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M.A.C Cosmetics farewells communications executive
M.A.C Cosmetics communications executive, Jade Henwood, is finishing up with the business tomorrow, October 31.
Moving forward, please reach out to Jess Travers for any media requests: jtravers@maccosmetics.com.au.
Kylie Jenner features Giorgio Armani Luminous Silk Foundation in latest beauty tutorial
This week Kylie Jenner posted her ‘Everyday Makeup Routine’ featuring the iconic Giorgio Armani Luminous Silk Foundation.
The mention is the only non-Kardashian brand to be feature in her Youtube tutorial: https://www.youtube.com/watch?v=jepsHC5DR8s
Kylie mixes shades 6.5 and 9 to get her perfect Armani glow.
Luminous Silk is a makeup artist favourite and has been used by celebrities including Meghan Markle who wore it on her wedding day, Gigi Hadid and Cate Blanchett to name a few.
The full Luminous Silk range can be found at at www.giorgioarmanibeauty.com.au
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Sunday Riley formally banned from leaving fake reviews
The Federal Trade Commission (FTC) has formally banned skincare brand, Sunday Riley, from leaving fake online reviews.
The ban comes after a whistleblower, who claimed to be a former Sunday Riley employee, leaked what appeared to be an internal company email thread on Reddit back in 2018. The email reportedly asked employees to "write at least three reviews" of two Sunday Riley products on Sephora.com.
According to the FTC complaint, they said it included step-by-step instructions on how team members should hide their IP addresses so that the faux reviews wouldn't get traced back to the company's HQ. Employees were allegedly specifically told how to structure their fake reviews so as to seem convincing, and indistinguishable as employees. They were also instructed to "dislike" negative reviews on Sunday Riley products, which, after enough dislikes, would cause the review to disappear.
The agreement between Sunday Riley and the FTC doesn't require the brand to admit to falsifying online product reviews in the past, it only requires that Sunday Riley vow not to do so in the future.
Salvatore Ferragamo relaunches first fragrance
Created by the fashion house’s founder in 1960, Salvatore Ferragamo is releasing a very limited run of its original Gilio fragrance.
“This scent tells and marks the beginnings of our story,” said Salvatore Ferragamo Parfums CEO, Luciano Bertinelli. “Back then, it was a novelty to have fashion houses creating a perfume, this company was already ahead of the game.…And now the firm thought it was a good moment to relaunch a piece of its history.”
With only 400 available, the Gilio scent will be available starting from the end of October in the same global stores carrying the Ferragamo’s Creations footwear range.
ECOYA extends its product offering
Australasian home fragrance brand, ECOYA, has announced it is extending its range, with the launch of the ECOYA Car Diffuser.
Ensuring the daily commute is all the more pleasant, the ECOYA Car Diffuser has been designed to sit unobtrusively on your car vent, while subtly scenting your vehicle with ECOYA's most iconic fragrances -French Pear, Lotus Flower, Sweet Pea & Jasmine, Coconut & Elderflower and Guava & Lychee Sorbet.
“We live and breathe fragrance, so we’re always looking at new and innovative ways to bring fragrance into our consumers lives. Lots of us spend considerable time in our cars, so it makes sense to scent your vehicle and how exciting to be able to do so in your favourite ECOYA fragrance," said ECOYA general manager, Claire Barnes.
Small and sophisticated, the Car Diffuser is accompanied by two Fragrance Pods, both completely recyclable, with each pod designed to last up to three months.
ECOYA Car Diffuser and Fragrance Pods will retail for RRP$19.95 and will be on counter late October.
The Beauty Fridge's successful Australian launch
The Beauty Fridge, which launched nationwide in May, has sold out of its entire collection in two months.
"We initially projected this launch stock to last us at least six months, however demand has been overwhelming from day one," the brand said.
The Beauty Fridge is currently restocking, with pre-orders to be dispatched end of October.
Dove's iconic soap goes plastic-free
Unilever-owned beauty brand, Dove, has announced that its iconic soap bar will no longer be wrapped in plastic from next year.
In addition to the beauty bar going plastic-free globally, Dove plans to launch new 100 per cent recycled plastic bottles across all of its ranges in Europe and North America, including Dove, Dove Men+Care and Baby Dove, by the end of 2019.
The new commitments are part of Dove’s 2025 commitment to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic globally per year.
Victoria Beckham Beauty expands
Victoria Beckham Beauty is expanding its lineup of colour cosmetics, with the release of a lip collection.
The launch includes six Lip Definers, said to be waterproof and infused with vitamin E, and a sheer Bitten Lip Tint, formulated with hyaluronic acid and squalane to plump and smooth lips.
“Anyone who knows me knows I’m obsessed with both lip liner and shades of nude, so it was natural that for my second collection I’d introduce the two lip essentials that I use to create my perfect nude lip look every day," said Beckham.
The products are available exclusively at victoriabeckhambeauty.com and at the Victoria Beckham Dover Street store.
Lucy Punturiero farewells Helios Health & Beauty
Lucy Punturiero is finishing up her role as Helios Health & Beauty marketing manager this month. Her last day will be October 31, 2019.
Please direct all Speick, Less is More, Green People and Dr. Hauschka media enquiries to Janet Southern: janet@helioshealth.com.au.
Ozdare welcomes new in-house PR manager
Eliane Banda has joined the Ozdare team, as the new in-house PR manager across KEVIN.MURPHY and ELEVEN Australia.
Please direct any PR enquiries to Eliane moving forward: eb1@ozdare.com.