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Chloe Morello releases new range with Eylure
Australian beauty mogul and vlogger, Chloe Morello, is teaming up with Eylure on a new range of lashes.
The Eylure x Chloe Morello collaboration features three lash styles inspired by Chloe’s Italian heritage, including; the high glamour of Capri, the effortless style of Milan, and the laid-back nature of Positano.
“Eylure is acclaimed for our innovative and fearless lash designs that enhance the natural beauty of your eyes. We are thrilled to partner with Chloe Morello to combine her love of effortless beauty with our unique approach to crafting the ultimate lash for every occasion,” said Eylure marketing director, Natalie Moon.
For more information and hi-res images, click here.
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Ella Baché honoured with prestigious award
Ella Baché has been inducted into the Family Business Australia Hall of Fame, honouring the incredible legacy of the brand's founder, Madame Baché.
"The awards recognise the contribution family business makes to the Australian economy and culture, employing 50 per cent of the Australian workforce. Most family businesses are Australian-owned, providing considerable investment and employment opportunities," said FBA CEO, Greg Griffith.
Madame Baché, who was a revolutionary cosmetic chemist, operated by the skincare philosophy that 'no two skins are alike' and that every client's skin should be treated as unique.
Today, Madame Baché’s great niece, Pippa Hallas is driving the brand into a new era of beauty. Over the past 10 years as CEO, Hallas has focused on the same principles the business was founded on, but adds to its repertoire as a trusted go-to voice in the skincare and cosmetic world.
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Parisian perfumery house launches in Sydney
Bespoke Parisian perfumery house, Maison 21G, is launching its first international store at Hyatt Regency Sydney this month.
Founded by French scent designer, Johanna Monange, Maison 21G gives consumers the opportunity to create bespoke fragrances that “speak to every corner of one’s soul” based on each user’s personality, mood or ingredient.
The perfumery house offers various methods of finding one’s signature scent. From identifying with one of their Solo Scents or Solid Perfumes, creating a Signature Perfume or exploring the six Discovery Coffrets, Johanna is determined to make tailor-made fragrances for all.
Lancôme welcomes new global ambassador
Lancôme has announced actress, Amanda Seyfried as its new global ambassador, who will work alongside A-listers including Kate Winslet, Julia Roberts and Lupita Nyong'o.
“We are so happy to be able to welcome Amanda to our family,” said Lancôme international president, Francoise Lehmann. “As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequalled zest for life to our world.”
In her new role for the beauty brand, Seyfried is joining the brand's impressive roster of famous ambassadors.
“It’s hugely exciting to be welcomed to this incredible family women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness, and self-fulfilment to women around the world," said Seyfried.
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Jurlique sees double-digit growth after new website revamp
After upgrading its website’s SEO features with help from Australian marketing agency, Yoghurt Digital, Jurlique has experienced double-digit sales growth.
Yoghurt Digital ran a user experience review of the site’s technical and on-page SEO factors, that could be affecting site performance and conversion rates.
“To ensure Jurlique’s unique products were reaching the right people at the right time, we applied a strong data lens to all our SEO and content strategy,” said Yoghurt Digital co-founder, Michael Laps.
It also boosted the site’s user experience and purchase journey through its personalisation content strategy.
“Their data-backed strategy and expertise in site migration have allowed us to build a solid SEO-led technical foundation with impressive increases in sales,” said Jurlique global ecommerce and digital marketing manager, Sophie Turnbull.
Biossance joins forces with Jonathan Van Ness on new project
Skincare brand, Biossance has launched The Clean Academy, a cosmetics ingredients educational resource for consumers and industry.
The Clean Academy is being promoted by brand ambassador Jonathan Van Ness, and aims to simplify scientific jargon relating to cosmetics ingredients.
The website will be updated to address new ingredient developments and to clarify terminology. It will also feature interviews with experts and social content, as well as community-driven events.
The Clean Academy introductory video featuring Van Ness can be viewed here.
Qsilica announces relaunch
Australian supplement brand, Qsilica, is relaunching its silica infused, vegan ingestible beauty range, with formulation enhancements and a complete packaging redesign.
“The updated brand packaging is designed to stand out on shelf and in the hands of our consumers with its sophisticated, premium and modern design while still maintaining its heritage and core messaging” said Planet Health Australia brand development manager, Jessica Palmer. “The brand maintains its vegan and cruelty-free positioning and contains premium natural ingredients, packed into recyclable cartons and bottles."
In addition to the packaging redesign and formulation enhancements, Qsilica took on board the requests of consumers by adding two new line items to the brand's portfolio - anti-ageing hero PRO COLLAGEN tablets are now available as a one-a-day capsule formulation and in a larger 60 pack, in addition to the current 30 pack size; and cult favourite ONE-A-DAY adds a new 60 tablet size to the existing 30 and 90 tablet range.
For hi-res images and more information, click here.
FOREO wins big in Cannes
FOREO has taken home Star Product of the Year for its smart masking device, UFO, at the 2019 Frontier Awards held in Palm Beach, Cannes.
A notoriously competitive category, the award is decided by a panel of eight judges who spent two months thoroughly evaluating all entries.
“The Frontier Awards celebrate the best of innovation and creativity within the travel retail sector so it is with great honour that we accepted the award crowning the UFO as Star Product of the Year," said FOREO global retail director, Gary Leong. "The device really is a fantastic travel companion, providing spa-level treatments using the best in beauty tech and smart Swedish design to keep you looking and feeling your best no matter where you are in the world.”
For hi-res images and more information on the FOREO UFO, click here.
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Benefit releases brow survey findings
October 2 marks National Brow Day, and in honour of the occasion Benefit has released some statistics about Australian women’s brows.
The brand conducted a survey, finding:
- Natural looking brows are the style of choice for 80% of Australian women;
- 76% of Australian women chose brow pencils as their styling weapon of choice; and
- 41% of the women surveyed said they over-plucked their eyebrows in the 90s
The Benefit brand listing with hi-res images can be viewed here.
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Ultraceuticals scores European distribution deal
Ultraceuticals is setting its sights on the European market, after successfully securing a distribution agreement with one of Ireland’s most renowned skin distributors, Renaissance Products Ltd.
The deal will see the iconic Australian cosmeceutical brand enter European territory for the first time.
“We are proud to have the best possible partner with Renaissance to represent us in Ireland and help launch into this very high-quality skincare market. The Irish market whilst smaller in size, is very well known for its high-calibre beauty therapists and very strong attention to their skin within this market," said Ultraceuticals CEO, Karen Wilkin-Donachie.
“Ultraceuticals and Renaissance both share strong values alignment and we feel sure we are going to have a great partnership together. We also feel we’re going to learn a lot in Ireland that will certainly assist with our growth plans throughout the rest of Europe in the future."