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How tbh Skincare is achieving a carbon positive footprint
More than ever before, consumers are not only interested in a brand’s product – they’re interested in a brand’s processes, and this rings true to the beauty industry.
Sustainability has adopted a primary focus for both new brands and old brands alike and one such brand making positive headway is revolutionary acne brand, tbh Skincare – forming a carbon positive footprint since joining Impact International’s Sustainable Forest Program.
tbh Skincare’s carbon positive footprint is the initiative of Impact International, a leading manufacturer of squeeze tubes, to offset its carbon emissions of the tubes it manufacturers through its own infrastructure, i.e. its own forest – a world first.
By operating its own agroforestry Pinus radiata plantation of 20,000 trees while also having approximately 1,300 native trees, Impact International has been able to assist with wildlife protection and rehabilitation, as well as carbon offset initiatives for brands like tbh Skincare.
Further to Impact International’s Sustainable Forest Program, the company has a large solar farm so that it can generate its own energy. Additionally, its product tubes (including those that house a selection of tbh Skincare’s products in) are manufactured using sugar cane plastic, a renewable resource to help tackle Australia’s recycling crisis.
Mason Pearson X The Daily Edit
An exciting new collaboration between two stylish, elegant brands - Mason Pearson and TDE are offering you the chance to win 1 of 20 TDE Continental Wallets valued at $99.95 each when any Mason Pearson Hairbrush is purchased at David Jones*.
Simply use your David Jones Rewards account or membership barcode with your purchase during the promotional period to be eligible.
Available from 24th May to 20th June 2021, while stocks last.
T&C apply see website for more details, here.
Research reveals how a three-step skincare routine can reduce stress
According to research by beloved skincare brand, Rodan + Fields, a simple three-step skincare routine can reduce stress.
A study was published in the Journal of Investigative Dermatology and was carried out by a team of experts, including Rodan + Fields' brand founders, Katie Rodan MD and Kathy Fields MD, who studied 30-acne prone women, aged 18 to 45.
During eight weeks, the women adhered to a three-step skincare routine twice a day that included antioxidants, electrolytes, prebiotics and a sunscreen. Saliva samples, along with clinical grading and TEWL measurements, were taken at baseline and at week eight to measure results. Subjects also completed a questionnaire regarding their skin quality at the beginning and end of the eight weeks.
The results that stood out to the research team were that cortisol levels decreased from an average of 435 ng/dL at baseline to 73.3 ng/dL, which is a huge reduction in stress levels.
However, this wasn’t the only improvement the team observed. They also found the routine created a clinical improvement in a healthy glow, and 76% of the subjects felt more confident about posting a selfie at the end of the study, compared to 53% at the beginning. The women also noted their skin looked “less stressed and less reactive,” and revealed they felt more in control of how their skin looked.
endota spa redesigns its iconic range
endota spa, which is known for its clean, sustainable beauty, is taking its nature-first commitment to the next level with a redesign of its iconic Organics range.
The formulas within this much-loved collection remain the same, with an update to include planet-friendly packaging, developed from recycled materials and renewable resources, while being created with the use of renewable energy.
They are created with the use of recycled resin from single-use plastics, sugarcane derived PE, recycled PE, cardboard from managed forests and fully recyclable glass. The vessels can also be recycled post-use and are all transported using recyclable fillers and shippers.
Bursting with organic botanical ingredients, the Organics range delivers when it comes to results you can see and feel. Products in the range have undergone significant clinical trials and are continually tweaked to ensure optimum results. The range is is COSMOS certified, with COSMOS being an independent not-for-profit that serves as a consumer guarantee and benchmark for organic and natural products.
“Our Organics range remains the heart and soul of endota’s product offering,” endota founder, Melanie Gleeson, said. “At endota we see clean beauty as a focus; not only on clean formulations, but clean packaging and the addition of our sustainably sourced product packaging is the next step in that commitment.
Each stage on the journey to creating our new packaging was carefully considered with the planet in mind, with a keen focus on keeping production local in order to reduce our carbon footprint.”
Swisse shares team and PR changes
Annabel Jenkins has joined the team at Swisse, stepping up as PR and partnerships manager.
