In a world that’s always on, the humble shower is fast becoming one of the last device-free spaces we have left. Cue Glow Lab's dark shower experience.
In partnership with renowned clinical psychologist, Dr. Rebecca Ray and brand ambassador, Jules Robinson, Glow Lab is helping Australians find a mindful ritual that helps calm the nervous system, reduce anxiety and provide a sense of control.
The Glow Lab dark shower has been inspired by more than a fleeting trend. Already embraced by 30% of Australia, it's a moment of intentional stillness, a quiet, low-light reset that reframes the daily shower from a functional task into a sensory ritual that reclaims ‘me time’ and supports mental wellbeing.
New consumer research commissioned by Glow Lab has revealed some intriguing insight into the busy lives of Australians:
– 55% of Aussies say they feel overwhelmed at least sometimes during a typical week.
– Gen Z are the least overwhelmed, Gen X the most.
– 44% of Australians describe themselves as overstimulated/burnt out.
– 67% of Australians say they struggle to fully switch off and relax, even when they’re at home.
– Only 42% of Australians are able to find 10 minutes a day to spend alone without their phone, TV or anything else to do.
– 30% of Australians say the shower is the only time when they’re alone.
With gentle textures, luxury fragrance and no sensory overload, Glow Lab’s premium body and hand care range is designed to elevate this moment, helping Australians glow on the outside, and reset on the inside.
"In neurological terms, switching off external stimulation like bright light and digital devices helps the brain shift into a parasympathetic state: essentially, rest mode. A dark shower creates a sensory experience that calms the nervous system, regulates emotions, and helps us mentally reset," said Dr. Ray.
Based on an array of research and science based insights, Glow Lab and Dr. Ray have created The Glow Lab Dark Shower Guide, a ‘how to’ guide designed to calm the body, quiet the mind, and reconnect you to yourself in five simple steps:
1. Calm the environment – Dim the lights and turn on your purple LED shower light. Darkness signals the brain to slow down by removing visual clutter and inviting your attention inward. Consider soft instrumental music or ambient sounds.
2. Breathe with intention – Take three slow, deep breaths. This activates your body’s ‘relax’ response, gently slowing your heart rate and calming your mind.
3. Inhale the fragrances – Choose a Glow Lab body wash to set the mood. Close your eyes. Inhale slowly. Let the fragrance guide your body and mind into presence.
– Citrus & Bergamot: Brightens mood and settles overthinking; ideal for starting your day or clearing mental fog.
– Coconut & Sandalwood: Grounding and stress-relieving and perfect for recovering after a long or overstimulating day.
– Vanilla Bean & Coconut: Soothing and comforting; best for bedtime or when you need emotional softening.
4. Let the water ground you – Adjust the water to a soothing temperature. Let it become your sensory anchor - feel its warmth, rhythm, and weight. As you begin to lather the body wash over your body, take in more than just the fragrance - tune into the feeling of your hands moving across your skin, the texture of the lather, the way it glides. This is your permission to pause.
5. Slow your touch – Move gently and intentionally as you wash. Lather your chosen Glow Lab body wash and tune into your senses. Take your time massaging in the Glow Lab Hydrating Shampoo and Conditioner. This is your time now, let go of the pressure of the world and simply be present.
Glow Lab invites Australians to glow on the outside and reset on the inside; starting with the simple act of showering.
Shop Glow Lab's premium body and hand care now at Woolworths, Coles and Chemist Warehouse.
You can also find the Glow Lab range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied/Glow Lab
