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LUSH launches new-look recycling scheme
At LUSH, the majority of plastic packaging the brand uses is from recycled and recyclable plastic. Thanks to its customers, 13% of this gets returned to LUSH to guarantee post-consumer plastic is kept out of landfill and given a new life. But the brand knows it can do better.
On Earth Day 2021, LUSH announced its new-look recycling scheme for 2021: BRING IT BACK.
From May 10, customers can bring their empty LUSH pots and bottles back into any LUSH Australia or New Zealand store to receive $1.00 per empty towards any in store purchase on the day.
What Bondi Sands is doing this Earth Month
At Bondi Sands, the brand is dedicated to taking care of its customers and environment.
This World Earth Month, Bondi Sands would like to highlight what it has already achieved in the way of sustainability and educate the community on what it can do collectively to continue to care for our planet.
“As Bondi Sands grows, so does our responsibility to our environment,” co-founder, Blair James, said. “From a public perspective sustainability may feel like a new direction for our brand, yet this is something that has always been a priority for us. Whether that be through our vegan and cruelty free formulations, reef friendly suncare or our move away from using virgin plastics in product packaging. Sustainability has and continues to be a major driver for the future of our brand.”
Bondi Sands is also proud to announce a partnership with Take 3 for the Sea. Through education that inspires participation, Take 3 for the Sea promotes simple actions that reduce the impacts of plastic pollution and waste in the ocean and broader environment.
To launch the partnership, Bondi Sands will be donating $3 AUD from every online order to Take 3 for the Sea.
Biossance forms new sustainability alliance
Biossance has announced its involvement in the launch of #WeAreAllies, a campaign defying industry convention by forming an alliance with four competitors, all equally committed to sustainability: Ren, Caudalie, Herbivore, and Youth To The People.
Biossance, with the aforementioned brands, has pledged to significantly and rapidly reduce packaging waste by the year 2025, in an effort to create meaningful positive change to help negate the environmental crisis regarding packaging waste, almost 70% of which currently ends up in landfills in the US.
Biossance has always believed a rising tide lifts all ships and since inception, the brand has shared resources and platforms with other companies to help move the industry towards a sustainable future, from providing access to its squalane to featuring like minded brands on Clean Academy.
This is an exciting milestone for the beauty industry and another example of how Biossance is leading the way in clean, sustainable and efficacious beauty.
L’Oréal Australia shares staff updates
L’Oréal Australia has shared an updated list of its Brand and Corporate Communications staff, with their specific brands, location and contact details.
L’ORÉAL AUSTRALIA CORPORATE DIVISION
CHRISTINE BURKE, Communications Director
Christine.BURKE@loreal.com
JESSICA TUNTEV, Communications Manager, Corporate Communications
Jess.TUNTEV@loreal.com
MARNIE CARROLL, Head of Corporate Communications
Marnie.CARROLL@loreal.com
ISABELLA PEHLIVANIDIS, Corporate Communications Executive
Isabella.PEHLIVANIDIS@loreal.com
KIERA FLYNN, Sustainability Manager, Corporate Communications
Kiera.FLYNN@loreal.com
EMMA WILLIAMSON, Director, Customer Experience & Social Media
Emma.WILLIAMSON@loreal.com
CONSUMER PRODUCTS DIVISION
EMMA STREET, Social & Communications Brand Manager
Emma.STREET@loreal.com
BRONTE THOMPSON
Social & Communications, Assistant Brand Manager Maybelline NY | essie
Bronte.THOMPSON@loreal.com
COURTNEY BARLOW, Brand Engagement Manager Garnier
Courtney.BARLOW@loreal.com
LIZ ODEY, Online Brand Manager NYX Professional Makeup
Liz.ODEY@loreal.com
LUXURY PRODUCTS DIVISION
RACHEL KRASKY, Senior Social & Communications Manager
Yves Saint Laurent Beauty | Giorgio Armani Beauty | Valentino
Rachel.KRASKY@loreal.com
KELLY FALL-ARMYTAGE, Senior Communications Manager
Lancôme | Viktor & Rolf | Ralph Lauren | Diesel | Cacharel | Prada
Kelly.FALLARMYTAGE@loreal.com
GINA MAK, Social & Community Brand Manager
IT Cosmetics | Kiehl’s Since 1851
Gina.MAK@loreal.com
HOLLY HISGROVE Assistant Product Manager
Urban Decay | Maison Margiela
Holly.HISGROVE@loreal.com
PROFESSIONAL PRODUCTS DIVISION
ABBEY VLAHOV, Brand Engagement Manager
L’Oréal Professionnel | Kérastase | shu uemura Art of Hair
Abbey.VLAHOV@loreal.com
DANIEL ALLAOUI, Brand Engagement Manager
Redken | Biolage | Pureology | Matrix0438 906 825
Daniel.ALLAOUI@loreal.com
ACTIVE COSMETICS DIVISION
NIKITA PAPAS, Communications Manager
La Roche-Posay | SkinCeuticals | CeraVe
Nikita.PAPAS@loreal.com
Please feel free to contact Jessica Tuntev should you have any further queries - Jess.TUNTEV@loreal.com.
