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Popular beauty brand launches a first-of-its-kind product
PRO:VOKE® Touch of Silver, the brand that brings you its leading blonde shampoo, is introducing the world’s first Purple Toning Dry Shampoo - the ultimate hair rescue for blondes. A first of its kind on the market, PRO:VOKE’s new Toning Dry Shampoo is Perfect for in-between washes or glamour on the go.
PRO:VOKE Touch of Silver Purple Toning Dry Shampoo instantly brightens your colour and refreshes your hair whenever and wherever you need a lift. Formulated with violet pigment, the unique formula removes yellow and orange brassy tones, whilst also absorbing oil to leave your hair looking refreshed. It is suitable for all blonde, platinum, grey or white hair.
It will be available for $9.99 at Priceline from October 2021.
Kiehl’s launches revolutionary virtual lab
Iconic New York skincare brand, Kiehl’s, will this month launch its revolutionary READY. SET. RETINOL Virtual Lab - a high impact, bespoke virtual experience designed to educate, engage and entertain its legion of fans and customers about the new Kiehl’s Skin Renewing Daily Micro-Dose Retinol Serum.
The READY. SET. RETINOL Virtual Lab, hosted within the experience by Kiehl’s legendary icon Mr Bones, will run from September 15 – October 7 and house an array of exciting interactive features.
Skincare junkies will be taken on a renewal journey unlike any other, with the ability to learn everything there is to know about retinol, have all their burning questions answered by leading experts and gain the opportunity to score exclusive gifts along the way. And all from the comfort of the couch.
As part of the launch, Kiehl’s has started the Renewal Movement, which encourages cultivating new habits and creating positive impact for a Future Made Better. The Renewal Movement showcases real Australians’ stories, who have embarked on their own journey with the #kiehlsrenewal 12 week challenge, including style authority, Jess Alizzi, who takes viewers through her own renewal manifesto of new life-changing habits she’s fortified throughout this initiative.
Glasshouse Fragrances teams up with iconic perfume bottle designer for new collection
Glasshouse Fragrances has recently launched a new eau de parfum range, with stunning bottles designed by Parisian perfume bottle designer, Pierre Dinand.
"The man behind the world’s most iconic flacons, there was no one we’d rather work with on the bottle for our new Eau de Parfum Collection," the brand said.
Co-founder and CEO Nicole Eckels hand delivered a brief to Pierre at his atelier in Paris back in 2018, where the two collaborated to create an elegant and timeless bottle fit for 4 hero fine fragrances.
A labour of love, every detail has been thoughtfully considered – from the faceted glass detailing to the bottle’s cap which is made from a biodegradable material derived from wood and crafted in France.
You can find out more, here.
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The Collagen Co celebrates its first birthday
Australian-owned premium collagen brand, The Collagen Co, this week celebrates its first birthday, with the brand having built a multi-million dollar business in just 12 short months.
Founded by brothers Izaak and Josh Woodley, and their childhood best friend Lachlan Arter, The Collagen Co offers premium collagen blends, scientifically backed to increase the body’s collagen production to fight the signs of ageing.
From next month, The Collagen Co will enter an exclusive partnership with renowned health and wellness distributor, Frostbland, with a target to retail in over 1,000 stores in the next 12 months. The Collagen Co joins other esteemed Australian brands under Frostbland’s distribution, including: Bondi Sands, Alya Skincare and Bondi Boost.
“We’re shaking up the ingestible beauty market by offering the highest quality collagen - at 15g per serve - up to 200 per cent more collagen than competitors in the market, which has our customers experiencing noticeable results in as little as two weeks," co-founder, Josh Woodley, said.
"Over the coming months, we are striving to develop innovative products that contain the highest quality ingredients whilst aiming to expand our team of passionate, driven individuals to join a working culture that fosters creativity, innovation and support. We can’t wait to bring to market everything we have planned for the future.”
