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IIIVIA launches The Game Changer Palette
Beauty brand, llIVIA has today launched The Game Changer Palette, with 21 shades named after inspirational people.
From shades like Ellen, RuPaul and Oprah, llIVIA CEO, Liana wanted to celebrate those risk takers that have inspired her.
“The reason I chose to name and centre this palette around people who have inspired me and changed the game their own way, was because we wanted to celebrate those who have gone ahead and done their own thing, taken their own risks to make the world a better and more beautiful place," said Liana. "Our palette is one of a kind and the layout is very different to most palettes, it’s a game changer in itself.”
llIVIA The Game Changer Palette is available now and retails for $70.
Runway Room announces Jodi Anasta as brand ambassador
Beauty brand, Runway Room, has announced Neighbours star, Jodi Anasta as the face of its cosmetics range. The actress, model and mother will officially launch the collection established by Melbourne makeup artist and photographer, Alex Fevola.
“I’ve been obsessed with beauty since I can remember, so I was very excited to jump at the opportunity to work with Runway Room," said Anasta. "Given we are all so time poor these days a quick and simple makeup routine is key. I love the Runway Room range as it’s uncomplicated and effortless to use.”
Runway Room consists of over 120 products, including foundations, lip products and mineral powders. The full range is made exclusively in Australia and is not tested on animals.
For all media enquiries, please contact Mikahla Collins - mikahla@romanobeck.com and Madison Hogan - madison@romanobeck.com.
Weleda introduces recycling program
Weleda is delighted to announce its partnership with TerraCycle, to bring a new recycling program to Australia.
Send back any Weleda packaging that is hard to recycle at home, and the brand will collate them, to be recycled with TerraCycle, and turned into park benches and playground equipment.
For more information, click here.
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Nude by Nature PR update
Previously under the MAXMEDIALAB umbrella, Nude by Nature has decided to manage PR in-house moving forward.
Please direct all press and product enquiries to Jacqueline Tang - Jacqueline.Tang@nudebynature.com.au from here on in.
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Gabrielle Roccuzzo opens new salon
Gaining a loyal following, including influential clients such as Sophie Monk, Keira Maguire and Rozalia Russian, Gabrielle Roccuzzo has taken the leap, opening her own salon named, Salon Gabrielle.
“I have been thinking about opening my own salon for a long time but I really needed the push to take the next step - I credit my husband Adrian for that! Because of the following I had gained in a short time, I was struggling to keep up with client requests and I knew that now was the right time," said Roccuzzo.
As for the colour and haircare products Salon Gabrielle will be using, Roccuzzo has been a fan of Redken for years.
“I have been using Redken for over six years now, since I first started out. I am the biggest fan of shades EQ glosses and wouldn’t think of using any other toner, particularly given that so much of my clientele request balayage and highlights," she said. "I also love the Pureology shampoo and conditioner range, and have seen some incredible transformations with clients who use it."
Salon Gabrielle is located at Shop 6, 7 Aspen Street, Moonee Ponds VIC 3039. For more information contact - info@salongabrielle.com.au.
Serena Williams and Carmelo Anthony invest in beauty brand
Tennis legend, Serena Williams and basketball star, Carmelo Anthony, have invested in gender-neutral, refillable deodorant brand, Myro.
The sports stars are two of a number of investors that contributed to a $7 million seed funding round for the brand, founded by Greg Laptevsky in 2017.
The direct-to-consumer brand is gluten-free and vegan, and each deodorant can be refilled with new pods. Myro is made with about 50 per cent less plastic than traditional deodorant brands, and is a custom blend of 100 per cent natural fragrance.
“I’m always trying to find the next big thing, and refillable deodorant just feels relevant to the time we’re living in. With the way the world is now, it’s so important to invest in sustainable brands doing positive things,” said Anthony. “I treat every decision I make as the biggest decision of my life, so being deliberate about working with brands that align with my personal values is really important to me.”
Dateline Imports is hiring
Dateline Imports is looking to fill two roles - Social Media Coordinator and Digital Marketing Assistant. For more information and details on how to apply, click below.
Weleda wins big at Free from Skincare Awards
Weleda Skin Food Body Butter has taken home top spot at this year's Free From Skincare Awards.
Winners were announced following week-long judging sessions held in June, among an expert panel of specialists.
A full breakdown of the winners can be found here.
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Samson & Charlie face oil reaches over 1350 pre-orders
Aussie eco-conscious skincare brand, Samson & Charlie has launched its latest product addition, after huge pre-order success.
The Famous 24K Glow Watermelon + Kiwi Facial Oil, highlighted by pieces of real gold, has been on pre-sale since mid-July, racking up 1356 pre-orders.
Famous is made with real, genuine 24k gold that’s manufactured in Melbourne, and the gold originates from the Perth Mint. The gold leaf holds the highest concentration of gold per part, which ensures once the mineral’s properties are absorbed into the skin, it produces the maximal anti-ageing benefits, including slowing collagen depletion, increasing elasticity and brightening the delicate skin of the face.
Famous 24K Glow Watermelon + Kiwi Facial Oil officially launched August 1, at the Life Instyle Expo in Melbourne.
Dr. Hauschka ingredient now ‘Fair for Life’ certified
The organic castor oil used in Dr Hauschka products has now also been certified as ‘Fair for Life’, a seal used to denote products from socially responsible, environmentally friendly and fair trade sources.
WALA, the producers of Dr. Hauschka skincare and makeup, has procured organic castor oil from the Castor Products Company since as far back as 2008. In its factory in the northern Indian region of Kutch, this company processes the castor beans grown by local farmers. The high-grade, cold-pressed oil was not available in organic quality on the European market for a long time. With the help of its Indian partner, WALA was able to close this gap in the market.
In addition to its ecological outlook, WALA and Dr. Hauschka embrace social responsibility. As well as helping to ensure a sustainable livelihood for its cultivation partners, it aims to contribute to improving infrastructures for education, water supply and healthcare.