Jenkins was previously at Noisy Beast PR, which is no longer looking after the wellness brand.
You can contact her at: annabel.jenkins@hh.global.
To download hi-res images of the Swisse range, visit the brand listing here.
Olay celebrates massive milestone
This month, Australia’s leading skincare brand, Olay, is celebrating one billion jars of its iconic Regenerist Collection being sold worldwide.
The famous moisturisers enjoy a star-studded line up of Australian celebrities and influencers raving about how they have transformed their skin, with one red jar being sold every minute.
Backed by over 25 years of niacinamide research, Olay uses 99% pure grade niacinamide (vitamin B3), which has lesser impurities and is more efficacious, resulting in visible improvements in evening skin tone and reducing dark spots. Retaining this active grade of niacinamide at the deepest layer of the skin helps to reveal even, glowing skin after use.
Catering to every skin type, the cult favourite is loved by consumers as well as the likes of Anna Heinrich, Martha Kalifatidis, Maria Thattil, Jules Sebastian, Melissa Leong, Elle Ferguson, and esteemed makeup artists Michael Brown and Michael Finch.
You can find the Olay range and hi-res images here.
Nikita Papas farewells L’Oréal Australia
Nikita Papas has said goodbye to L’Oréal Australia.
Moving forward, for any editorial enquiries please contact the CASSETTE Agency Team as per the below:
LA ROCHE-POSAY - Mietta Orvad: mietta@cassette.com.au
SKINCEUTICALS - Madeleine Leonard: madeleine.l@cassette.com.au
CERAVE - Gabrielle Godfrey: gabrielle.g@cassette.com.au
and for direct marketing team contacts:
LA ROCHE-POSAY - Ariana Dendrinos: ariana.dendrinos@loreal.com
SKINCEUTICALS - Stephanie Dammann: Stephanie.DAMMANN@loreal.com
CERAVE - Katie Last: katie.last@loreal.com.
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La Roche-Posay pledges money to not-for-profit
The expert in sun protection for sensitive skin, La Roche-Posay, has pledged $1 from every Anthelios sunscreen product sold until Wednesday, June 30 2021 to Skin Check Champions, a not-for-profit organisation advocating for early detection of melanoma.
La Roche-Posay is the proud Official Sunscreen Partner of Skin Check Champions, who yesterday reached a milestone fundraising figure of $1 million since its inception in 2010. The much-needed funds will support Skin Check Champions’ initiative of a national, targeted skin check program, aimed to provide free skin checks across Australia.
The skincare brand’s focus on sun education is demonstrated through its 365+ Everyday Sun Protection campaign, advocating for Australians to become more aware of the importance of sun protection for healthy skin and how to minimise the long-term effects of sun damage such as visible signs of ageing and skin cancers by being sun safe and wearing sunscreen every day, all year round.
To purchase from La Roche-Posay’s Anthelios sunscreen range, shop online here.
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Ego Pharmaceuticals shares brand news
Elucent will be at the One Fine Day Wedding Fair in Melbourne on 29th & 30th May, 2021. Click here for details.
QV Baby will be at the One Fine Baby Expo in Melbourne on 29th & 30th May, 2021. Click here for details.
QV Face Moisturising Day Cream and QV Face Nurturing Night Cream claim the title of being the number one selling products in their categories for sensitive skin in Australian pharmacies - more information to follow next week.
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Dr. Hauschka Magazine launches an exciting new issue
Dr. Hauschka Magazine has recently launched a brand new issue – called Powered By Flowers.
“We see an unbelievable amount of power and variety in plants,” the magazine said in its opening editorial letter. “And they quite literally form the essence of everything we do. After all, we have been celebrating the power of flowers since 1967.
For us, this power also represents freedom, joie de vivre, community, new beginnings, strong women, and assuming responsibility for each other and for the natural world. It also stands for all the people who love the great outdoors as much as we do – and for whom this love is far more than just a hashtag.”
The magazine deep dives into a variety of topics close to the brand’s heart, including expert plant knowledge, self-care, self-confidence, relaxation, inspirational women, recommended beauty products and much more.
Check out the latest mag here.