LUSH launches brand new digital offering
On Friday September 3, LUSH Australia is launching a brand new digital offering, where visitors can create a tailor-made LUSH gift box that is perfect for a best friend, loved one, or even oneself.
Alongside LUSH's all year round gift range brimming with handmade gifting options, customers will be able to choose their favourite products, design their box using an array of different colours, and add a personalised message.
“At LUSH, gifting has always been a core part of our mission,” LUSH Digital AUNZ general manager, Jay Jennings, said. “Over our extensive history, curated gift sets have made it easy to treat loved ones with a selection of fresh, handmade cosmetics that cover a variety of uses and preferences, all wrapped in sustainable packaging that’s wonderfully creative.
We’re super proud to introduce a new way of gifting and we know people across Australia will love creating personalised moments of joy for their loved ones, at a time when it’s sorely needed.”
The customisation offer is only $9 for pre printed messages and $10 for custom messages.
ulta3 undergoes a major facelift
As well as celebrating its 25th birthday, Australian beauty mainstay ulta3 has launched a suite of new retail options designed for the needs of modern Australian pharmacies.
Featuring a new compact floor stand, new wall stand and a new lip and nail tower, the stands epitomise visual impact and shoppability, delivering high return-on-space and return-on-inventory. The family of stands enables pharmacies to choose whichever stand format best suits their store.
It is the first time the brand, which is known for its nail polishes, has expanded into a full face offering, showcasing the range in a planogram. Historically it has always been a ‘rummage style’ shopping experience for the nail polishes.
Moving to a planogram is part of the sophistication and ‘growing up’ of the brand, as it celebrates its 25th birthday.
L’Oréal Luxe welcomes a new communications manager
Madison Woodfall has joined the L’Oréal Luxe Division as communications manager across Giorgio Armani, YSL and Valentino beauty brands.
Madison can be contacted at: madison.woodfall@loreal.com.
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Bridie Alman farewells The ARC Factory
Bridie Alman has sadly announced that today, 26 August, is her last day at The ARC Factory.
While Alman says it’s been an incredible four plus years at ARC, she is now moving on to a new position as PR and special projects manager (mat cover) at Aje next week.
Rose Marie Pengelly is the best point of contact for all things ARC, but Maddison Farmer and Cassie Phillips will be looking after Ella Baché moving forward.
Contact them here:
Rose - rpengelly@arcfactory.com.au
Maddison - mfarmer@arcfactory.com.au
Cassie - cphillips@arcfactory.com.au
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Wella Company announces new global leadership team
This week, Wella Company, a global leader in the $100 billion beauty industry with a top professional and retail hair, beauty tech and nail portfolio of iconic brands, has appointed three diverse C-suite executives to its leadership team.
Virginie Costa joins as global chief financial officer; one of only seven women in a pool of 25 comprise CFOs, leading global finance functions among the top 25 beauty companies. Gretchen Koback Pursel joins as global chief people officer and Hugh Dineen joins as president of global brands and global chief marketing officer.
The appointments, effective immediately, underscore Wella Company’s growth plan, which commenced on December 1, 2020, when the company returned to independent operating status, led by Kohlberg Kravis and Roberts (“KKR”), a leading global investment firm that invested a majority-equity stake.
“As we pursue our goal of unlocking the full potential of our brands and our business, we are focused on building upon our strong foundation of sustainable growth, and are pleased to welcome Virginie, Gretchen and Hugh to the leadership team,” Wella Company CEO, Annie Young-Scrivner, said.
“Their combined experience across global public companies and their consumer, digital and broad based business transformation expertise will be invaluable to our organisation. The diverse perspectives and capabilities they bring to the company will be instrumental to guiding Wella Company’s next phase of growth.”
Bondi Sands launches loyalty program
Bondi Sands is excited to announce it has recently launched its own loyalty program.
Bondi Babe Rewards allows members to earn points every time they shop - even if its in-store! These points can be redeemed for exclusive rewards.
New customer? Sign up. Already a customer? Simply sign in to your existing account.
You can read more about Bondi Babe Rewards here.