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OLAY launches its first-ever free recycling program
OLAY has today launched its first-ever free national recycling program for all-brands of skincare products. Australians can now ship back their used skincare empties for free - to be recycled through TerraCycle.
With 68 million facial skincare products sold in Australia[1] in the past year, OLAY’s program will provide an industry-wide solution for the majority of skincare products that are destined for landfill, giving skin care products a second life with TerraCycle.
General Manager of TerraCycle Australia, Jean Bailliard said the scale of the program is set to positively impact the environment.
“The main reason beauty products aren’t recyclable is due to the complex nature of the packaging. If you take a bottle of moisturiser, there might be one type of plastic for the bottle, a combination of plastic and metal for caps and a spring-loaded pump for functional use. The variety of materials makes it harder to recycle because the cost of labour required to manually identify, separate, clean and sort the components is too great.
“OLAY’s new program is set to make a significant difference for the environment by taking on the recycling of all brands of skincare products - a huge feat!”
The skin care products will be broken down in Australia and sold onto third-party manufacturers to be given new life as useful items such as garden furniture, bench tops and decking.
Endi Asmira Brand Director, Skin Care ANZ at OLAY said the new initiative follows a conscious move from the brand to take greater responsibility for the environment.
“As Australia’s leading skincare brand, we’re proud to be partnering with TerraCycle, to ensure empty skincare products don’t end up in landfill. Rather than throwing away empty cleanser, cream and toner containers, consumers can now ship them to TerraCycle for recycling for free.”
This program is part of Olay’s parent company, P&G Beauty’s Responsible 2030 goals to be 100% recyclable by 2030. By 2025, P&G Beauty aims to have 90% of its major packaging platform to be fully recyclable or reusable across its beauty brands.
HOW IT WORKS:
Consumers can recycle their used Olay product (or any skincare product) by consolidating their empties in any available box, creating an account with TerraCycle, then downloading and printing a free shipping label for the recycling program. Consumers can head to their nearest Australia Post Office to drop off the box.
Alternatively, consumers can also look for a TerraCycle Community Collection Hub to drop of their empty skincare products.
Plastic, glass pots, bottles, pumps, sprays, products with complex closures, flexible tubes, packets, pouches, lids, caps and droppers, can all be recycled via TerraCycle.
For more information on how you can recycle through OLAY’s Free Recycling Program please visit: TerraCycle and OLAY free Recycling Program.
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Sisley Paris wins big at marie claire International Fragrance Awards
Sisley Paris is delighted to announce that its cult-favourite product, Izia La Nuit, has been crowned the winner of the marie claire International Fragrance Awards' 2022 Best Feminine Fragrance.
The prestigious Marie Claire International Fragrance Awards were created 12 years ago and are held annually to celebrate the very best in fragrance.
An ode to the night, Izia La Nuit is a homage to a unique and mysterious rose that grows in Isabelle d’Ornano’s (co-founder of Sisley) garden and only blooms fleetingly once a year. It is a deep, opulent and nocturnal fragrance, dressed in wood, a hint of vanilla, and leathery notes. Composed of the finest essences, Izia La Nuit recreates the excitement, wonder, blossoming, and serenity experienced throughout a love journey.
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MECCA Opens It's First-Ever Resort Store In Noosa
Leading Australasian beauty retailer, MECCA Brands has opened its first-ever resort concept store in Noosa on April 7, 2022.
Driving the future of beauty and experiential retailing, the 169 square metre destination will be the region’s first MECCA store located on Hastings St and will be filled to the brim with the best in global beauty.
MECCA Noosa is MECCA’s first-ever resort store in Australia & New Zealand. The concept has been brought to life with a vibrant colour palette, a curated edit of brands and bespoke services, creating an exciting new in-store experience for customers.
Extending the retail experience beyond product, customers will have access to four dedicated service chairs, offering a range of different services from makeup applications to fragrance consultations.
Across opening weekend (Friday, Saturday and Sunday), exclusive complimentary services will be on offer including finding the perfect SPF and skin tint for your skin, as well as a bespoke fragrance consultation from Byredo’s fragrance collection.
Plus, spend $85 or more in-store across opening weekend for an exclusive gift with purchase, including full-size product from Drunk Elephant, Tatcha, Sunday Riley or Kevyn Aucoin.*
The opening of MECCA’s new Noosa location will be the retailer’s 109th in Australia and New Zealand.
MECCA Noosa opens Thursday 7 April and is located at Lot 1, 35 Hastings St, Noosa, QLD 4567.
DU’IT receives renowned beauty award
DU’IT is thrilled to reveal its Essential Hand Repair Kit has received the Runner-up award in the beautyheaven 2022 Glosscar Awards.
Voted by the top tier beautyheaven members, DU’IT has truly exemplified its stand-out performance in the Best New Hands and Feet category.
