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Trussardi fundraises to support COVID-19
Trussardi CEO, Tomaso Trussardi, is currently quarantined in Bergamo, one of Italy’s most COVID-19 impacted areas. Gathered with his family, Tomaso has chosen to remain in Bergamo until further notice – despite the fact he has lived in Milan for many years.
Trussardi has also just launched #ConBergamo, which supports the Intensive Care Unit of the city hospital.
“Bergamo is part of the very DNA of our brand,” the brand said in an Instagram post.” It is the city in which the brand was founded and a city to which we owe a great deal. Today we are committed to helping it soon return to normality, stronger than ever. That is why, from today, Trussardi will be giving its full support to the @cesvi_onlus fundraiser to help purchase respirators, pulmonary ventilators and other priority equipment for Papa Giovanni XXIII Hospital and we invite you all to do the same.
To contribute, you can make a purchase on the brand’s e-commerce site, where 100% of sales proceeds will be donated to CESVI, or by making a direct donation on cesvi.org.
Sensori+ launches hand sanitiser range
Sensori+ has this week released its new Hydra + Detox Hand Sanitiser range, adapting to the changes needed due to the health crisis.
The range is formulated with 75 per cent sugar cane distilled alcohol, which is the concentration that meets the World Health Recommended Standards on protecting users from COVID-19. Disinfectant with alcohol content higher than the recommended amount evaporates too quickly in air and will shorten its effective time on skin surface.
75 per cent alcohol also has the best penetration rate into the core of bacteria and virus structure, while higher alcohol content may harden the protein surface of the virus forming a ‘protecting shell’ for its core.
Sensori+ Hydra + Detox Hand Sanitiser is available in two scents, Wiruna Night 2850 and Gyndah Orchard 4625. It retails for $15 / 30mL and $39 / 100mL and is available now.
Synergie Skin announces Sanitiser Spray launch
Melbourne based skincare company, Synergie Skin, is launching its own hospital grade Sanitiser Spray to meet the high demands of hand and surface sprays.
“As a chemist and immunology graduate, I am fortunate to have the knowledge and tools to take immediate action in this new climate. I am so proud to say that with Synergie’s vertically integrated structure and nimble manufacturing ability, I have been able to formulate a clean science Sanitiser Spray,” said Synergie Skin founder, Terri Vinson.
Encompassing Synergie’s unique ‘clean science’ philosophy, the formulation contains botanically derived alcohol and is free from any questionable ingredients including isopropyl alcohol. At 70% grain derived alcohol, Sanitiser Spray provides maximum hospital grade antimicrobial protection for hands and surfaces.
“Alcohol-based sanitisers must be at least 60% alcohol to be effective. Disinfectants and sanitisers on the market use isopropyl alcohol, which is twice as toxic and more absorbable in the bloodstream than ethanol. I have developed a safer, low irritant yet highly effective alternative using botanical ethanol instead. Synergie Skin's Sanitiser Spray is 70% grain derived alcohol and will be effective within one minute of contact. Sanitisers at 70% alcohol or more are considered hospital grade.”
At the heart of Synergie’s dedication to community health, the company will be donating 5% of all proceeds to the World Health Organisation’s COVID-19 Solidarity Response Fund.
The Sanitiser Spray is on counter March 26 and retails for $15 / 120mL. For hi-res image and more information, click here.
Morphe launches new collection with Saweetie
Morphe is joining forces with hip-hop’s rising star, Saweetie, for its latest collection.
The range includes new a lip gloss trio, Icy Lips by Saweetie, along with a 24-shade Artistry Palette, a limited-edition Mini Continuous Setting Mist, and a six-piece eye and face brush set.
Morphe x Saweetie Platinum Collection launches globally Friday, March 20 in Morphe stores and at au.morphe.com.
Sally Hansen launches its first vegan range
Sally Hansen is launching a revolutionary new line of products to offer clean beauty. Introducing Good. Kind. Pure. ™ 100% vegan, plantbased nail colour and care.
Good. Kind. Pure. ™ is 10-Free*, formulated free of harsh chemicals, parabens and animal-derived ingredients. The plant-based brush, made from castor bean oil, is optimised to work with the formula for better application.
Featuring 12 shades inspired by nature, as well as 100% vegan, plant-based and 10-Free* Top Coat and Hardener, for beautiful colour and shine with no compromise.
