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YSL launches new frangrance with Dua Lipa as face
L’Oréal-owned YSL Beauté has released its latest fragrance with ambassador Dua Lipa as its face.
Libre is infused with scents of orange blossom, lavender, neroli, mandarin, vanilla and mandarin - a blend that has been used to create an amalgamation of masculine and feminine notes.
For more information contact, Rachel Krasky - Rachel.KRASKY@loreal.com
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Furla to launch first perfume
Italian fashion label Furla has announced a new partnership with local fragrance manufacturer Mavive to create its first perfume.
The agreement brings together two long-established Italian family companies, Furla based in Bologna and Mavive in Venice.
Furla's fragrance development is part of an ongoing strategy to position the brand in the lifestyle segment and further diversify the business with its first foray into beauty.
“For Furla, entering the beauty sector is a strategic move, since the label is keen to diversify and strengthen its positioning as a lifestyle brand,” said Furla CEO Alberto Camerlengo in a press release, adding that “creating a perfume will promote a closer connection between the brand and consumers all around the world.”
Lady Jayne partners up with Hair of Heart
Next month Lady Jayne is partnering up with Hair of Heart, who is on a mission to give the gift of confidence to young girls.
In order to support the initiative, Lady Jayne will be launching a set of Gold Double Bar Slides, in which 100 per cent of the profit will go to children's charity, Variety.
The hair slides will retail for $9.99 and will be available October 1 at Chemist Warehouse, Priceline and selected independent pharmacies.
La Prairie celebrates 100th anniversary of Bauhaus
Bauhaus is celebrating its 100th anniversary, and to pay homage to this special bond between the design school and the land of its origins, La Prairie chose Bauhaus as a principal inspiration.
The world of La Prairie has been inextricably linked to the world of art from its very beginnings, and the brand is committed to nourishing and promoting artists with a shared connection, vision and set of values.
In finding inspiration in the codes and values of contemporary aesthetic movements, La Prairie seeks to transport those who enter its world to a place where time stands still, a place where beauty, just like art, transcends the ages.
Lano launches new e-store
Lano has launched its new e-store, offering nationwide shipping.
The entire range can be purchased through the website, lanolips.com, including new addition, The Original Lanostick.
Nature’s Way announces new brand ambassador
Nature’s Way is proud to announce Ada Nicodemou as its new brand ambassador for the Beauty Collagen range.
Ada will be the face of a new campaign encouraging women to be comfortable in their skin and celebrate beauty from the inside out, starting from August 2019.
Ada will be featured across all media platforms for this campaign, bringing her natural warmth, confidence and beauty.
M.A.C Cosmetics is hiring for newly created role
M.A.C Cosmetics is looking for a Content Marketing Manager based in Sydney. For more information and details on how to apply, click below.
IIIVIA launches The Game Changer Palette
Beauty brand, llIVIA has today launched The Game Changer Palette, with 21 shades named after inspirational people.
From shades like Ellen, RuPaul and Oprah, llIVIA CEO, Liana wanted to celebrate those risk takers that have inspired her.
“The reason I chose to name and centre this palette around people who have inspired me and changed the game their own way, was because we wanted to celebrate those who have gone ahead and done their own thing, taken their own risks to make the world a better and more beautiful place," said Liana. "Our palette is one of a kind and the layout is very different to most palettes, it’s a game changer in itself.”
llIVIA The Game Changer Palette is available now and retails for $70.
Runway Room announces Jodi Anasta as brand ambassador
Beauty brand, Runway Room, has announced Neighbours star, Jodi Anasta as the face of its cosmetics range. The actress, model and mother will officially launch the collection established by Melbourne makeup artist and photographer, Alex Fevola.
“I’ve been obsessed with beauty since I can remember, so I was very excited to jump at the opportunity to work with Runway Room," said Anasta. "Given we are all so time poor these days a quick and simple makeup routine is key. I love the Runway Room range as it’s uncomplicated and effortless to use.”
Runway Room consists of over 120 products, including foundations, lip products and mineral powders. The full range is made exclusively in Australia and is not tested on animals.
For all media enquiries, please contact Mikahla Collins - mikahla@romanobeck.com and Madison Hogan - madison@romanobeck.com.
Weleda introduces recycling program
Weleda is delighted to announce its partnership with TerraCycle, to bring a new recycling program to Australia.
Send back any Weleda packaging that is hard to recycle at home, and the brand will collate them, to be recycled with TerraCycle, and turned into park benches and playground equipment.
For more information, click here.