Woolworths welcomes exciting new brand
As of April 12, GROW will be available in Woolworths stores nationwide.
“We’re so excited about GROW’s launch into Woolworths which makes the brand even more accessible to our customers," Polished Brands director, Melissa Konishi, said. "GROW’s everyday offering of shampoos, conditioners and treatment products are engineered to intuitively target hair thinning and stop fragile hair in its tracks – a common haircare problem that had limited solutions readily available in the past.
Now, customers can easily grab GROW’s targeted products from the haircare aisle at their local Woolworths, offering them total convenience and can relish in longer, stronger and thicker, fuller hair. Woolworths are on a mission to deliver the best in convenience, value and quality for their customers – something that aligns with GROW’s brand ethos and outlook. We can’t wait for customers to be able to experience GROW’s full regimen of cleansing, conditioning and styling products that will nourish the scalp and encourage healthy hair growth and volume.”
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Dr. Hauschka promises complete environmental sincerity
At Dr. Hauschka, the brand has been producing cosmetics from nothing but pure nature for over 50 years. In doing so, every year it replaces 588 tons of mineral-oil-based and microplasticinfused chemicals with completely biodegradable natural substances.
The brand tends to its well-established herb garden and migrate farms all over the world to certified Demeter biodynamic cultivation. It avoids taking flights wherever possible and drives fuel-efficient cars. However, the brand feels the rest of the world seems to be overtaking it somehow.
“Suddenly, everyone is green,” Dr. Hauschka said on its eco flyer. “And no-one is turning red about it. But should we sacrifice precious arable land to grow crops for organic plastics that are not even recyclable? Should we sneak a few chemical/synthetic preservatives into our creams so we can do away with aluminum tubes? And should we make our industrious bees unemployed just so that we can be vegan? No.”
The brand has made a firm promise to both itself and the world that when it comes to the things it is passionate about – the environment, nature, responsibility and sustainability – there is one thing it will never forget: sincerity.
Learn more about Dr. Hauschka’s views on a few hotly discussed environmental issues (with complete honesty) here - 
Eco Flyer 2020 US Web Flipbook_master.pdf.
innisfree Australia launches online store
innisfree Australia has this week announced the opening of its online store.
After huge demand from customers, the new e-commerce store has launched with innisfree’s most loved and best-selling skincare, makeup and body care ranges.
“Since 2018, innisfree has opened 12 stores in Australia, with the online platform the next step for our brand,” innisfree marketing & communications manager, Nikki Novakovic, said. “The opening of a local e-commerce platform means innisfree customers can shop best sellers from all over the country and be a part of the innisfree community directly.”
The new site offers free shipping with purchases over $65 and free samples with every order.
Nu Skin named world's number 1 brand for beauty device systems
Nu Skin, a global leader in innovative beauty and wellness products, has been ranked the world's number one brand for beauty device systems for four consecutive years by Euromonitor International Ltd., which publishes the world's most comprehensive market research on the skin care industry.
"We have taken an innovative approach in the rapidly growing at-home beauty device market by offering device systems that combine scientifically formulated serums and treatments with beauty devices," said Nu Skin president, Ryan Napierski.
Global research firms, including Euromonitor, Mintel and Kline, all reported growth in anti-ageing beauty devices in 2020 in key markets, including the U.S. and China. Likewise, Nu Skin's portfolio of beauty device systems helped drive revenue growth in 2020 and an increase in the company's customer base to more than 1.5 million consumers.
La Roche-Posay launches new eBoutique
Dermatologically recommended skincare brand, La Roche-Posay, is thrilled to announce that Australian consumers can now enjoy purchasing its skincare products online, via a new eBoutique function across laroche-posay.com.au.
The brand’s new shoppable digital platform engages customers with skincare insights, including informative product descriptions, ingredient benefits, and expert dermatologist driven tips to create and maintain healthy, radiant-looking skin.
For the remaining month of March 2021, customers that spend over $75 in one transaction, will also receive an exclusive La Roche-Posay Sensitive Skincare Kit valued at $30. It includes a 15mL Toleraine Sensitive Moisturiser, 5mL Toleraine Dermallergo Serum, 15mL Toleraine Dermo Cleanser and 3mL Anthelios Invisible Fluid SPF50+.
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Dua Lipa fronts YSL fragrance campaign
Yves Saint Laurent Beauté has launched its latest release, Libre Eau de Toilette, with Dua Lipa fronting the campaign.
Libre EDT unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.
The fragrance addition offers the YSL woman the same unfettered freedom to blaze with irreverence and desire - sexy, sensual, assertive.
Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water.
The fragrance is available now from www.yslbeauty.com.au in three sizes starting at RRP $100 for 30mL.
You can find more product details and hi-res images on the Yves Saint Laurent brand listing, here.