baby Lip Balm | RRP $17
You can find Evereden in Australia via Sephora, here.
For more information, you can reach out to SHA PR publicist, Sabrina Damiano: sabrinad@shapr.com.au or Bec Sharp: rebecca@shapr.com.au.
Conserving Beauty shares exciting changes
Conserving Beauty is excited to announce it has launched home compostable packaging for its InstaMelt™ Deep Exfoliating Day Dissolver Wipes – making the entire product and packaging waste and plastic-free from start to finish.
Earlier this year, the brand launched the world's first dissolvable wipes and sheet masks made from groundbreaking patented fabric technology that instantly dissolves in water, leaving behind no microplastics. The fabric also biodegrades in 14 days if not immediately dissolved.
The newest sachets are made from an innovative biofilm that’s completely home compost safe and designed to protect the products from external oxygen and moisture, ensuring that the dissolving products are completely protected.
The Conserving Beauty InstaMelt™ Skin Soothing Sheet Mask will also launch with the new packaging in October. This packaging innovation is the latest step in Conserving Beauty's mission to bring sustainable and water-responsible products to the beauty industry.
Furthering the brand's commitment to conserve your beauty and the planets, Conserving Beauty is now a certified carbon positive beauty brand.
Less than a year since launch, the brand has been able to offset 151% of its carbon footprint by funding certified climate projects through Trace – including the Mount Sandy Conservation project in Australia, which works with the Ngarrindjeri people to protect and revegetate the land.
You can find the Conserving Beauty range online here, and at MECCA.
The official skincare partner of Milan Fashion Week
Returning as the official skincare partner of Milan Fashion Week, Sunday Riley is excited to have partnered with Alberta Ferretti for their Spring/Summer ’22 Collection.
Renowned makeup artist, Kanako Yoshida used Sunday Riley to prep the models’ skin and create a naturally glowing, sun-kissed look reflective of the Spring/Summer collection.
To get the look, Yoshida used Sunday Riley’s Ceramic Slip Cleanser, Pink Drink Firming and Resurfacing Essence, Good Genes Lactic Acid Treatment, C.E.O 15% Vitamin C Brightening Serum, followed by Auto Correct Brightening and Depuffing Eye Contour Cream.
Sunday Riley is available exclusively at MECCA stores nationwide and mecca.com.au.
LUSH opens flagship store designed with eco materials
Iconic fresh handmade cosmetics brand, LUSH, is set to reveal its new and improved Melbourne flagship store on Thursday September 15, with opening festivities planned across the weekend until Sunday September 18 2022.
As part of LUSH’s mission to ‘Leave the world Lusher than we found it’, the new flagship store has been designed with a variety of recycled and repurposed materials, including countertops using post-consumer waste from yoghurt posts and plastic packaging, as well as more energy efficient LED lighting.
To celebrate the store opening, LUSH is inviting shoppers to celebrate Pink-Mas with a range of in store activations for Melbournians to get involved in.
Over the weekend, between 12pm – 3pm, LUSH is spreading the Pink-Mas cheer and inviting shoppers to grab a delicious bubble-tea and a moment of self-care with an instore pamper station where customers can sit back and enjoy an indulgent three minute massage from a professional masseuses in store.
The Melbourne flagship store is located at Cnr La Trobe and Swanston Street, Melbourne Central and will open its doors on Thursday September 15 at 12pm.
