Consumer interest in hair care, specifically styling, is gaining traction, according to new data from Trendalytics.
As searches for styling products grow based on weekly searches compaired to last year, Trendalytics content marketing manager, Kristin Breakell said the spike is linked to the pandemic.
"During the pandemic, we saw a huge boom in hair care, because everyone was at home," said Breakell. "Now, we’re seeing more of a split with hairstyles.
"It mirrors the pandemic in a way, everyone is going out again and being social again. There’s increased interest in hairstyling and haircuts, especially with the summer months coming," she said.
Styling trends are also growing thanks to social media.
"People are wanting to go out and are more interested in dressing up, that’s definitely a driving factor," Breakell added. "But now, people are asking how they should do their hair, and that’s when they go to social media. Instagram is driving forward some of those styles, too."
Below, we share the top searched hair trends, ranked by average weekly searches, via Trendalytics.
Hair care –112,000 average weekly searches, +7 percent to last year.
BD recommends: 12Reasons, Goldwell Dualsenses, Scott Cornwall, Toppik and Viviscal.
Blow dryer – 46,000 average weekly searches, +6 percent to last year.
BD recommends: Silver Bullet Evolution Professional Hair Dryer, iQ Perfetto Hair Dryer Rose Gold and BaBylissPRO Portofino Nano Titanium Hair Dryer.
Hair diffuser – 25,000 average weekly searches, +10 percent to last year.
BD recommends: ghd professional hair dryer diffuser, Parlux 3500 SuperCompact Diffuser and VS Sassoon Super Power 2400 Dryer with diffuser.
Hair mousse – 22,000 average weekly searches, +12 percent to last year.
BD recommends: JUSTICE Professional Silver Styling Mousse, Sebastian Professional Mousse Forte, Wella Professionals EIMI Shape Control Styling Mousse and Goldwell Kerasilk Bodifying Volume Mousse.
Tape hair extensions – 20,000 average weekly searches, +29 percent to last year.
Hair oiling – 18,000 average weekly searches, +2 percent to last year.
BD recommends: Davroe CURLiCUE Hydrating Hair Oil, Daily Naturals Argan Oil Treatment, Essano Argan Oil Hair Recovery Serum, Herbal Essences bio:renew Pure Coconut & Aloe Hair Oil Blend and Theorie Marula Oil Smoothing Hair Serum.
Slicked-back hair – 15,000 average weekly searches, +14 percent to last year.
BD recommends: Andalou Sunflower & Citrus Brilliant Shine Hair Styling Gel, Garnier Fructis Style Survivor Gel, Goldwell Stylesign Hardliner and John Frieda Frizz-Ease® Clearly Defined® Gel.
Hair wrap – 14,000 average weekly searches, +12 percent to last year.
Kid's shampoo – 12,000 average weekly searches, +7 percent to last year.
BD recommends: Swisspers® Baby Gentle Shampoo, sebamed Children’s Shampoo, MOOV Head Lice Shampoo, Burt’s Bees® Baby Shampoo and QV Baby 2 in 1 Shampoo & Conditioner.
Bob With Bangs – 9,000 average weekly searches, +5 percent to last year.
