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Team changes at Natio
After three years with the business, public relations manager, Genevieve Lehunt-Alderman is finishing up with Natio.
Her last day is Friday June 25, 2021.
The new contact for all PR related enquiries will be Diana Zuban, who will be working Mondays, Wednesdays and Thursdays. You can contact her at: diana@natio.com.au.
Additionally, the pr@natio.com.au email address will be monitored by the Natio marketing team daily.
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Melrose Health announces exciting new distribution partnership
Proudly Australian-owned and operated for over 40 years, Melrose Health has announced an exciting new distribution partnership with retail giant, Coles.
The brand’s launch into Coles will begin rolling out from June 2021, and will place a suite of Melrose Health’s best-selling superfood SKUs in more than 800 stores across Australia.
"We are thrilled to see our product range accessible to more Australian’s, nationwide. Melrose exists to naturally improve the health of our consumers through high quality formulas and ingredients, and being accessible is a large part of that mission," said Melrose Health head of marketing and sales, Belinda Groves.
"The challenges that modern life places on all of us can make it near impossible to eat the perfect diet every day, in fact 93% of Australian’s don’t eat the recommended amount of fruit and vegetables daily. Our Super Blends boost the nutrients you need, to help you feel better and perform at your best."
The expansion sees Melrose Health bring a number of highly coveted products from the brand into the hands of more Australians, giving them the tools to embrace health and wellness every day.
Squeezed, snap dried, and blended within Australia, the farmers, sourcers and team at Melrose Health are committed to ensuring every spoonful is bursting with rich and vibrant ingredients, beneficial vitamins, minerals, and nutrients for healthier, happier people.
You can find out more about Melrose Health, here.
Australia's number one skincare regimen brand revealed
Rodan + Fields is excited to announce that Euromonitor International has recognised it as the number one skincare regimen brand in Australia in 2020, despite only being available in the country for less than four years.
Euromonitor International is the world’s leading independent provider of strategic market research. It provides data and analysis on thousands of products and services around the world and is widely used by corporations as an unbiased source for historical trends and forecasts for many industries, including beauty and skincare.
Some other exciting stats around the world include:
North America
- Rodan + Fields is the #1 Premium Skincare brand in North America in 2020.
- Rodan + Fields is the #1 Premium Anti-Aging brand in North America in 2020.
- Rodan + Fields is the #1 Premium Acne brand in North America in 2020.
USA
- Rodan + Fields is the #1 Premium Skincare brand in the U.S. in 2020.
- Rodan + Fields is #1 Premium Skincare brand in the U.S. in 2016, 2017, 2018, 2019, and 2020.
- Rodan + Fields is #1 Premium Skincare brand in the U.S. in 2016 – 2020, 5 consecutive years.
- Rodan + Fields is the #1 Premium Skincare Regimen in the U.S. in 2020.
- Rodan + Fields is the #1 Premium Anti-Aging brand in the U.S. in 2020.
- Rodan + Fields is the #1 Premium Acne brand in the U.S. in 2020.
- Rodan + Fields Lash Boost is the #1 Lash Serum in the U.S. in 2020.
To find out more stats and to view source information, click here.
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Herbal Essences gives its bottles a glow-up
Herbal Essences has given its bottles a glow-up, with each bottle now displaying a description list of the ingredients.
Herbal Essences bio:renew range is developed using natural ingredients, including its signature argan oil. This liquid gold ingredient is originally sourced from Morocco, where women have used it for centuries as part of their beauty rituals.
The oil is revered for its natural content in vitamins and rich antioxidants, leaving your hair nourished and hydrated - perfect for the winter months.
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How tbh Skincare is achieving a carbon positive footprint
More than ever before, consumers are not only interested in a brand’s product – they’re interested in a brand’s processes, and this rings true to the beauty industry.
Sustainability has adopted a primary focus for both new brands and old brands alike and one such brand making positive headway is revolutionary acne brand, tbh Skincare – forming a carbon positive footprint since joining Impact International’s Sustainable Forest Program.
tbh Skincare’s carbon positive footprint is the initiative of Impact International, a leading manufacturer of squeeze tubes, to offset its carbon emissions of the tubes it manufacturers through its own infrastructure, i.e. its own forest – a world first.
By operating its own agroforestry Pinus radiata plantation of 20,000 trees while also having approximately 1,300 native trees, Impact International has been able to assist with wildlife protection and rehabilitation, as well as carbon offset initiatives for brands like tbh Skincare.
