From high tech delivery mechanisms to sustainability considerations, innovative packaging is the way forward.
Gone are the days where putting your mitts in a tub of cream was the standard – now there’s no risk of contamination with the new breed of airless packaging, which sees the perfect amount of product dispersed into a dish-like lid.
Earth-friendly packaging is also on the rise, with brands increasingly using plastic-free or biodegradable alternatives. Purveyors of the movement include handmade cosmetics company LUSH, who created the world’s first ‘naked’ shampoo and shower gels, which come out regularly throughout the year with limited edition collections.
Other trends we are observing include massage rollers to deliver a 'facial yoga' experience, bag-in-bottle mechanisms to protect super sensitive skin,
