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VS Sassoon announces new collaboration
VS Sassoon has unveiled its latest campaign just in time for Christmas – with the help of girl bosses, Nikki Phillips and Sarah Holloway, as well as the brand’s new innovative styling tool, the Curl Secret Optimum.
Chosen for their passion, drive and relatability, the campaign gives its audience a glimpse into the busy lives of Nikki and Sarah with the styling help of hair stylist to the stars and VS Sassoon ambassador, Michael Brown, who uses the Curl Secret Optimum to style the girls’ hair with romantic curls, sophisticated twists and natural waves.
Filmed in various Sydney locations, including La Porte (Rosebery), Rushi (Cronulla) and Nikki Phillip’s own home, the campaign was filmed and produced by Alaud and managed by VS Sassoon’s communications agency, Stellar.
Celine opens first fragrance store in Paris
Celine has opened a store in Paris dedicated to its new line of niche perfumes.
Located on 390 rue Saint-Honoré, the new setting allows customers to immerse themselves in the designer’s extensive range of fragrances.
The store is designed as an art-deco showroom and also includes a new line of accessories, including perfume travel cases; playing card sets; brass and silver match boxes; a men’s grooming kit and more.
Samson & Charlie partner with bellabox
Natural skincare brand, Samson & Charlie, has announced it will be teaming up with bellabox this December for the Welcome to Wellness box.
“We’re so thrilled to collaborate with such a great brand we really believe in,” said Samson & Charlie founder, Carole Staeck. “We believe in helping women enjoy looking after themselves, just like bellabox does.”
While Samson & Charlie can’t reveal which product will be included in the Welcome to Wellness box, the brand is eager to point to the importance of wellness before the holidays.
“Christmas and summer holidays can be so hectic, we hope the Samson & Charlie product included in the Welcome to Wellness box enhances the wellbeing of all the subscribers,” said Staeck.
The subscription box is a seasonal offering of beauty and lifestyle products under the bellabox umbrella, aiming to encourage women to fall in love with taking care of themselves in mind, body and spirit. It will be sent to subscribers on December 16, 2019.
Face Halo wins major UK awards
Sustainable makeup remover brand, Face Halo, has received a series of wins across three of the UK’s biggest beauty industry awards.
Face Halo accepted both Gold and Silver at the Pure Beauty Awards for Best Influencer Collaboration or Brand, alongside Chloe Morello and Best International Breakthrough Brand.
Alongside this, Face Halo has also been recognised at the Women’s Health Awards for Best Facial Tool, and received a Highly Commended recognition at the Luxury Briefing Awards for its Commitment to Positive Change.
Nutrimetics wins big at the Real Media Awards
Nutrimetics was announced as the Direct Mail Winner (campaign over 100,000 units) at the Real Media Awards, beating big brands such as David Jones and Dan Murphy’s.
Formerly known as the Australasian Catalogue Awards, the 28th Real Media Awards celebrates excellence in letterbox marketing, publishing, direct mail, point of sale, marketing efficacy and more across, Australia and New Zealand.
“It was a lovely surprise to win, especially against such strong competition from such respected brands. We love this year’s Christmas campaign even more and we can’t wait to enter next year," said Nutrimetics marketing manager, Fion So.
The Body Shop partners with Amnesty International
This Christmas, The Body Shop Australia is proud to once again be teaming up with Amnesty International.
This year's partnership introduces the 2019 Christmas gift tag, featuring a hand-painted design by Indigenous artist Emma Hollingsworth, titled ‘Believe’.
Gift tags are $2 each or 3 tags for $5, with all proceeds from the gift tags donated to Amnesty International, which is working to protect the rights of Aboriginal and Torres Strait Islands people.
Saya Skin turns 13
Australian brand, Saya Skin, is celebrating its 13th birthday this month.
Having suffered through many years of eczema and breakouts, Noosa local, Saya McDermott, sought skincare that would deliver results. She was discouraged by the lack of diversity in the market and the absence of natural, quality ingredients. After much research and study, she started formulating her own products, in her kitchen, and Saya Skincare came to life.
Today Saya Skin has expanded into a warehouse and office with an amazing all women team. The range is stocked across the world, helping women and men achieve their skin goals, using purely plant-based, natural ingredients.
"We've grown big, and fast, but we're still able to maintain our company values of providing a premium, accessible product, that is plant-based, certified organic and Australian-Made," said Saya Skin.
M.A.C Cosmetics farewells communications executive
M.A.C Cosmetics communications executive, Jade Henwood, is finishing up with the business tomorrow, October 31.
Moving forward, please reach out to Jess Travers for any media requests: jtravers@maccosmetics.com.au.
Kylie Jenner features Giorgio Armani Luminous Silk Foundation in latest beauty tutorial
This week Kylie Jenner posted her ‘Everyday Makeup Routine’ featuring the iconic Giorgio Armani Luminous Silk Foundation.
The mention is the only non-Kardashian brand to be feature in her Youtube tutorial: https://www.youtube.com/watch?v=jepsHC5DR8s
Kylie mixes shades 6.5 and 9 to get her perfect Armani glow.
Luminous Silk is a makeup artist favourite and has been used by celebrities including Meghan Markle who wore it on her wedding day, Gigi Hadid and Cate Blanchett to name a few.
The full Luminous Silk range can be found at at www.giorgioarmanibeauty.com.au
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Sunday Riley formally banned from leaving fake reviews
The Federal Trade Commission (FTC) has formally banned skincare brand, Sunday Riley, from leaving fake online reviews.
The ban comes after a whistleblower, who claimed to be a former Sunday Riley employee, leaked what appeared to be an internal company email thread on Reddit back in 2018. The email reportedly asked employees to "write at least three reviews" of two Sunday Riley products on Sephora.com.
According to the FTC complaint, they said it included step-by-step instructions on how team members should hide their IP addresses so that the faux reviews wouldn't get traced back to the company's HQ. Employees were allegedly specifically told how to structure their fake reviews so as to seem convincing, and indistinguishable as employees. They were also instructed to "dislike" negative reviews on Sunday Riley products, which, after enough dislikes, would cause the review to disappear.
The agreement between Sunday Riley and the FTC doesn't require the brand to admit to falsifying online product reviews in the past, it only requires that Sunday Riley vow not to do so in the future.