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Charlotte Tilbury teams up with NET-A-PORTER for International Women's Day
Charlotte Tilbury has partnered with NET-A-PORTER to design an exclusive T-shirt to mark International Women’s Day 2020, raising awareness and funds for Women for Women International.
The exclusive design captures the empowering positivity of her award-winning, globally-loved brand and her universe of fashion, Hollywood, rock ‘n’ roll and magic. Emblazoned with the phrase, 'The Magic Within', the design was inspired by Tilbury's unerring belief in the magic within women - the power, courage and hope in us all.
“This year, I want to remind everyone to always have self-belief, harness your unique power and channel the magic within, a feeling of confidence and empowerment that encourages and inspires you to think differently about yourself - because I believe there’s a powerful, positive chain reaction when we embrace it and that magical moment of kindness has a ripple effect, spreading love and joy from one person to another, and to the world," said Tilbury.
The Magic Within T-shirt retails for $80.17 and is exclusively on NET-A-PORTER.com.
L'Occitane appoints new PR
Stark Matthews is thrilled to announce it is now looking after the PR for L'Occitane, the makers of beautifully luxurious body, face, fragrance and home products.
With humble beginnings in the markets of Provence selling rosemary essential oil, L'Occitane has grown to become a much-loved global brand, bringing natural beauty to homes across the world. From the brand's iconic Almond Shower Oil to its best-selling Overnight Reset Serum, L'Occitane has been innovating the beauty category from the beginning, focusing on ingredients that are as good for the planet as they are for the skin.
If you’re working on any relevant stories, please get in touch:
Keiran Mannion - keiran@starkmatthews.com.au
Levi Moriarty - levi@starkmatthews.com.au
Mavala Switzerland supports WOMANITY
Mavala Switzerland is pleased to announce it recently supported the Swiss foundation, WOMANITY, on the occasion of its anniversary Gala.
Committed for 15 years to major projects aimed at changing mentalities and giving the same rights to men and women, WOMANITY deploys its energy in Afghanistan (coding training for young girls), in the Middle East (creation of a large-scale radio station hosted by women), in India and Brazil (by supporting so-called “social” enterprises, working for women and young girls), and in Mexico and South Africa (deployment of a mobile application fighting against violence against women).
For more information visit www.womanity.org.
Priceline combats ageism with new campaign
To encourage a more accurate representation of women, Priceline Pharmacy has recently launched Festival of You, a program which aims to celebrate women of all ages – with Priceline Pharmacy ambassadors, Ita Buttrose, Chrissie Swan, Tanya Hennessy, Sarah Jane Adams and Olivia Rogers, leading the campaign.
The move follows the revelation that only 12% of women over the age of 40 feel accurately represented in the media and society today. The research, commissioned by Priceline, also found that older women feel like they are treated differently from their younger counterparts, with 75% saying they’ve experienced this in their daily lives.
“There is a contradiction which occurs as women age,” The Indigo Project psychologist, Martha Tsakalos, said. “On one hand, with age comes increased acceptance, confidence and positivity. But what women see day-to-day in the media and advertising doesn’t represent the way they look or feel, leading to feelings of tension and incongruence. The dissonance is quite jarring, many women feeling misunderstood, misrepresented and frustrated by the pressure of dominant media stereotyping – it just does not do justice and reflect who they ARE.”
TEOXANE launches e-commerce store
TEOXANE is thrilled to announce the launch of its new e-commerce site - www.teoxaneshop.com.au
For more information or media enquiries, please contact Caroline Johns - caroline@rawvisionmarketing.com.au.
The Sportsgirl palette supporting Mardi Gras week
Sportsgirl is pleased to announce it has launched its Celebration Eyeshadow Palette, which features a kaleidoscope of playful colours, in support of Mardi Gras week.
From Monday February 24 to Sunday March 1, $5 from every Celebration Eyeshadow Palette sold by Sportsgirl will be donated to Minus 18 – Australia’s youth driven network for LGBTIQ. Minus 18 champions the Lesbian, Gay, Bisexual, Transgender, Intersex and Queer community nationwide, aiming to create a better world by providing an inclusive environment through LGBTIQ friendly events, workshops, support resources and campaigns.
Sportsgirl has also partnered with its very own Be That Girl – Jacob Stella – who has created a Mardi Gras ‘how to tutorial’ using the Celebration Eyeshadow Palette to piece together the Ultimate Rainbow Eye look.
Hask and Mane Club officially named Leaping Bunny Certified
Inspired Beauty Brands, Inc., the owner of HASK Beauty and Mane Club, is proud to announce that both brands are officially Leaping Bunny Certified.
The only internationally recognised logo of its kind, the Leaping Bunny Logo has made shopping for ethical products easier and more trustworthy. Created from a coalition of animal protection groups, the Leaping Bunny Certification ensures brands are approved under the Corporate Standard of Compassion for Animals program. As the most stringent non-animal testing standard to date, this logo truly represents a brand’s support against the continued pain and suffering of animals for cosmetic testing purposes.
“At Inspired Beauty Brands, our commitment to ethically produced products is at the core of our values and saw us searching for a way to ensure our customers were aware of our stance against animal testing. The Leaping Bunny Certification embodies both a comprehensive standard and an internationally recognised logo that demonstrates our commitment and compliance to no animal testing," said Inspired Beauty Brands, director of product development, Melani Heller.
The Leaping Bunny Logo will proudly appear on all HASK and Mane Club products sold in Australia.
O&M celebrates Australian Hair Fashion Awards 2020 finalists
Original & Mineral is excited to announce salon finalists for the Australian Hair Fashion Awards 2020, with all finalists in the below categories part of the O&M community:
Newcomer Finalist: Rebecca Snow - Alchemy Hair & Make Up, VIC
Apprentice Finalists: Eliza Andrews - Royals Hair, QLD; Jessica Riches – Chumba, VIC
WA/NT Hairdresser Finalists: Hayley Keep - Earth Wind Fire, WA; Stephanie Hardwood - HBM studio, WA
Hair Fashion Video Finalist: Mary Alamine – Royals Hair, NSW
Transformation Stylist Finalist: Mary Alamine – Royals Hair, NSW
Australian Hairdresser Finalist: Pauline McCabe – Rock Paper Scissors WA; Mary Alamine – Royals Hair, NSW
Finalist Artistic Team Finalist: Rixon Hair, QLD
For more information, click here.
Jean Paul Gaultier celebrates pride with Sydney pop-up
In celebration of pride, Jean Paul Gaultier will be taking out a shopfront for a one-day only pop-up tattoo studio in the heart of Mardi Gras.
The activation will boast a fragrance bar, photobooth and tattoo chairs where temporary tattoos will be applied, together with airbrushing and a spritz of Jean Paul Gaultier’s original scent, Le Male.
Find the pop-up at 257 Crown Street, Darlinghurst NSW 2010, Saturday February 29, from 2 - 8pm.
Jean Paul Gaultier celebrate pride globally and has also released a limited-edition pride fragrance, available from February 23.
NYX success at Mardi Gras Fair Day
On Sunday February 16, NYX had the pleasure of hosting a stall on behalf of L’Oréal Australia at Mardi Gras Fair Day.
With record crowds, upward of 80,000 attendees, NYX had one of the most successful activations on site, with its Glitter Glam Bar attracting the masses.
Within the festival, NYX were in a high foot traffic area, providing ample sampling opportunities for the brand and interaction points with many passing people. NYX also strategically placed L’Oréal branding behind the Fair Day Photo Op to get as much exposure as possible.
There was also a lot of hype surrounding the NYX brand with many people asking about the new vegan formulas and cruelty-free messaging.