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Goldwell announces June charity initiative
For the month of June, Goldwell is donating $25 to The Fred Hollows Foundation, for every customers that books in with a Goldwell stylist for an eligible colour appointment.
To participate, book your appointment and upload a photo of your new hair to Instagram, tagging #goldwellcolorforacause and @goldwellaus. For every valid entry, Goldwell will donate $25, up to the value of $10,000.
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Original & Mineral official Hair Expo colour sponsor
O&M is proud to announce it will be the official colour sponsor for this year's hair expo.
The brand will be offering a series of live colour demonstrations at its booth in the Sponsor Sanctuary, with a focus on gloss colour and grey coverage. As well as its on-booth activities, the O&M ambassador team will be showcasing the best of the brands products with education sessions on both the Main and Styling stages across the weekend.
For more information contact Fiona Titheridge: fionat@torstar.com.au
La Roche-Posay launches acne diagnosis tool powered by artificial intelligence
This month La Roche-Posay launched EFFACLAR SPOTSCAN, the world’s first acne diagnosis tool powered by artificial intelligence. Co-developed and validated by dermatologists, EFFACLAR SPOTSCAN is set to become the new frontier in the beauty space, helping acne sufferers troubleshoot skin breakouts from home.
To access the tool, consumers must open a web browser on a smartphone and enter the au.spotscan.com URL. Following the prompts, the user begins their skin diagnosis by taking three selfies. Within only a few minutes, the user will receive an acne grade (based on the global acne scale used by dermatologists worldwide), steps on how to care for their skin specifically and a personalised skincare routine from La Roche-Posay’s EFFACLAR range.
SPOTSCAN’s Skin Diary function also allows users to revisit the web app in the future, retake their selfies and compare them to the initial images, tracking progress.
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Benefit Cosmetics announces collab with the Hembrow sisters
Benefit Cosmetics Australia has announced its latest collaboration, teaming up with Tammy, Emilee and Amy Hembrow to introduce, The Great HemBROWS Basics Kit.
The limited-edition brow kit includes three everyday brow essentials, Goof Proof Brow Pencil, Precisely, My Brow Pencil (mini size) and Gimme Brow+, and is available in four shades.
To accompany the launch of the kit, Tammy’s athleisure line, Saski Collection, has released a limited-edition activewear sports bra and leggings in Benefit pink.
The Great HemBROWS Basics Kit retails for $66 (value of $110), and is on counter from May 28, 2019.
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Nu Skin named the world's #1 at-home beauty device system brand
Nu Skin has been ranked the world's number one at-home beauty device system brand for 2017 and 2018, as reported by Euromonitor International Ltd.
Nu Skin offers an innovative portfolio of beauty devices including, Galvanic Spa; Body Spa, Facial Spa, LumiSpa and LumiSpa Accent, that come with a variety of treatment products.
"One of our strengths at Nu Skin is listening to the voices of our global consumers and developing products and devices that enhance their skincare routines," said Nu Skin president, Ryan Napierski. "As the beauty industry evolves and the popularity of at-home beauty devices continues to increase, we will continue to innovate in this dynamic space and are primed to lead the way in bringing a spa-like experience into the home."
llIVIA Beaute teams up with skincare brand Tribe for limited-edition collab
llIVIA Beaute has launched a limited-edition mineral makeup brush with skincare brand, Tribe. Expanding on the popularity of the llIVIA Ovale Elite brush collection, the product has been carefully designed for use with Tribe's mineral makeup products.
“I think this collaboration is important in so many ways. Not only is it two female headed companies who are changing things in the beauty industry, it is two companies who are borderline in direct competition with each other," said llIVIA CEO and founder, Liana Latter.
"This brush is also the first product I released after redesigning and rebranding, so it is an especially proud moment for llIVIA."
innisfree announces Eco-Hankie Campaign
innisfree is launching its annual Eco-Hankie Campaign, to kick off June 1, 2019. The campaign advocates for the use of handkerchiefs over disposable tissues, with an aim to help raise awareness on deforestation and promote the protection of forests.
This year, the campaign will feature three beautifully designed Eco-Hankies, each inspired by joyful moments of playing green in a witty way through singing, dancing, and jumping. Complimenting the hankies, innisfree is also releasing a range of jumbo-sized skincare products in limited-edition designs.
Electric Ink announces new stockist and brand ambassador
Vegan and cruelty-free tattoo care brand, Electric Ink, has announced its latest brand ambassador, Charlie Lund, from Bondi Ink.
“I believe Electric Ink is an ethical and quality brand that is gentle on the skin and aids in healing and maintaining ink in the most natural yet effective way,” said Lund.
Lund is a recent addition to the well-known Bondi Ink team, famous for its television show that first aired in 2015.
As well as the new brand ambassador role, Electric Ink has also announced it is now available at Priceline Pharmacy.
ICONIC London launches into Sephora
ICONIC London is delighted to announce that from May 23, it's product line-up will be available to buy at sephora.com.au. Included will be three Sephora exclusives, the Illuminator shimmer in Blush and two Loose Pigment Palettes.
For more information, contact Josie Tickner - jtickner@maxmedialab.com.au
FOREO announces LUNA 3 launch exclusive to Mecca
FOREO has announced the latest addition to its range of cleansing devices, adding LUNA 3 to the line-up.
The new LUNA 3 is the first skincare device on the market to combine an ultra soft, hygienic cleanse with a variety of targeted firming massage routines, all controlled via the FOREO app. It also delivers enhanced T-sonic pulsations and USB charging for up to 650 uses at a time.
"Research shows over 50% of 25-34 year olds who are appearance-conscious, view customised products more favorably as they embrace their own definitions of beauty," said FOREO product marketing manager, Dalia Fernandez.
“At FOREO we wish to celebrate this fact, which is why LUNA 3 is connected with the FOREO For You app, to allow customers more options to fully personalise their FOREO experience right from the start. We want to remind our customers that whatever definition of beauty they embrace, beautiful skin needs cleansing and care to look its best."
LUNA 3 retails for $299 and is available in a range of three skin types - normal (pearl pink), sensitive (lavender) and combination (blue). It can be purchased exclusively at www.mecca.com.au and in select Mecca stores soon.