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Nikita Papas farewells L’Oréal Australia
Nikita Papas has said goodbye to L’Oréal Australia.
Moving forward, for any editorial enquiries please contact the CASSETTE Agency Team as per the below:
LA ROCHE-POSAY - Mietta Orvad: mietta@cassette.com.au
SKINCEUTICALS - Madeleine Leonard: madeleine.l@cassette.com.au
CERAVE - Gabrielle Godfrey: gabrielle.g@cassette.com.au
and for direct marketing team contacts:
LA ROCHE-POSAY - Ariana Dendrinos: ariana.dendrinos@loreal.com
SKINCEUTICALS - Stephanie Dammann: Stephanie.DAMMANN@loreal.com
CERAVE - Katie Last: katie.last@loreal.com.
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La Roche-Posay pledges money to not-for-profit
The expert in sun protection for sensitive skin, La Roche-Posay, has pledged $1 from every Anthelios sunscreen product sold until Wednesday, June 30 2021 to Skin Check Champions, a not-for-profit organisation advocating for early detection of melanoma.
La Roche-Posay is the proud Official Sunscreen Partner of Skin Check Champions, who yesterday reached a milestone fundraising figure of $1 million since its inception in 2010. The much-needed funds will support Skin Check Champions’ initiative of a national, targeted skin check program, aimed to provide free skin checks across Australia.
The skincare brand’s focus on sun education is demonstrated through its 365+ Everyday Sun Protection campaign, advocating for Australians to become more aware of the importance of sun protection for healthy skin and how to minimise the long-term effects of sun damage such as visible signs of ageing and skin cancers by being sun safe and wearing sunscreen every day, all year round.
To purchase from La Roche-Posay’s Anthelios sunscreen range, shop online here.
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Ego Pharmaceuticals shares brand news
Elucent will be at the One Fine Day Wedding Fair in Melbourne on 29th & 30th May, 2021. Click here for details.
QV Baby will be at the One Fine Baby Expo in Melbourne on 29th & 30th May, 2021. Click here for details.
QV Face Moisturising Day Cream and QV Face Nurturing Night Cream claim the title of being the number one selling products in their categories for sensitive skin in Australian pharmacies - more information to follow next week.
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Dr. Hauschka Magazine launches an exciting new issue
Dr. Hauschka Magazine has recently launched a brand new issue – called Powered By Flowers.
“We see an unbelievable amount of power and variety in plants,” the magazine said in its opening editorial letter. “And they quite literally form the essence of everything we do. After all, we have been celebrating the power of flowers since 1967.
For us, this power also represents freedom, joie de vivre, community, new beginnings, strong women, and assuming responsibility for each other and for the natural world. It also stands for all the people who love the great outdoors as much as we do – and for whom this love is far more than just a hashtag.”
The magazine deep dives into a variety of topics close to the brand’s heart, including expert plant knowledge, self-care, self-confidence, relaxation, inspirational women, recommended beauty products and much more.
Check out the latest mag here.
frank body welcomes investment partner EverYi Capital
Cult Australian clean beauty and personal care brand, frank body, has completed an investment round with China-based private equity firm, EverYi Capital. The closed investment round, valuing the brand in the vicinity of $100 million AUD, was completed ahead of a US targeted Series B, slated for 2021.
Started by five friends in a coffee shop with an investment of $5,000 AUD in 2013, funding will expand frank body’s Asian footprint over the next three years. This will include building a localised team in Shanghai, developing go-to market strategies and supporting a partnership with Australian retailer Mecca, who recently entered the region through Tmall.
"We’re delighted to welcome EverYi Capital to frank body. This partnership is an important next step in our globally present, locally relevant strategy, enabling us to bring our accessible, affordable and effective clean beauty and personal care products to an important audience," said frank body co-founder and CEO, Steve Rowley.
"Having a local operational partner gives us insight and support to grow in what we anticipate will be one of our core future markets. EverYi Capital shares both our passion for the consumer and our values around clean, accessible beauty and personal care products."
frank body will take learnings from its entry into North America and the UK. The US represents the brand’s largest share of business, with approximately 50% of 2020 fiscal year revenue generated from North America through direct-to-consumer sales and retail partnerships including Ulta, Target and Urban Outfitters. Earlier this year, frank body also launched into 350 Boots doors in the UK.
Manufacturing and innovation of frank body products will continue from Australia and the US, and will always remain cruelty-free, not testing its products or ingredients on animals.
