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Bioré teams up with Aussie influencers
Bioré has teamed up with Australian influencers Charlotte Rebecca (@charlotterebecca__) and Ashleigh Maree Ross (@ashleighmareeross) to celebrate the launch of the new Blue Agave + Baking Soda Whipped Nourishing Detox Mask.
In celebration of the Blue Agave range, Bioré has also partnered up with Priceline and Zagame FIAT, for a competition running July 1 to July 29. Consumers who purchase two Bioré products from a participating Priceline store can submit their entries online (with a valid receipt number) to go in the draw to win a brand new Fiat 500 in Gelato White.
Both Charlotte Rebecca and Ashleigh Maree Ross will be promoting the competition via Instagram and Youtube.
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Spascriptions launching nationally in Big W stores
Spascriptions is launching nationally in Big W stores from mid-August 2019.
The range, which was released online this month, is made up of 22 masks, two cleansing strip varieties, four types of makeup cleansing wipes and two facial accessories.
Developed by an expert team of researchers and chemists, Spascriptions combines advanced skincare technology with high-quality ingredients to create products that are pH balanced, hypo-allergenic and not tested on animals.
Priori Skincare announces first pop-up store
Priori Skincare has announced the brand is opening its first pop-up store, in New York City retail space, SHOWFIELDS. The Priori showroom, located on the ground of SHOWFIELDS, is designed for a stimulating, yet relaxing customer experience that includes complimentary mini facials and product sampling.
“The Priori pop-up experience will give customers a full immersion into the world of Priori with exciting visuals, displays, entertaining and informative signage, product samples and brand activations,” said Priori Skincare president, Regis Haberkorn. “We look forward to welcoming consumers to see and feel the Priori difference and the results achieved with of our adaptive skincare personalised for each person’s unique skincare needs.”
The pop-up is open May 17 to September 11, 2019.
Clémence Organics wins big at The Beauty Shortlist Mama & Baby Awards 2019
Clémence Organics has won a number of awards at The Beauty Shortlist Mama & Baby Awards 2019. The brand took home top spot for Best Healing Balm, with its Ultimate SOS Balm, and for Best Body Lotion, with its Ultimate Hand + Body Lotion.
Clémence Organics was also a finalist in the Best Baby Oil category, with its Ultimate Baby Oil.
This year's awards marked a record number of entries, with each finalist product tested by a judging panel of experts.
Mellow Cosmetics celebrates 5th birthday
Mellow Cosmetics is celebrating its 5th birthday this month. Mellow has come a long way since 2014, with founding director Ima Asali launching the brand from the ground up.
"I started the brand with a lot of excitement and hope and the goal to succeed, but not a lot of knowledge on running and growing a brand, especially when it came to the marketing of our products," Asali told BD. "I had to learn the hard way and hardly had any customers in the first year of the business, and that’s when I decided to educate myself by taking online e-commerce courses to learn how to make Mellow a global brand."
"Since then Mellow has done so many successful influencer collaborations, so many fabulous marketing campaigns and we have been retailing our products online and in department stores in New Zealand, United States, Europe, Asia and The Middle East. It’s taken a lot of hard work and sleepless nights, but it’s all been worth it and the opportunities are endless," said Asali.
Redken releases range for grey hair
Redken has released its Color Extend Graydiant range, formulated with violet and silver pigments, designed to tone, strengthen and nourish for a silver finish. This dual-action system, with Anti-Yellow Shampoo and Silver Conditioner, neutralises yellow undertones and nourishes to rebalance texture and manageability.
The Color Extend Graydiant shampoo and conditioner retail for $31 each, and are available at authorised Redken salons.
Paco Rabanne launches first fragrance range under new creative director
Paco Rabanne has launched its first fragrance collection under the guidance of French designer, Julien Dosenna, who assumed the role of creative director of the Spanish business five years ago.
Each fragrance in the new six-sku Pacollection is said to represent a mood or a state of mind and has been created by five perfumers.
The range includes - Genius Me by Dominique Ropion, Erotic Me by Quentin Bisch, Dangerous Me by Marie Salamagne, Strong Me by Fabrice Pellerin, and finally Fabulous Me and Crazy Me both by Alienor Massenet.
As part of the Pacollection's digital campaign, six models have been cast to represent each scent. Its bottles are also said to push contemporary boundaries with a new metallic look and feel.
L’Oréal Paris and Garnier name new chiefs
Délphine Viguier-Hovasse has succeeded Pierre-Emmanuel Angeloglou as global brand president of L’Oréal Paris, marking the first time the world's largest beauty brand has a woman at its helm.
Viguier-Hovasse has served as global brand president of Garnier for more than four years. “She strongly led the repositioning of Garnier to become a global key leader on the ‘natural’ market, with a healthy acceleration since mid-2018 of Garnier’s business, across zones and categories,” L’Oréal Paris said in a statement.
At Garnier, Adrien Koskas will step into Viguier-Hovasse’s former role of global brand president on July 1.
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Brooke Shields named celebrity spokesperson for SculpSure
Brooke Shields has been announced as celebrity spokesperson for Cynosure's body sculpting laser treatment, SculpSure.
"Through the years, I've worked really hard to maintain a healthy lifestyle, but there's always a few stubborn areas that I can never quite change," said Shields in a statement. "Like everyone else, I want to feel and look my best. That's why I'm thrilled to have found a solution that works."
SculpSure treatments are non-invasive and light-based, safely and effectively targeting and permanently destroying fat cells in the treated area.
For more information, email Jo Butler - jo@platinum-mc.com.au.
endota spa wins big at the 2019 China International Beauty Expo
endota spa has won the ‘Most Popular Beauty Brand’ and ‘She Pow’ awards at the 2019 China International Beauty Expo (CIBE), held last month in Shanghai.
endota spa founder and CEO, Melanie Gleeson, was awarded the coveted ‘She Pow’ award which celebrates the power of women innovators in business. The award was specifically awarded to Gleeson for endota’s role in promoting wellness and selfcare, especially for women.
“Absolutely thrilled to be recognised. An honour to know Ms. Lin Lin and be a part of CIBE," Gleeson said on the accomplishment.
endota spa was invited to participate and exhibit at the 30th anniversary of the beauty expo, following CIBE CEO, Ms. Lin Lin’s visit to Melbourne recently.