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Benefit launches new member to the best-selling, iconic brow family
Benefit Australia launches its latest Love Your Brows campaign with a brand new product - say hi to POWmade Brow Pomade.
The full-pigment and long-lasting pomade is joining the Benefit range of over 100 brow products, each tailored to individual routines and brow preferences.
The creamy, lightweight and blendable formula ensures the product glides on smoothly and sets to a natural-matte finish that won’t budge, remaining smudge-proof, transfer-proof, waterproof, sweat-proof, and humidity-proof.
After researching and finding that brow consumers often encounter too much product being wasted on the brush, Benefit saw the gap in the market, and designed a built-in brush wiper. The custom-made three ridge innovation that allows you to scrape off excess product and allow for a clean, perfect, and controlled application.
To compliment the design of the jar and the creamy formula, a dual-ended angled eyebrow brush will be available to purchase with the POWmade – specifically designed to work with the ingredients within the product, allowing you to achieve the perfect application with no mess or fuss.
POWmade is available in eight of the most popular shades in the existing brow collection, featuring a comprehensive shade range to help fill, sculpt, and define browns with depth and dimension.
Benefit POWmade Brow Pomade retails for $37 and is on counter from August 17, 2021. Find it at Sephora here.
Lovekins launches in Myer
Lovekins is proud to announce a new partnership with Myer, with the launch of its highly sought-after baby and pregnancy skincare range now available online and arriving in stores during August.
"We are thrilled to be launching Lovekins at Myer in our Beauty Emporium as part of our growing mums and bubs skincare category. With a focus on offering high quality skincare solutions for the whole family, Lovekins is the perfect addition to our range," said Myer category buyer, Renee Stasios.
As consumer interest in self-care grows, Lovekins has continued to expand its presence within national retailers, ensuring the brand is readily available almost everywhere in Australia.
Lovekins e-commerce is seeing growth of approximately 20% each quarter nationally, with Sydney its largest customer base followed closely by Melbourne.
"Lovekins launch into Myer is a wonderful step in the right direction for our brand. When I started blending baby skincare from my modest apartment more than 8 years ago, I wouldn’t have ever dreamed of seeing it stocked in one of Australia’s oldest and well-regarded retailers," said Lovekins founder and CEO, Amanda Essery.
"I’m so excited to share the Lovekins range with more families from all around Australia, so they have the opportunity to access natural skincare to nourish and protect their family’s skin."
Lovekins baby and pregnancy skincare range available in Myer now.
The Collagen Co's exciting new launch
The Collagen Co has this month launched its new Mixed Flavour Packs - adding to the pre-existing lineup of three flavours.
The new Mixed Flavour Packs features The Collagen Co’s premium collagen peptide range, including: Strawberry Watermelon, Passionfruit Mango and an Unflavoured variety.
"We are so excited for our customers to be able to get their hands on the mixed flavour pack - the perfect offering for those who just can’t decide," said The Collagen Co co-founder, Josh Woodley.
"Our Strawberry Watermelon and Passionfruit Mango blends offer a refreshing sweetness to your water, while our Unflavoured blend is perfect to mix into your morning coffee or tea, or even add into cooking, minus any unwanted aftertaste."
The Collagen Co’s bioactive collagen peptides are broken down to an extremely low molecular weight of 2kDA, meaning the body is able to easily digest and utilise the collagen, and the results are amplified.
The brand also uses the highest quality hydrolyzed collagen, sourced from 100% grass-fed, pasture raised bovine, stimulating types 1, 2 and 3 collagen for a total body boost.
Can view The Collagen Co's entire range and download hi-res product images here.
Alpha-H announces exciting changes
Alpha-H is thrilled to announce a refreshed vision and new strategy for its newly named Prescriptive Range – setting a new gold standard in clinical treatments. Together with its clinic partners, Alpha-H looks to deliver on its core mission; to transform your skin, build its resilience and safeguard its health and vitality for life.
The brand is also in the process of partnering with an intimate number of leading skin clinics and destination wellness retreats across Australia and globally. These clinics will offer clinical strength professional-only treatments that will amplify the full suite of Alpha-H’s scientifically proven retail range.
Another key change that forms part of this relaunch is that all clinic partners will now be managed in-house by trained Alpha-H aestheticians. By bringing the management of its professional clinics in-house, Alpha-H hopes to engage new like-minded partners and to elevate and refine the way they are working with existing partners.
Jergens announces exciting new partnership
In celebration of local Australian artists, international body care brand, Jergens is giving its iconic Oil-Infused Moisturiser range a limited-edition makeover by award-winning Melbourne-based artist, Samantha Moses.