The investment coincides with news China will begin relaxation of animal testing requirements on May 1, 2021. frank body will continue to only invest in commerce channels that do not require animal testing.
frank body is independently owned and operated, with co-founders Steve Rowley, Bree Johnson, Jess Hatzis and Alex Boffa retaining their controlling interest. EverYi Capital managing partner, Susan Shui-Shien Lin will join the frank body co-founders and Unilever Ventures on the board.
frank body mandated that its board will always be led by a minimum of 50% female representation.
Danielle Burge departs MOR
MOR brand and marketing manager, Danielle Burge regrets to advise that due to extenuating personal circumstances, she will be leaving MOR Wednesday 5th May 2021, as she takes an indefinite hiatus from the workforce.
For any brand, marketing or PR correspondence moving forward, please reach out to marketing director Vicky Kalofolias at: Vicky.K@mor.com.au or assistant brand manager Katrina Lin at: katrina@mor.com.au.
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La Roche-Posay partners with not-for-profit organisation
The expert in sun protection for sensitive skin, La Roche-Posay, is thrilled to support not-for-profit organisation - Skin Check Champions - with its milestone event, the Million Dollar Beard Ball, to be held at The Ivy Ballroom in Sydney on Thursday May 13 2021.
The Million Dollar Beard Ball will celebrate the 11th year of Skin Check Champions (formally Beard Season), and founder Jimmy Niggles Esq.’s iconic beard – a symbolic conversation-starter to raise critical awareness about the early detection of melanoma, in memory of Jimmy’s friend Wes Bonny, who lost his life to the curable disease.
This worthwhile initiative has saved thousands of lives, by encouraging Australians and people around the world to have their skin checked regularly. Skin Check Champions’ realisation of its $1M fundraising target is near, with the Million Dollar Beard Ball representing the final step on the ladder.
With two out of three Australians predicted to develop skin cancer at some point in their lives, funds raised from the organisation will help create the world’s first targeted national skin check program – ensuring access to pop-up skin check clinics, technology and skincare experts to where they are needed most.
Tickets can be purchased and donations made here.
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Introducing a must-attend event for skincare lovers
TikTok-famous skincare brand, CeraVe, will be hosting its first-ever online #SkinChat this Friday April 30 at 1pm AEST for skincare lovers nationwide: www.ceraveskinchat.com.au.
Hosted by TV’s Brooke Boney, the #SkinChat will uncover must-know information when it comes to facial skincare regime, including important ingredients, dos and don’ts for cleansing and moisturising, plus it will introduce the brand’s new Hydrating Cream-To-Foam Cleanser
Audiences will be joined by an incredible lineup, including the following key talent:
- Long-term Cerave ambassador and TV presenter, Lauren Phillips.
- Leading Sydney dermatologist, Dr Eleni Yiasemides.
- CeraVe’s medical communications manager, Rachel McAdam.
In exciting news, all #SkinChat registrants will go into the draw to win one of five $500 Chemist Warehouse vouchers, to spend on their favourite skincare finds.
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MOR celebrates 20th anniversary milestone
In an exciting first for MOR, the iconic Australian beauty and lifestyle brand has partnered with Myer Melbourne to deliver a head-turning window display in the retailer’s Bourke Street frontage.
With its origins in Melbourne, it seemed only fitting for this cult beauty brand to choose another local icon – Myer Melbourne – to announce its milestone 20th anniversary.
The collaboration has provided MOR with a key opportunity to showcase its new brand direction, with a refreshed brand logo, typeface and elements of a new colour palette all detailed in the window installation. The striking display also invites customers to experience MOR’s new anniversary collection Narcissus, a heritage fragrance re-imagined.
Commenting on the window installation, MOR’s marketing director, Vicky Kalofolias, said “We are beyond thrilled to be celebrating this milestone birthday for MOR. We have so many fragrant and evocative stories to share from the last 20 years of our brand’s evolution, and we wanted to create a beautiful window for all Melburnians to enjoy with our ‘Let Us Eat Cake’ theme.”
MOR’s 20th anniversary celebration window will be on display at Myer Melbourne until Sunday May 9, 2021.
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CeraVe announces 2021 ambassadors
CeraVe has announced its 2021 Australian ambassadors for the year ahead.
- Lauren Phillips
- Brooke Boney
- Gemma Watts
- Jules Robinson
- Shameless Podcast (Zara McDonald and Michelle Andrews)
If you would like any further information on the above, please contact: TAHLIA.SHER@LOREAL.COM.