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ECOYA extends its product offering
Australasian home fragrance brand, ECOYA, has announced it is extending its range, with the launch of the ECOYA Car Diffuser.
Ensuring the daily commute is all the more pleasant, the ECOYA Car Diffuser has been designed to sit unobtrusively on your car vent, while subtly scenting your vehicle with ECOYA's most iconic fragrances -French Pear, Lotus Flower, Sweet Pea & Jasmine, Coconut & Elderflower and Guava & Lychee Sorbet.
“We live and breathe fragrance, so we’re always looking at new and innovative ways to bring fragrance into our consumers lives. Lots of us spend considerable time in our cars, so it makes sense to scent your vehicle and how exciting to be able to do so in your favourite ECOYA fragrance," said ECOYA general manager, Claire Barnes.
Small and sophisticated, the Car Diffuser is accompanied by two Fragrance Pods, both completely recyclable, with each pod designed to last up to three months.
ECOYA Car Diffuser and Fragrance Pods will retail for RRP$19.95 and will be on counter late October.
The Beauty Fridge's successful Australian launch
The Beauty Fridge, which launched nationwide in May, has sold out of its entire collection in two months.
"We initially projected this launch stock to last us at least six months, however demand has been overwhelming from day one," the brand said.
The Beauty Fridge is currently restocking, with pre-orders to be dispatched end of October.
Dove's iconic soap goes plastic-free
Unilever-owned beauty brand, Dove, has announced that its iconic soap bar will no longer be wrapped in plastic from next year.
In addition to the beauty bar going plastic-free globally, Dove plans to launch new 100 per cent recycled plastic bottles across all of its ranges in Europe and North America, including Dove, Dove Men+Care and Baby Dove, by the end of 2019.
The new commitments are part of Dove’s 2025 commitment to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic globally per year.
Victoria Beckham Beauty expands
Victoria Beckham Beauty is expanding its lineup of colour cosmetics, with the release of a lip collection.
The launch includes six Lip Definers, said to be waterproof and infused with vitamin E, and a sheer Bitten Lip Tint, formulated with hyaluronic acid and squalane to plump and smooth lips.
“Anyone who knows me knows I’m obsessed with both lip liner and shades of nude, so it was natural that for my second collection I’d introduce the two lip essentials that I use to create my perfect nude lip look every day," said Beckham.
The products are available exclusively at victoriabeckhambeauty.com and at the Victoria Beckham Dover Street store.
Lucy Punturiero farewells Helios Health & Beauty
Lucy Punturiero is finishing up her role as Helios Health & Beauty marketing manager this month. Her last day will be October 31, 2019.
Please direct all Speick, Less is More, Green People and Dr. Hauschka media enquiries to Janet Southern: janet@helioshealth.com.au.
Ozdare welcomes new in-house PR manager
Eliane Banda has joined the Ozdare team, as the new in-house PR manager across KEVIN.MURPHY and ELEVEN Australia.
Please direct any PR enquiries to Eliane moving forward: eb1@ozdare.com.
Chloe Morello releases new range with Eylure
Australian beauty mogul and vlogger, Chloe Morello, is teaming up with Eylure on a new range of lashes.
The Eylure x Chloe Morello collaboration features three lash styles inspired by Chloe’s Italian heritage, including; the high glamour of Capri, the effortless style of Milan, and the laid-back nature of Positano.
“Eylure is acclaimed for our innovative and fearless lash designs that enhance the natural beauty of your eyes. We are thrilled to partner with Chloe Morello to combine her love of effortless beauty with our unique approach to crafting the ultimate lash for every occasion,” said Eylure marketing director, Natalie Moon.
For more information and hi-res images, click here.
Ella Baché honoured with prestigious award
Ella Baché has been inducted into the Family Business Australia Hall of Fame, honouring the incredible legacy of the brand's founder, Madame Baché.
"The awards recognise the contribution family business makes to the Australian economy and culture, employing 50 per cent of the Australian workforce. Most family businesses are Australian-owned, providing considerable investment and employment opportunities," said FBA CEO, Greg Griffith.
Madame Baché, who was a revolutionary cosmetic chemist, operated by the skincare philosophy that 'no two skins are alike' and that every client's skin should be treated as unique.
Today, Madame Baché’s great niece, Pippa Hallas is driving the brand into a new era of beauty. Over the past 10 years as CEO, Hallas has focused on the same principles the business was founded on, but adds to its repertoire as a trusted go-to voice in the skincare and cosmetic world.
Parisian perfumery house launches in Sydney
Bespoke Parisian perfumery house, Maison 21G, is launching its first international store at Hyatt Regency Sydney this month.
Founded by French scent designer, Johanna Monange, Maison 21G gives consumers the opportunity to create bespoke fragrances that “speak to every corner of one’s soul” based on each user’s personality, mood or ingredient.
The perfumery house offers various methods of finding one’s signature scent. From identifying with one of their Solo Scents or Solid Perfumes, creating a Signature Perfume or exploring the six Discovery Coffrets, Johanna is determined to make tailor-made fragrances for all.
Lancôme welcomes new global ambassador
Lancôme has announced actress, Amanda Seyfried as its new global ambassador, who will work alongside A-listers including Kate Winslet, Julia Roberts and Lupita Nyong'o.
“We are so happy to be able to welcome Amanda to our family,” said Lancôme international president, Francoise Lehmann. “As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequalled zest for life to our world.”
In her new role for the beauty brand, Seyfried is joining the brand's impressive roster of famous ambassadors.
“It’s hugely exciting to be welcomed to this incredible family women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness, and self-fulfilment to women around the world," said Seyfried.