Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each year sees new trends arise when it comes to searched keywords, and 2021 was no different.
When it comes to what you like to read, we had all bases covered this year including news, (virtual) events, digital articles, celebrity stories, educational guides and product trend features.
To help gain a true insight into what has sparked the interest of the industry, we are taking a look back at the year that was, with the annual BD media insights report.
Top 10 skincare searches:
- Sensitive
- Lip scrub
- Eye cream
- Lip balm
- Makeup remover
- Mist
- SPF
- Mature skin
- Oil cleanser
- Pigmentation
Top 10 makeup searches:
- Mascara
- Lipstick
- Blue
- Eyeshadow
- Blush
- Foundation
- Eyebrow kit
- Eyebrow
- Eyeliner
- Highlighter
Top 10 hair searches:
- Blonde
- Hair mask
- Hairspray
- Comb
- Thickening
- Shampoo
- Beard oil
- Hair curler
- Texture spray
- Frizz
Top 10 fragrance searches:
- Fragrance
- Perfumed body lotion
- Candle
- Perfume
- Bath bomb
- Eau de toilette
- Diffuser
- Eau de parfum
- Mist
- Natural fragrance
Top 10 body searches:
- Body brush
- Nail polish
- Baby
- Pedicure
- Body lotion
- Body oil
- Body brush
- Wax heater
- Body butter
- Body wash
Top 10 ingredients searches:
- Lavender
- Cruelty free
- Vegan
- Vitamin C
- Ylang ylang
- SPF
- Australian
- Hyaluronic acid
- Natural
- Vitamin A
Top 20 brand searches - listed:
- LUSH
- Clarins
- MOR
- COTY
- Goldwell
- tbh Skincare
- VS for Men
- Kiehl's
- Neutrogena
- LYCON
- KMS
- Lancôme
- Garnier
- Glasshouse Fragrances
- YSL
- OPI
- Sunday Riley
- Weleda
- Eau Thermale Avène
- Biologi
Top 20 brand searches - non-listed:
- MECCA
- Sephora
- Clinique
- Trilogy
- Benefit
- Frank Body
- La Mer
- Aveda
- KORA
- Tom Ford
- Aesop
- Dior
- Elemis
- Emma Lewisham
- CHANEL
- David Jones
- Murad
- Veet
- Charlotte Tilbury
- L'Occitane
Top 10 news stories:
1. The world's top beauty brands of 2021 revealed
2. 10 brands with luxury home fragrances
3. Beauty PRs reveal their 2021 plans and predictions
4. 2021 ELLE International Beauty Awards winners are here!
5. Say hello to the new digital editor of ELLE and marie claire Australia
6. Harper’s BAZAAR Australia seeking pitches
7. Earth Day 2021: Sustainable brands you need on your radar
8. Australian beauty media icon returns to Sydney
9. beautyheaven announces Glosscar Awards 2021 winners
10. Solar Paint dupes because Glossier doesn't ship to Australia
