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Cult-favourite brand raises US$15m
Beauty companies named in Best Work...
Vice Media in talks to acquire Refi...
Lack of customer loyalty impacts Ky...
2019 Unilever sales strengthened by...
Actress launches Gen Z beauty line
The next pop star entering the beau...
StriVectin welcomes iconic supermod...
Victoria Beckham teases beauty laun...
Lady Gaga announces first beauty br...
Tumblr has just been sold for an es
Clinique announces shoppable websit
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Fri 16 Nov 2018
How to get around BEAUTYDIRECTORY
A guide to help you navigate your way around the minefield of different sections and intricacies found on the site.
Fri 19 Oct 2018
Spotting a fake beauty review
Definitive ways to tell if a beauty review you're reading is the real deal.
Mon 10 Sep 2018
Every Instagram account to follow for Fashion Week beauty content
Because going backstage is closer than the front row.
Wed 29 Aug 2018
An expert explains how to become certified organic
Australian Organic’s general manager Sue Willis explains how to get the Bud logo.
Wed 22 Aug 2018
What's new in health at Priceline?
Priceline's health buyer talks this year's top trends and what she looks for when bringing on new brands.
Wed 15 Aug 2018
Priceline’s senior skincare buyer on what she looks for in a brand
BD chatted with Priceline Pharmacy’s senior skincare buyer on what she looks for when curating its skincare options and how you can get her attention.
Thu 5 Jul 2018
Content creators explain how to beat YouTube’s algorithm
Video creators have begun responding to Youtube’s watch-time-minded algorithm by extending their videos in order to increase watch time and feature more ads per video.
Wed 4 Jul 2018
The new industry standard for measuring digital audiences
Replacing Roy Morgan and Google Analytics, Nielsen DCR (Digital Content Ratings) is now the industry standard metric for digital audiences.
Wed 4 Jul 2018
Media reveal: What makes a great account manager
BD interviewed a range of influencers, media and bloggers to get their point of view on what makes a great (and not-so-great) account manager.
Tue 3 Jul 2018
Your image rights on Instagram, a refresher
Stateside influencers have launched a multi-million dollar lawsuit over image use; so we’re breaking down everything you need to know about Instagram copyright and who really owns your pictures.
Thu 14 Jun 2018
The ROI you should expect from infuencers
A new report has uncovered the exact ROI (Return On Investment) brands receive on average from influencer collaborations.
Wed 9 May 2018
This year’s budget includes a ‘fame tax’ on influencers
The new rules on image rights has been dubbed a ‘fame tax’.
Fri 4 May 2018
Bloggers tell: how to choose the right representation
What to look for when seeking a talent agency in the digital space.
Mon 12 Mar 2018
The power of micro-influencers
While everyone recognises the selling power of a top-tier influencer, many brands are now shifting towards those influencers with a smaller fan base to collaborate with.
Thu 1 Mar 2018
CPCA release cosmetic procedure checklist
Assessing the risk vs reward of cosmetic procedures.
Wed 28 Feb 2018
8 influencer trends to watch in 2018
Global communications agency Sermo and social management firm Traackr have revealed the eight global influencer trends to watch out for this year.
Wed 31 Jan 2018
NZ's Internet habits revealed
As of 2017, 88 per cent of New Zealanders are online
Fri 17 Nov 2017
A lesson in what makes up our nail and eye cosmetics
Constant regulatory changes have caused cosmetic developers to adapt, these are the new ingredients to know.
Thu 16 Nov 2017
Spotlight on: travel skincare
The lowdown on how to keep your complexion clear while flying.
Thu 5 Oct 2017
Spotlight on: influencer hijacking
What it is and what to do if it happens.
Tue 19 Sep 2017
NZ Christmas shopping study conducted
Energi has undertaken the largest single study on Christmas Gift shopping in New Zealand - BD reveals the key findings.
Thu 25 May 2017
The dos and don’ts of holding beauty PR events
Delve into the minds’ of NZ’s top beauty media for tips on pulling off the perfect event.
Mon 1 May 2017
The dos and don’ts of working with online media
Top Australian beauty media talk best practice methods on everything from lead times to pitches.
Tue 18 Apr 2017
The definitive guide to creating a fail-proof press release
Top beauty media members reveal tips and tricks for putting together an impeccable press release.
Thu 23 Mar 2017
The ins and outs of face fillers
Most people associate fillers with tackling deep-set wrinkles, but thanks to new expert techniques, fillers can also help to lift and firm the face and jawline.
Mon 20 Feb 2017
Experts react to new influencer ad guidelines
There have been mixed reactions to the new AANA protocols.
Wed 1 Feb 2017
New advertising rules for influencers announced
The new guidelines outline recommendations for highlighting specific content but are not entirely straightforward.
Mon 9 Jan 2017
Best practice: How to contact media
Australian beauty media reveal their top tips when it comes to contacting best practices.
Mon 26 Dec 2016
How to nail sponsored videos
Everything you need to know about the creation of sponsored videos.
Mon 7 Nov 2016
5 simple tricks for understanding Google Analytics
A user-friendly guide to help you navigate your way around Google Analytics.
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