MERIT celebrated its launch into Sephora Australia and New Zealand with an intimate dinner held in Sydney for key media and industry guests.
The partnership marks MERIT's brick-and-mortar debut at Sephora, a significant milestone for the brand, expanding access through Sephora's 37 stores across Australia and New Zealand and online.
"MERIT has built an incredibly loyal following through its thoughtful, modern approach to beauty, and we're proud to be the exclusive retail partner introducing the brand to customers in our stores across Australia and New Zealand," said Sephora Australia and New Zealand general manager, George Tsoukalas.
"This launch reflects our ongoing commitment to curating the very best in beauty and delivering the brands our customers are most excited to discover."
Guided by the belief that less is more, MERIT creates modern beauty essentials that seamlessly fit into everyday life. From complexion heroes and effortless colour to skincare and fragrance, each formula is developed to deliver high-performance results without unnecessary complexity, making luxury beauty feel both approachable and effortless.
"Our partnership with Sephora has been instrumental to MERIT's growth across North America, the UK and Europe," said MERIT chief executive officer, Philippe Pinatel.
"Expanding that relationship into Australia and New Zealand is another important milestone for the brand, allowing us to introduce MERIT to a new community of customers seeking in-person trial and discovery."
You can shop MERIT direct here and via Sephora Australia here.
Image credit: Supplied