Further to Impact International’s Sustainable Forest Program, the company has a large solar farm so that it can generate its own energy. Additionally, its product tubes (including those that house a selection of tbh Skincare’s products in) are manufactured using sugar cane plastic, a renewable resource to help tackle Australia’s recycling crisis.
Mason Pearson X The Daily Edit
An exciting new collaboration between two stylish, elegant brands - Mason Pearson and TDE are offering you the chance to win 1 of 20 TDE Continental Wallets valued at $99.95 each when any Mason Pearson Hairbrush is purchased at David Jones*.
Simply use your David Jones Rewards account or membership barcode with your purchase during the promotional period to be eligible.
Available from 24th May to 20th June 2021, while stocks last.
T&C apply see website for more details, here.
Research reveals how a three-step skincare routine can reduce stress
According to research by beloved skincare brand, Rodan + Fields, a simple three-step skincare routine can reduce stress.
A study was published in the Journal of Investigative Dermatology and was carried out by a team of experts, including Rodan + Fields' brand founders, Katie Rodan MD and Kathy Fields MD, who studied 30-acne prone women, aged 18 to 45.
During eight weeks, the women adhered to a three-step skincare routine twice a day that included antioxidants, electrolytes, prebiotics and a sunscreen. Saliva samples, along with clinical grading and TEWL measurements, were taken at baseline and at week eight to measure results. Subjects also completed a questionnaire regarding their skin quality at the beginning and end of the eight weeks.
The results that stood out to the research team were that cortisol levels decreased from an average of 435 ng/dL at baseline to 73.3 ng/dL, which is a huge reduction in stress levels.
However, this wasn’t the only improvement the team observed. They also found the routine created a clinical improvement in a healthy glow, and 76% of the subjects felt more confident about posting a selfie at the end of the study, compared to 53% at the beginning. The women also noted their skin looked “less stressed and less reactive,” and revealed they felt more in control of how their skin looked.
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endota spa redesigns its iconic range
endota spa, which is known for its clean, sustainable beauty, is taking its nature-first commitment to the next level with a redesign of its iconic Organics range.
The formulas within this much-loved collection remain the same, with an update to include planet-friendly packaging, developed from recycled materials and renewable resources, while being created with the use of renewable energy.
They are created with the use of recycled resin from single-use plastics, sugarcane derived PE, recycled PE, cardboard from managed forests and fully recyclable glass. The vessels can also be recycled post-use and are all transported using recyclable fillers and shippers.
Bursting with organic botanical ingredients, the Organics range delivers when it comes to results you can see and feel. Products in the range have undergone significant clinical trials and are continually tweaked to ensure optimum results. The range is is COSMOS certified, with COSMOS being an independent not-for-profit that serves as a consumer guarantee and benchmark for organic and natural products.
“Our Organics range remains the heart and soul of endota’s product offering,” endota founder, Melanie Gleeson, said. “At endota we see clean beauty as a focus; not only on clean formulations, but clean packaging and the addition of our sustainably sourced product packaging is the next step in that commitment.
Each stage on the journey to creating our new packaging was carefully considered with the planet in mind, with a keen focus on keeping production local in order to reduce our carbon footprint.”
Swisse shares team and PR changes
Annabel Jenkins has joined the team at Swisse, stepping up as PR and partnerships manager.
Jenkins was previously at Noisy Beast PR, which is no longer looking after the wellness brand.
You can contact her at: annabel.jenkins@hh.global.
To download hi-res images of the Swisse range, visit the brand listing here.
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Olay celebrates massive milestone
This month, Australia’s leading skincare brand, Olay, is celebrating one billion jars of its iconic Regenerist Collection being sold worldwide.
The famous moisturisers enjoy a star-studded line up of Australian celebrities and influencers raving about how they have transformed their skin, with one red jar being sold every minute.
Backed by over 25 years of niacinamide research, Olay uses 99% pure grade niacinamide (vitamin B3), which has lesser impurities and is more efficacious, resulting in visible improvements in evening skin tone and reducing dark spots. Retaining this active grade of niacinamide at the deepest layer of the skin helps to reveal even, glowing skin after use.
Catering to every skin type, the cult favourite is loved by consumers as well as the likes of Anna Heinrich, Martha Kalifatidis, Maria Thattil, Jules Sebastian, Melissa Leong, Elle Ferguson, and esteemed makeup artists Michael Brown and Michael Finch.
You can find the Olay range and hi-res images here.