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Portobello PR welcomes new brand
Portobello PR is thrilled to announce it has commenced a project with hair styling brand, VS Sassoon.
Portobello will be supporting across all media relations during this project period with a strong focus on supporting new launches, beauty product placement and business media opportunities.
You can find the VS Sassoon range, here and VS Sassoon For Men range, here.
For further information, you can reach out to Sydelle Morrison at: sydelle@portobellopr.com.au.
Matrix collaborates with @stylebydeni to push beauty boundaries
Following from the boundless success of last year’s collaboration, Matrix continues to push the boundaries of what beauty stands for and how inclusive it can be – encompassing all facets of the brand’s core positioning, All Hair Types, All Humans.
And so, Matrix Australia is proud to launch its annual award-winning Art of Gifting campaign in collaboration with stylist, podcaster and LGBTQIA+ activist, Deni Todorovic @stylebydeni
This year’s campaign includes positive affirmations, hand-written by Deni across select ranges of matrix haircare, scribed with the intention to add a little bit of positivity into each day. There are three beautiful packs to choose from, featuring matrix hero products, and are sure to make your loved one’s day a little brighter.
For those who may not be familiar with Deni, they identify as gender non-binary and is a vocal activist for queer and human rights, pushing the envelope around topics of gender, sexuality, politics, race and equality. They continue to advocate for positivity, inclusivity and representation, all while looking incredibly fashion forward.
In support of this partnership, Matrix are also donating $10,000 to a community organization selected by Deni – Wear it Purple.
Klorane announces major partnership
Klorane is thrilled to announce its major partnership with Rainforest Rescue to help grow 50,000 trees in the Daintree Rainforest.
In an effort to sustain Australia’s incredible biodiversity for future generations, Klorane has partnered with Rainforest Rescue, a non-for-profit organisation with objectives to protect and restore rainforests. Global warming is a growing, serious issue and one way to mitigate the damage and make a real difference is to plant trees - lots of trees.
With this partnership, Klorane helps contribute towards all the steps that go into propagating and growing 50,000 of the 75,000 seedlings that will be grown by the end of 2022. Klorane will be helping to double up the tree output across the nurseries with this investment, resulting in the largest nursery the Daintree has ever seen.
Laurent-Emmanuel Saffré, Head of Oceania Region and CEO of Pierre Fabre Australia said, “At Klorane we are pharmacists, we are botanists, and we are committed to the planet. And we have been doing this for over 50 years. 2022 marks an important year as we are going one step further in our environmental actions by supporting Rainforest Rescue in growing 50,000 trees in the Daintree. It is our mission to support crucial plant rescue and protection programs, as well as inspiring a love of plant science in generations to come.”
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Swisspers® Baby is here
Introducing the new Swisspers® Baby range, offering a collection of gentle and safe baby care products enriched with natural cotton milk.
The range is perfect for sensitive skin, with three hypoallergenic, vegan and dermatologically tested formulas to ensure your baby's skin stays as soft and healthy as the day they were born.
Hidden inside the delicate fluff of the cotton boll - proudly sourced from Australian cotton farms - are natural oils and extracts that are transformed into a nourishing cotton milk emulsion. This real goodness of cotton milk is infused along with organic aloe vera and vitamin E to create the new Swisspers® Baby range.
The range includes:
Hair & Body Wash - 500ml (RRP $17.95)
Gentle Shampoo - 500ml (RRP $17.95)
Soothing Moisturiser - 500ml (RRP $17.95)
Swisspers® Baby is available at Chemist Warehouse. You can find product information and download hi-res images, here.
Ultraceuticals appoints new PR agency
One of Australia’s leading full-service luxury agencies, MAXMEDIALAB, is excited to announce a new partnership with Ultraceuticals skincare.
MAXMEDIALAB’s appointment as the strategic PR, communications and content agency for Ultraceuticals will focus on propelling the brand into its next phase of growth in the Australian market.
Developed by Dr Geoffery Heber, Ultraceuticals is at the forefront of innovation and uses only the latest available ingredients and technologies to consistently release new products and improve existing ones.
Over a 22 year history, Ultraceuticals has become trusted for its sophisticated formulas which use a combination of patented delivery systems and potent renowned anti-ageing stars like Vitamin A, Vitamin C and Alpha Hydroxy Acids (AHAs), each product formulated with safety and maximum effectiveness.
MAXMEDIALAB will work in collaboration with Ultraceuticals to leverage the brand’s purpose and empower consumers around the world with real skincare and life changing results.
Ella Baché makes waves in all-new campaign
Ella Baché embodies the need for a fresh start in 2022, with its newest campaign aiming to boost confidence and learn what it means to treat and love your own skin, embracing every wrinkle and each mark as an anecdote to who you are.