Available exclusive to Priceline Pharmacy (Australia), this limited-edition range consists of six unique designs inspired by the rich and nourishing ingredients found in Jergens' Oil-Infused range.
From Hydrating Coconut and Softening Vanilla to Shea Butter and Smoothing Avocado, these original designs were made with the intention of story telling the key ingredients found in each of the Jergens Oil-Infused moisturisers, while also supporting Australia's very own local artists in Melbourne.
Known best for her “Sunglasses Portraits”, Moses is a multidisciplinary digital artist who is committing to creating pieces that act as a portal to create insight and intimacy with her subject.
“As a maker I’ve always been attracted to creating pieces that are uplifting, witty and connect to the heart,” Moses said. “I love to make people smile.”
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Highly-anticipated makeup line returns
Following the success of her first cult collection in 2019 – which saw customers line up outside Priceline stores and sold out online in just 48 hours – Tanya Hennessy for Models Prefer is back, bigger and more carb loaded than ever.
A collaboration between Priceline Pharmacy’s own beauty brand, Models Prefer, and comedian and author, Hennessy, the range features one return bestseller and six new scrumptious products.
Available exclusively at Priceline from July 30 until sold out, all products from the delectable donut and croissant-themed range are made from quality ingredients and are priced under $30.
Hennessy said The Carb Collection Again is Australia’s makeup line for real people and just what we need in the current climate.
“Fun and escapism is something we all need more of, especially when it comes to makeup, plus permission to be playful and joyful. The product names scream “A-NORMAL-PERSON-DID-THIS- MAKEUP-LINE”. People will froth at the beauty, the fun and the function”, she said, adding, “Life is hard, but your cosmetics shouldn’t be.”
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Everything you need to know about CeraVe's upcoming event
TikTok-famous skincare brand, CeraVe, will be hosting its winter #SkinChat on Thursday, 22 July at 8pm AEST, where it will unveil exclusive #Skinsights and expertise on caring for skin in winter and how to achieve and maintain hydrated healthy-looking skin.
Hosted by Michelle Andrews and Zara McDonald of Shameless Podcast, The #SkinChat panel will also feature TV’s Brooke Boney, 2021 CeraVe ambassador and leading dermatologist, Dr Michelle Rodrigues, and CeraVe’s Medical Communications Manager, Rachel McAdam.
The expert panel will:
- Uncover Australian women’s winter skincare regimes and habits – discover #Skinsights into Australian women’s habits and understandings when it comes to winter skin, leveraging expert knowledge to de-bunk myths, uncover truths and provide must-know winter skin tips.
- Delve into science and dermatological expertise – The Winter #SkinChat experts and fellow skin-lovers will share personal stories and delve into best practices for winter skincare of various skin types and concerns.
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Sephora announces its continued expansion
Sephora New Zealand is delighted to announce its continued expansion within the market and welcomes its third store located within Auckland shopping precinct, Westfield Newmarket on Thursday July 22.
“This is a special time for Sephora in New Zealand, and we have the immense privilege to continue our expansion and grow our beauty community,” Sephora Asia president, Alia Gogi, said. “We are truly excited about what is to come for Sephora and celebrate this new store opening with our New Zealand customers. With this new store, we aim to continually develop and to elevate the Sephora customer experience.”
The new store will include:
- Elevated Sephora services, including skincare consultations at the Skincare Table and Bar.
- New brand offerings, including Milk Makeup, Codex Beauty Labs, Bread Beauty Supply, Selfless Skincare By Hyram, and the soon to be launched, Rare Beauty.
- Opening exclusives include:
1. The first 400 customers will receive an exclusive Sephora gift bag, including a Sephora water bottle, Sephora makeup pouch, and Sephora compact mirror.
2. From July 22-25th, the store will offer exclusive gifts and samples from loved brands such as tarte, Huda Beauty, Sephora Collection and more.
VS Sassoon wins highly regarded award
VS Sassoon is delighted to announce it has won a Canstar Blue 2021 award against all other hair dryer competitors.
The brand has received five stars for most categories, including performance and reliability, weight and size and overall satisfaction.
Canstar Blue is one of Australia’s best-known and respected comparison websites. For the past 11 years, it has been helping Australians make better-informed decisions on purchasing over 230 different goods and services.
To view the full list and hair dryer comparisons, click here.
Natio is proud to share new sustainability initiatives
Natio is proud to share its new sustainability initiatives including solar panel installation and improved packaging.
The brand also has a partnership in a world-first sustainable packaging project initiated by Natio's tube supplier Impact International - The Impact International Forest, located in NSW, contains over 20,000 trees and dozens of wildlife species.
You can read more on the initiatives here.