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Aveda launches next generation of permanent vegan hair colour
Aveda’s next generation of permanent hair colour has arrived with 96% naturally derived Full Spectrum Permanent™ Vegan Treatment Hair Color.
This professional hair colour features a new exclusive alkalizer technology, an expanded palette of customisable colour, a specially developed pure-fume™ aroma, and a new 100% recycled aluminium tube.
Following 3 years of scientific research, Aveda has developed a proprietary alkalizer technology that powers Full Spectrum Permanent™ Vegan Treatment Hair Color, taking hair colour to a new level of performance.
The new alkalizer:
- Enhances colour penetration for exceptional deposition
- Processes faster for 100% grey coverage in just 30 minutes
- Delivers radiant shine and longevity even on difficult-to-maintain reds
- Gives incredible results with precisely calibrated shades
- Creates infinite shades with an expanded range
For more information you can reach out to Fiona Titheridge at: ftitheridge@estee.com.au.
Glasshouse Fragrances partners with Tokyo Lamington
When Nicole Eckels, founder of Glasshouse Fragrances, was working on the launch of newest gourmand sensation from the Sugar Coated collection, “Best in Show”, she knew it needed to be delicious.
And the fragrance extraordinaire, whose candles are best known for their signature Triple Scented fragrances, knew exactly where to go: Tokyo Lamington.
“Gourmand fragrances are the most playful of all and who better to partner with than Tokyo Lamington who also create such such imaginative and playful delights,” said the founder. "We are always thinking about ways we can bring our fans joy and and delight and this collaboration is perfect.”
The limited-edition Glasshouse x Tokyo Lamington Bundle features the new Best In Show 380g candle and two delicious lamingtons.
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Glow Lab welcomes new senior brand manager
Paige Mortleman is now the senior brand manager at Glow Lab.
"Seeing what is in store for Glow Lab over the next few years is incredibly exciting and motivating," Mortleman shared with BD.
"I am proud to work on a brand that is NZ made, cruelty free and features real-life Glow Lab customers across everything we do, our Glow Getters. It is these incredible points of difference I hope to drive more awareness of for Glow Lab, plus much much more!"
You can contact her at: paige.mortleman@earthwise.co.nz.
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esmi Skin Minerals announces exciting expansion
Keeping up a strong skincare routine is so important, but what about treating your skin from within? esmi Skin Minerals has announced its their latest innovation in the SkinTrients capsule range – ingredients that you can see.
Designed to treat and target specific skin concerns, SkinTrients are the first of their kind. Containing specially selected minerals, antioxidants, plants, herbs, homeopathic ingredients and vitamins, they will elevate your skin health to the next level – and even better, the product is all made in Australia!
The SkinTrients range includes:
- Dry Skin Saver
- Defence Antioxidant
- Skin Rebuild
- Hydration Saver
- Restoring Green
- Inner Detox
- Probiotic Fighter
Found in each SkinTrients are pro, post and prebiotic super blends and will help optimise immunity while leaving out the nasties like artificial colours, sweeteners, sulfates, nuts, dairy/lactose, soy and gluten.
SkinTrients are available now at Sephora and from February 1, 2022 at www.esmi.com.au for $65.00 each.
For more informaiton, you can contact Karlene Galiluyo at TMC: karlene@tmcpr.com.au.
Cult Italian beauty brand launches in Australia
Cult Italian beauty brand, Espressoh is officially on Aussie soil – hitting selves in Sephora Australia on January 25, 2022.
The brand was founded in 2018 by industry veteran Chiara with the ultimate goal to bring high quality, inclusive, transparent and non-toxic beauty essentials to market and to the makeup bags of Italy and beyond.
The Italian brand prides itself on “high-performance back-to-basics” makeup with a bold Italian flair, quite like the idea of an espresso shot. Crafted in Italy, its coffee-infused lipsticks, mascaras, and concealers all contain a dose of caffeine as well, which helps for brighter, smoother skin.
Its major sellout product in a line of bestsellers is the GLASSY blush – a transparent bush formula that reacts with the pH of your skin to transform into a dewy, sunkissed tint.
For more information, reach out to Alice Carrett: alice@hatrikhouse.com.
tbh Skincare teams up with influencers for mental health
tbh Skincare has been promoting bare and beautiful faces via Instagram throughout the month of January, plus the brand is donating 10% of all revenue to Reach out Australia to normalise beauty standards and support the mental health of all young Australians.
In addition, tbh Skincare has recorded a new series of its podcast called 'After 20' for a way to help customers navigate challenges that their early '20s can bring.
The team speak with influencer Madeleine Edwards on Skin Positive, Keira Maguire on perfectionism and social media, plus other experts on mental health, career and more.
Goldwell announces its 2022 Color of the Year
Working in conjunction with some of the world’s foremost colour experts, Goldwell is proud to introduce the 2022 Color of the Year: BUBBLEGUM.
The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonate with a diverse audience.
“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” said Jane Boddy, Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a colour that is versatile but measured.”
John Moroney, Global Creative Director Goldwell added: “This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas. Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.”
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Synergie Skin appoints new role
Synergie Skin is pleased to welcome Rebekah Glazebrook as its new PR & Influencer Executive. Rebekah was previously the brand's Marketing & Social Media Assistant.
Moving forward, Rebekah will be the best contact for anything Synergie Skin PR related.
You can contact her at - rebekah@synergieskin.com.
Kao Group receives Triple A rating from CDP
Leading international nonprofit organization, CDP, has included Kao Corporation in its prestigious 'A List' across three categories for the second year in a row. Kao, the manufacturer of Goldwell, Oribe, KMS and Varis products, received the highest triple-A score for its sustainability initiatives involving climate change, forests, and water security.
Selection onto the list was determined by a global survey of businesses and an evaluation of their activities. 12,000 firms were evaluated for the 'A List', with only 14 selected for inclusion across the three categories.
Kao has now been included in the Climate Change 'A List' for the third time, the Forests 'A List' for the second time, and the Water Security 'A List' for the fifth time.
An example of Kao Salons sustainability initiatives includes the recently launched Light Dimensions Silklift, which comes in pouch packages that use 80% less plastic than the previous design and are 97% recyclable.
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JUSTICE Professional wins highly-regarded award
JUSTICE Professional is excited to announce that its Cool Mint Shampoo and Conditioner have won the Best in Care prize at the inaugural 2021 Australian Modern Barber Awards.
There were 14 categories on the night, and judges included an independent cohort of media, PR and business figures, as well as national and international barbering representatives.
JUSTICE Professional CEO, Amber Manning, is proud of the brand’s barbering industry recognition.
“The men’s haircare market has exploded in popularity as barbers have become trendy, and more Australian men are now looking for ways to maintain their hairstyles at home,” she said. "For years we’ve known that JUSTICE Professional Cool Mint Shampoo and Conditioner was a winning combination for men’s hair, and it’s great to have that formally recognised at the AMBAs."