“There’s a reason why this family owned business has expanded into the skincare empire it is today, with awards like this paying testament to the brand's endless hard work in producing premium products,” said DU’IT.
The Essential Hand Repair Kit has been especially formulated to cleanse, exfoliate and repair dry hands to reveal a visibly smoother, brighter and more refined complexion. By its success in the beautyheaven 2022 Glosscar Awards, it proves that DU’IT truly delivers on its claims.
Find the full list of Glosscar 2022 winners and runner ups, here.
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Sulwhasoo announces exciting new stockist
Sulwhasoo is excited to announce it has a new stockist and will be available from Adore Beauty from April 10, 2022.
In other Sulwhasoo news, the new fifth generation Sulwhasoo Concentrated Ginseng Range has just launched.
The four newly updated Ginseng products feature the unique GINSENOMICS™ developed by Sulwhasoo's Heritage & Science Centre with 50 years of research on Ginseng. Ginsenomics™ boosts skin's moisture, enhances elasticity, and improves vitality to make skin perfectly firm.
You can find the full Sulwhasoo range and download hi-res images, here.
Synergie Skin named official partner of Afterpay Australian Fashion Week
With the crème de la crème of fashion and beauty coming together for Afterpay Australian Fashion Week (AAFW), Melbourne made and owned Synergie Skin is honoured to be named the official skincare partner of AAFW.
“Seasonal styles may come and go, but radiant skin is always in,” cosmetic chemist and founder of Synergie Skin, Terri Vinson, said. “We are thrilled to showcase clean Australian skincare in the spotlight as the official skincare partner of AAFW. Educating and empowering people to make informed decisions about their skin is our number one passion, and this sponsorship gives us the perfect platform to communicate this message.”
As the models strut the runway wearing Synergie makeup and skincare, spectators will enjoy a range of special events - both live and over social media - including product samplings, speaking seminars, and influencer giveaways.
All Synergie Skin products are cruelty-free, responsibly sourced, and produced entirely on Australian shores to support local jobs. In addition to creating clean, results-driven products, Synergie Skin is committed to keeping our planet clean by running an environmentally positive manufacturing system.
Popular skincare brand lands at Adore Beauty
As we move into a new cooler (and hopefully less rainy) season, it's the perfect time for skincare lovers to refresh their routine to keep skin looking healthy and glowing.
Luckily, Adore Beauty has just landed one of the best and most affordable skincare brands with a substantial cult following – CeraVe.
Developed with dermatologists, CeraVe’s mission is to provide healthy skin for all. CeraVe helps to replenish, restore, and optimise the skin’s natural barrier with its unique, ceramide-rich formulations.
Shop CeraVe at Adore Beauty, here.
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MINENSSEY announces exciting achievement
MINENSSEY is delighted to announce that its Body Lotion has won the beautyheaven 2022 Glosscar Runner-Up Award for Best New Body Moisturiser.
This botanically-inspired body lotion from Australian brand, MINENSSEY, imbues skin with not only the heavenly fragrances of honeysuckle, jasmine and pink grapefruit, but also the deep nourishment of macadamia and jojoba oil.
Find the full list of Glosscar 2022 winners and runner ups, here.
A first for Sisley Paris
Sisley Paris is delighted to present the Sisley Global Tree Challenge 2022, the company’s first international sports challenge involving all Sisley teams worldwide.
Running from the March 21st to the April 22nd, the project has been organised in collaboration with One Tree Planted, a non-profit organisation focused on global reforestation.
This year, the Sisley Tree Challenge is focused on reforestation in Australia with a goal to plant 40,000 trees. Every tree planted will assist to restore native forests, prevent future fires, and protect wildlife and their habitat. This reforestation project will also employ and engage local communities, landholders, local farmers and the local Indigenous community, the Noongar.
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SkinCeuticals celebrates Vitamin C Day
To celebrate Vitamin C Day this April 4th, leading medical aesthetic skincare brand SkinCeuticals, wants Australian skincare consumers to understand the inherent differences found in the formulation and efficacy of vitamin C serums available on the market – as not all are created equally.
According to SkinCeuticals Scientific and Education Manager Dr Tania Romano, the difference from one vitamin C serum to another comes down to the parameters in which the vitamin C is formulated.
“Vitamin C is a highly potent antioxidant that, by its structure, has difficultly in effectively being absorbed by the skin,” said Dr Romano. “Without the correct balance within the formulation, the serum will not be effective – which means not all vitamin C serums are in fact created equally or guarantee superior, visible results.”
Backed by over 30 years of scientific research, SkinCeuticals vitamin C antioxidants are strictly formulated for enhanced efficacy, absorption and stability – with three specific serums available for different skin types – making it easy for customers to find and use the right product for them to target specific skin concerns. C E Ferulic targets visible ageing and is suitable for all skin types, Silymarin CF for oily or blemish-prone skin and Phloretin CF addresses discolouration and pigmentation and is suitable for normal to combination skin.
