Latest NewsTrends

May 2025: What the media were searching for

Each month sees new trends arise for searched keywords and most read articles, and May was no different.

Most popular beauty brands for Q1 named

Each quarter, Cosmetify analyses the top beauty brands by tracking their social following, engagement and number of Google searches.

AFW 2025 backstage report: Carla Zampatti

Get the look from the Australian Fashion Week Carla Zampatti x Shark Beauty show.

April 2025: What the media were searching for

Each month sees new trends arise for searched keywords, and April was no different.

March 2025: What the media were searching for

Each month sees new trends arise for searched keywords, and March was no different.

The top 10 most-followed TikTok creators in 2025

These creators play a significant role in TikTok’s popularity.

Gen Z beauty trends: The generation shaking up the industry

They aren’t just following trends, they are redefining them.

February 2025: What the media were searching for

Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.

Best budget-friendly beauty buys revealed

Check out these affordable must-haves for every routine.

Beauty and wellness forecast for 2025

These categories are showing massive growth on last year.

January 2025: What the media were searching for

To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for January.

December 2024: What the media were searching for

To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for December.

The most tagged PR agencies on Instagram stories

Our friends at MVO tracked over 4,400 Australian influencers’ Instagram stories for its clients in 2024.

November 2024: What the media were searching for

To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for November.

Trends report: Industry experts share predictions for 2025

Key winners of the Australian Hair Industry Awards 2024 and Australian Beauty Industry Awards 2024 share their trend predictions for 2025.

Top 5 body care trends revealed

In a post-Covid world, the body care category has seen a surge in consumer interest, with self-care made a priority.

The return of the sheet mask

Sheet masks are re-emerging the skincare world, with searches up on last year.

All eyes on coloured mascara

The latest emerging makeup trend.

The influencers who drove AFW's multi-million PR value

Let's dive into the top influencers who drove Australian Fashion Week's incredible results.

BEAUTYDIRECTORY media insights – May 2024

What the media have been searching for on BD.

Australian Fashion Week 2024 key stats report

Let's take a look at the reach, engagement and value the coverage received.

Top hair trends from Australian Fashion Week 2024

Chris Hunter, Shark Beauty hair director, the official hair tool partner of Australian Fashion Week shared his top trends.

Each country's favourite beauty brand revealed

Looking at the most searched beauty brands worldwide, Cosmetify reported that there were some interesting trends in 2023.

The beauty brands on the rise

The latest Cosmetify Index report is here, let's have a look at what brands are on the rise for 2024.

The hottest beauty brands ranked

The data is based on social following, engagement, and number of Google searches.

TikTok search reveals hair trends for 2024

Take a look at the top five hair trends to keep on your radar.

TikTok-driven beauty trends to know in 2024

Trendalytics has broken down the top beauty trends they expect to grow within retail and traditional media this year.

10 social media trends you need to know in 2024

Here's what will shape your social media strategy this year.

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