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Drunk Elephant to Launch in China
Cult skincare brand, Drunk Elephant, which is said to be in talks with strategic buyers to do a deal, is set to launch into the Chinese market.
The brand will launch in Hong Kong at Sephora and with a two-day pop-up shop, and in mainland China via cross-border commerce with Tmall.
Drunk Elephant CEO, Tim Warner, declined to comment on how close Drunk Elephant is to an acquisition announcement, but noted that launching in China, given the market’s strength overall and proclivity to skincare specifically, is a strategic priority.
Warner said sales in Hong Kong and China are expected to comprise about 10 per cent of Drunk Elephant’s global business, which currently includes the U.S., U.K., Singapore and Australia.
Dermalogica is looking for a Brand Manager
Dermalogica is looking for a Brand Manager in its Salon Channel. For more information and details on how to apply, click below.
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L’Oréal Professionnel teams up with Australian jewellery, Cerrone for giveaway
L’Oréal Professionnel has collaborated with iconic Australian jewellery atelier, Cerrone, to offer the ultimate experience in diamonds by using Smartbond, L’Oréal Professionnel’s bond strengthening system.
The prize includes a trip for two to Sydney, champagne lunch at an iconic Sydney restaurant, a private tour of the Cerrone diamond workshop, as well as $20,000 worth of diamonds.
The campaign launches in participating salons on August 1 and will run until October 31.
Avon teams up with Sali Hughes on new podcast
Avon has teamed up with writer, editor and broadcaster, Sali Hughes, to launch a new series of podcasts.
The Beauty Podcast will explore the industry’s latest trends and innovations, alongside accompanying interviews with make-up artist Hannah Martin, clean beauty connoisseur Sam Farmer and skin care expert, blogger and YouTuber Caroline Hirons.
“I’m delighted to be hosting a podcast supported by Avon,” said Hughes. “We were aligned from the start on wanting to make an intelligent, honest and credible beauty podcast.”
Tune in from August 14 and every Wednesday thereafter.
Ella Baché celebrates 65 years with David Jones
Ella Baché is excited to announce the brand is opening a flagship concession on the new beauty floor of David Jones Elizabeth Street this week. The opening also marks an important milestone for the brand, celebrating 65 years of Ella Baché at David Jones.
The luxury installation was designed by Sydney based designers, Morris & Co, and showcases high end premium finishes, with the use of grey polished natural stone and midnight blue plastered paint.
The design incorporates the functional aspects of the beauty journey skin diagnosis, treatments and products and presents them in a premium custom designed display.
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M.A.C announces latest collection
M.A.C has announced its latest collection, Love Me Lipstick, with 24 shades designed to express the love and respect you have for yourself.
“Love Me lips are the colours we have lust for – its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed," said New York-based M.A.C director of senior artists, Chantel Miller.
The launch of Love Me Lipstick is supported by six powerfully expressive individuals who embody the self-empowerment, joy and zest for life that M.A.C aims to celebrate with this collection.
The ambassadors include, Amber Wagner - @jstlbby (2.1 million followers); Harper Watters - @theharperwatters (156K followers); Maxine Ashley - @maxineashley (52K followers); Rina Sawayama - @rinasonline (110K followers); Frances O'Sullivan - @beautyspock (344K followers); and Halima - @halima (923K followers).
The Love Me Lipstick collection is available July 30 at M.A.C stores and maccosmetics.com.au, and August 5 in David Jones and Myer.
Tailor Maid Communications partners with In Essence
Tailor Maid Communications is excited to announce it is working with In Essence, an aromatherapy brand that offers 100 per cent pure essential oils to promote physical and emotional health and wellbeing.
For enquiries or collaborations, please get in touch with Zana at zana@tailormaid.com.au.
Celebrate National Lipstick Day with The Body Shop
Monday July 29 is National Lipstick Day, and The Body Shop is celebrating by giving away one of three Colour Crush Lipsticks in popular shades Rio Fuchsia, Sienna Rose and New Orleans Scarlet.
This offer is available to Love Your Body™ Club Members, and once signed up shoppers can collect their free lipstick in-store, no purchase needed, or redeem with any purchase online.
Limit one per member, strickly while stock lasts.
M.A.C announces National Lipstick Day special promotion
M.A.C has announced it is celebrating National Lipstick Day, over four days this year. Shoppers will receive a free, full-sized lipstick with any purchase, from July 26 to July 29.
Three shades will be available including, M.A.C Red (bluish red), Cherish (soft peachy beige) and Lovelorn (blue pink).
Available at M.A.C stores, Myer, Myer.com.au, David Jones, DavidJones.com, Princess Polly, Adore Beauty and MACCosmetics.com.au. Stock is limited.
Weleda voted most sustainable cosmetics brand in Germany
Weleda has been chosen as the most sustainable cosmetics brand by consumers in Germany, as part of the cosmetics 2019 sustainability study compiled by Facit Research.
The study examined the environmental credibility and authenticity of German cosmetics brands, and involved surveying around 2,300 female cosmetics users and 35 brands.
One of the study’s key findings is that there is increasing demand for sustainable cosmetics. This encompasses sustainable care products that have been properly produced, forgoing unnecessary packaging, using certified and natural ingredients, as well as vegan products.