With individual skincare top-of-mind, Ella Bache will champion comprehensive skin diagnosis, bringing forward your best self and skin for the next chapter of your story. In this unique perspective, the brand emphasises learning what products your skin loves, simultaneously disrupting perceived beauty standards and unrealistic trends of achieving perfection.
Offering a glimpse into bold narratives and unique skin stories, former Big Brother star and actress, now business owner Aisha Jade, will join Rae Rodriguez, Tanya Tozzi, Summer Kane and Kitty Callaghan as bold faces of the campaign, sharing their own stories of building confidence and embracing their unique skin with the help of Ella Baché.
“Confidence comes from time, and an understanding that everyone goes through good times and bad times with their skin journey,” said Aisha Jade. “As I’ve gotten older I’ve realised there’s no one noticing the flaws in your skin more than you. Be kind.”
To follow along the journey with Ella Baché, #myskinloves will feature bold stories and anecdotes across www.ellabache.com and via @ellabacheaus from February.
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Sunday Riley shares exciting news
After becoming the first exclusive skincare partner at Milano Fashion Week in September 2021, Sunday Riley is delighted to have entered London Fashion Week as the exclusive skincare partner of Rejina Pyo’s AW22 collection.
The brand has shared its secrets to getting the Sunday Riley glow:
The perfect cleanse, prep and prime to get your skin runway ready. Start with a deeply purifying and nourishing cleanse with Ceramic Slip Cleanser, which pulls dirt and impurities up and out of the skin while pulling in critical hydration.
Next, a power-drink for your skin. Pink Drink Firming and Resurfacing Essence is a peptide infused treatment that resurfaces, balances, and firms the look of the skin while supporting the natural microbiome.
Finish with an all-in-one AHA infused brightening treatment mask using Good Genes Lactic Acid Treatment. Designed to remove dull-looking, pore clogging dead skin while plumping the look of fine lines and wrinkles. Good Genes gives your skin a natural looking radiance that's make-up ready and is bound to steal the show.
The final application is Auto Correct Brightening and Depuffing Eye Contour Cream – the runway bestseller that banishes tired-looking eyes and instantly illuminates the eye area. Auto Correct delivers a lifted and depuffed look to the eye area while rapidly reducing the appearance of dark circles and fine lines.
Sunday Riley is available exclusively at MECCA stores nationwide and mecca.com.au.
You can view the range and download hi-res images, here.
Images: Supplied
Kiehl’s partners with Bush Heritage for unique collaboration
Iconic New York skincare brand, Kiehl’s, has partnered with Bush Heritage to create a unique artistic collaboration with some of Australia’s most loved creatives to really shine a light on this country’s magnificent landscapes and irreplaceable native species.
As part of the brand’s Future Made Better sustainability commitment, 2022 is the second year Kiehl’s has partnered with Bush Heritage, to support the development and implementation of healthy country strategies and programs to manage and enhance millions of hectares of ecologically important land across Australia.
The partnership is being taken to new heights with exclusive designs from four distinguished local artists being featured on the Kiehl’s cult Ultra Facial Cream to raise awareness. One of the brand’s most recognisable and most sought after products, Kiehl’s Ultra Facial Cream, is now formulated with renewable Glacial Glycoprotein, a lab formulated ingredient requiring no additional extraction from sea glaciers and packaged in 30% post-consumer recycled packaging.
The theme for this initiative is Your Connection to Nature, with these artists expressing their personal connection to nature through the use of Bush Heritage’s signature colour palette inspired by the fauna and flora found on their reserves. Kiehl’s Australia has pledged to donate $20,000 to raise awareness for Bush Heritage and support the protection, restoration and regeneration of 30 million hectares of land.
Hair Rituel by Sisley wins Prix de Marie Claire Beauty Excellence Award
Sisley Paris is thrilled to announce that one of its best-selling products, Hair Rituel by Sisley La Creme 230, has won the global 2022 Prix de Marie Claire Beauty Excellence Award.
This heat-activated hair care treatment nurses hair back to good health while protecting it against styling tools.
The awards see a panel of beauty experts and beauty directors from across the world test and trial products that launched over the past year. The products are judged on everything from the science, the formulas, the packaging and, most importantly, the efficacy.
Dr. LeWinn's announces sale on entire range
According to Dr. LeWinn's, as we near the end of summer, the seasonal change is the perfect opportunity to give our skin the chance to reset and refresh.
And with Australia's leading cosmeceutical facial skincare brand, Dr. LeWinn's' entire range being 50% off at Chemist Warehouse from February 22 to March 9, there's no better time to stock up on its advanced, clinically proven anti-ageing and skin enhancing products.
From boosting hydration to reversing signs of pigmentation, plumping and firming or tending to the delicate skin around your eye area, Dr. LeWinn's has a solution to target every concern.
Below, check out Dr. LeWinn's' top picks for bargains:
