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The influencers who drove AFW's multi-million PR value

Let's dive into the top influencers who drove Australian Fashion Week's incredible results.

BEAUTYDIRECTORY media insights – May 2024

What the media have been searching for on BD.

Australian Fashion Week 2024 key stats report

Let's take a look at the reach, engagement and value the coverage received.

Top hair trends from Australian Fashion Week 2024

Chris Hunter, Shark Beauty hair director, the official hair tool partner of Australian Fashion Week shared his top trends.

Each country's favourite beauty brand revealed

Looking at the most searched beauty brands worldwide, Cosmetify reported that there were some interesting trends in 2023.

The beauty brands on the rise

The latest Cosmetify Index report is here, let's have a look at what brands are on the rise for 2024.

The hottest beauty brands ranked

The data is based on social following, engagement, and number of Google searches.

TikTok search reveals hair trends for 2024

Take a look at the top five hair trends to keep on your radar.

TikTok-driven beauty trends to know in 2024

Trendalytics has broken down the top beauty trends they expect to grow within retail and traditional media this year.

10 social media trends you need to know in 2024

Here's what will shape your social media strategy this year.

BEAUTYDIRECTORY's 2024 beauty trend predictions

Out with the old and in with the new

BD's media insights report 2023

We're taking a look back at the year's top news, events and keywords.

Top product searches of the year revealed

What beauty products topped the Google charts in 2023?

Google’s top beauty trends of 2023

The annual ‘Year in Search’ report is here.

Nail the perfect holiday manicure this season

We've rounded up the perfect polishes for this festive season.

The truth behind Maybelline's viral marketing campaign

Not everything is as it seems.

The Barbie-themed collections we can't get enough of

One step closer to becoming a Barbie girl.

Your guide to recreating Mary Phillips' viral makeup look at home

The technique is taking TikTok by storm.

The makeup trends set to dominate spring 2022

The best way to farewell winter is with a spring beauty overhaul.

The emerging and declining beauty trends you need to know

Trendalytics has identified beauty trends that are exhibiting four distinct behaviours.

Runway trend report: David Jones Wonderworld Spring/Summer

Inside the hair looks for the David Jones Wonderworld Spring/Summer 2022 Collection.

The biggest skincare trends of 2022 revealed

Retinol has a new contender hot on its heels.

Award winning hairdressers share their trend predictions

The awards were judged by a phenomenal group of esteemed international and local experts.

The biggest beauty trends of 2022 so far

A study has been conducted by analysing TikTok views, Instagram hashtags and Google searches.

What's trending in hair searches

Consumer interest in styling is gaining traction, according to new data.

Scents of the season: Transeasonal fragrance trends

BD chats to six experts about fragrance layering, ideal autumn scents to shop for, and the trends we can look forward to for the rest of 2022.

The five body care trends to watch this year

From wellness to sun protection, BD explores how people are taking better care of their bodies in 2022.

Expert predicts: Brow and hair removal trends for 2022

We shine a spotlight on brow and hair removal trends with the help of a seasoned expert.


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