*Good. Kind. Pure is 10-free, formulated without: toluene, xylene, acetone, camphor, parabens, ethyl tosylamide, triphenyl phosphate (TPP), animal-derived ingredients, formaldehyde and formaldehyde resin.
innisfree announces new store opening
innisfree is excited to announce it will be opening its first Queensland store in Brisbane at Westfield Garden City, Mount Gravatt, on Thursday March 26.
innisfree, South Korea’s cult naturally-derived beauty brand, offers innovative beauty solutions powered by the finest ingredients found on pristine Jeju Island. innisfree has over 650 products for both women and men, including skincare, makeup, hair and body products, home fragrances and beauty tools ranging from $1 to $98.00.
“We are beyond excited to be opening our 9th innisfree store in Australia in Queensland after huge demand from local customers,” innisfree general manager, Brian Jeong, said. “The new Westfield Garden City store will allow Queenslanders to finally be able to shop our naturally derived products and experience our unique retail concept in the sunshine state.”
The new store is inspired by natural beauty, playfulness and a raw space where products come to life. The store echoes a balance of premium with accessible best-in-beauty products at affordable prices.
The Nude by Nature products selling every two minutes
On March 12, Nude by Nature is launching new lip kits, which will be available for a limited time only at Priceline, Chemist Warehouse, Big W, Myer and selected independent pharmacies, as well as online at www.nudebynature.com.au.
Nude by Nature lip products currently sell every two minutes. The brand is also experiencing the highest growth in this category across the total pharmacy market – highlighting that natural lip products are resonating with Aussie consumers.
For further information, please contact Jacqui Tang - jacqueline.tang@nudebynature.com.au.
Sisley launches hair analysis device
Hair Rituel by Sisley is expanding its expertise to incorporate hair analysis, developing the HAIR RITUEL by Sisley Analyzer. A new, expert connected tool to provide an accurate, reliable and customised diagnosis of the scalp and hair fibre.
The new device has been developed alongside expert dermatologists and major specialists in connected devices, making it possible to: view both the scalp (x110) and the hair fibre (x900) by means of its ultra-precise unique optical sensor and to build a hair diagnosis thanks to a powerful algorithm.
Unlike the numerous tools based on image comparison, this device uses shape recognition technology. Originally developed for use in hydrocarbon exploration and mineral prospecting, this method analyses an image of the hair and the scalp by recognising the specific characteristics of each hair issue.
Its elegant and refined design was developed by French designer and architect Jean-Louis Fréchin, the founder of NoDesign, an agency specialising in innovation and technological creation.
HAIR RITUEL by Sisley Analyzer diagnostic service is currently available in David Jones Elizabeth Street and David Jones Bourke Street stores from March 2020.
Ultraceuticals celebrates International Women’s Day
Ultraceuticals celebrates International Women’s Day by becoming a major partner for upcoming Australian movie, I Am Woman.
The movie is about the rise to international fame of Australian singing superstar, Helen Reddy who empowered a generation of women to fight for change.
“Aligning with a film is an exciting first for us and we know this project will really resonate with our customer. Helen Reddy was a fearless, ambitious and passionate woman that has inspired millions of others around the world for many decades. It seemed like the perfect synergy for us to not only support an inspiring iconic Australian woman but acknowledge Reddy’s powerful contribution to society as we celebrate International Women’s Day," said marketing director, Xuan Henderson.
“Ultraceuticals has a purpose to empower every woman we touch around the world with real skincare and life changing results. The confidence a woman gains through putting her best skin forward can be instrumental in achieving great things as a result of feeling empowered through loving the skin you’re in."
I Am Woman is set to be released May 21, 2020, and the teaser trailer can be viewed here.
L'Oréal Paris launches the Stand Up To Street Harassment project
With International Women’s Day being celebrated around the world on March 8, L'Oréal Paris, in partnership with US NGO Hollaback, has launched the Stand Up project.
This project is an initiative developed to train a million people in bystander intervention to tackle street harassment, stemming from the notion that women deserve to remove obstacles that prevent themselves from fulfilling their ambitions and elevating their senses of self-worth.
The Stand Up project has launched in five countries, and later this year it will be introduced in a further six countries. From schools and public transport, to festivals and online spaces, Stand Up will grow a global community of one million upstanders, trained in the five Ds: Direct, Distract, Delegate, Document and Delay.