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Emma Lewisham launches highly anticipated new product
Bottle by bottle, Emma Lewisham embodies a new way of thinking, proving that scientifically backed and 100% natural skincare can co-exist, while setting a new benchmark in circular-designed, climate positive and transparent beauty.
Emma Lewisham proudly adds to its iconic Skin Reset range with its highly anticipated new Eye Créme. Following two years of research and development, and a growing (5,000+) global waitlist, the Skin Reset Eye Créme is now available for purchase.
"A scientifically backed, 100% natural Eye Créme has undoubtedly been the most requested product from our customers," shares founder, Emma Lewisham.
"Whilst we’ve wanted to add this product to our range for some time, we’re committed to taking the time needed to ensure each new Emma Lewisham product is category defining, and delivers on our natural and scientifically backed ethos."
You can find more here.
Natio welcomes new marketing communications executive
Natio is pleased to welcome Lucy Johnson to the team as marketing communications executive.
As a passionate beauty and skincare enthusiast Lucy will be providing fulltime support to the brand across public relations and communications.
Her past PR experience spans global fashion and jewellery clients.
For any PR enquiries, please don’t hesitate to contact her at: lucy@natio.com.au.
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Events call-out
With press events back in full swing, don't forget BEAUTYDIRECTORY can add details of your beauty events to our calendar on site.
If you have an event coming up, please send details through to Aja: aja.walter@aremedia.com.au.
Sunday Riley reigns supreme at the Met Gala
Phoebe Dynevor, British actress and official brand ambassador for Sunday Riley, as well as Jasmine Tookes, former Victoria Secret model, recently shared their mutual love for Sunday Riley’s Good Genes All-In-One Lactic Acid Treatment on their social media prior to the year’s biggest night in fashion, the Met Gala in New York.
Speaking about the reason she loves Sunday Riley’s hero product, Phoebe Dynevor said: “Good Genes gives my skin an unmistakable glow and makes me feel confident. Good Genes is my go-to skincare product and leaves my skin glowing, clear and smooth in minutes.”
Makeup artist, Leah Darcy, who counts Kourtney Kardashian, Hailey Bieber, Josephine Skriver and Irina Shayk as her clients, is another avid fan of the brand, sharing her favourite Sunday Riley products to use on clients ahead of the Met Gala.
As the one responsible for Jasmine Tookes unmistakable Met Gala Glow, Leah Darcy starts with Pink Drink Firming Resurfacing Essence then Sunday Riley’s Good Genes All-In-One Lactic Acid Treatment. Followed by Sunday Riley’s newest launch – CEO Afterglow Brightening Vitamin C Cream. Finally, a touch of Auto Correct Brightening & Depuffing Eye Contour Cream.
Goldwell partners with Bianca Spender for AAFW22
Leading hair care brand, Goldwell, is thrilled to announce it has partnered with Bianca Spender for Afterpay Australian Fashion Week 2022 as its exclusive hair partner.
The Bianca Spender show will be the opening show of the week, held on Monday May 9th at 9.00am at Carriageworks.
Willomina Woollahra co-owner, Chris Hunter, will be leading the Hair Team for Goldwell.
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Clarins launches limited-edition product to support nature
Clarins is thrilled to share its limited-edition Hand and Nail Treatment Cream.
This widely loved product will be arriving in a limited-edition collector’s version to contribute to Clarins’ ongoing commitment of supporting the environment. For every cream sold, a portion of the profits will be donated towards aiding mangrove reforestation projects in southern Thailand.
With eco-friendly, recyclable packaging and beautiful artwork wrapping around the bottle, it’s the perfect addition to any beauty aficionado’s collection.
The product will be available from May 22 at clarins.com.au and Myer; and from May 30 at David Jones and selected pharmacies.
Jurlique pledges proceeds to environmental causes
This May, Jurlique will be launching an Exclusive Edition Activating Water Essence+ in partnership with 1% for the Planet, a global organisation that exists to ensure our planet and future generations thrive. With this partnership Jurlique will donate 1% of the proceeds of the Exclusive Edition Activating Water Essence+ to WWF-Australia’s Regenerate Australia program, creating positive change.
As Jurlique products are reliant on a healthy environment, they are always committed to sustainable practices and nourishing the earth. For 35 years Jurlique has been growing and harvesting its own botanicals using Biodynamic farming practices, avoiding the use of synthetic pesticides, herbicides and fertilisers. At the Jurlique farm, the brand has installed a complete solar power production system, so it can use clean energy as much as possible.
Jurlique's commitment to sustainability is as strong as it was on day one, and this commitment only continues to grow with its pledge to 1% for the Planet.
LUSH celebrates World Bath Bomb Day
On Wednesday, April 27, LUSH is celebrating World Bath Bomb Day by giving away 100,000 bath bombs.
You can head to your nearest LUSH shop and pick up a bath bomb to take home while stocks last. LUSH staff will help you navigate their selection of bath bombs available in-store to find the one most suitable for your 'me-moment' this World Bath Bomb Day.
World Bath Bomb Day is the begining of a series of activities to celebrate taking a LUSH bath, and to promote the importance of switching off, taking a deep breath, and letting your bathroom transport you to another place.
Introducing the newest Aussie skincare brand
Say hello to etchðos, a new range of natural^, ethical and sustainable skincare from family-owned Australian business, Ego Pharmaceuticals.
Containing 94 per cent naturally derived ingredients^, all etchðos washes, lotions and refills are made in Melbourne, Australia with 50 per cent recycled milk bottle plastic.
Launching with the Hydrating Body Wash and Nourishing Body Lotion, the etchðos range is formulated in line with Ego’s ethos of science and quality, whilst minimising the mark we inevitably etch into the planet.
To achieve this, etchðos partnered with Pact Group, one of the biggest packaging manufacturers in Australia, and worked together to design the packaging, helping divert around 200,000 used milk bottles from landfill*.
etchðos are also the first in Australia to have a label made from ForestFilm, a material made from paper manufacturing waste.
Available in two fragrance options, fresh and bright ‘Summer Citrus’ and floral ‘Botanical Bloom’, etchðos can be found in pharmacies and online via www.etchandethos.com.
You can also find the etchðos range and download hi-res images, here.
^etchðos products contain 94% naturally derived ingredients, as per ISO16128.
*Calculated estimate for a 12 month period.
Summer Fridays names new PR agency
Portobello PR is excited to announce it has added Summer Fridays to its beauty portfolio.
Founded in California by Marianna Hewitt and Lauren Ireland, Summer Fridays exists to create moments of effortless beauty in modern lives – combining good-for-you ingredients with beautiful packaging to take your beauty regimen on a radiant journey.
Summer Fridays is a collection of beautifully nurturing daily essentials designed to remind you to take time for yourself, like a group of friends you trust. Summer Fridays brings you easy, intuitive self-care moments you can look forward to like a daily mini staycation.
Most famous for their award-winning Jet Lag Mask or Lip Butter Balm that you have likely seen all over Instagram, Summer Fridays is available to shop at MECCA in Australia.
All Summer Fridays products are made with clean ingredients and their packaging is as sustainable as it can be without compromising on quality.
For more information, contact Sydelle Morrison: sydelle@portobellopr.com.au.