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Dua Lipa fronts YSL fragrance campaign
Yves Saint Laurent Beauté has launched its latest release, Libre Eau de Toilette, with Dua Lipa fronting the campaign.
Libre EDT unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.
The fragrance addition offers the YSL woman the same unfettered freedom to blaze with irreverence and desire - sexy, sensual, assertive.
Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water.
The fragrance is available now from www.yslbeauty.com.au in three sizes starting at RRP $100 for 30mL.
You can find more product details and hi-res images on the Yves Saint Laurent brand listing, here.
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Create your own Charlotte Tilbury Lipstick
Charlotte Tilbury is beloved for her incredible range of lipsticks, and now for the first time ever, consumers have the opportunity to create their very own lipstick with Charlotte’s Next Beauty Star.
The brand is giving someone the chance to create their very own, limited-edition lipstick with Charlotte herself, which will be sold exclusively on charlottetilbury.com.
Entering is a simple as following Charlotte’s easy-to-use 3-step brow system: FILL + FEATHER + FIX and then uploading your Browformation to Instagram tagging @ctilburymakeup and the hashtag #SUPERMODELBROWS!
The competition is open now to everyone, everywhere.
MCoBeauty lands at Big W
Australia’s leading luxe-for-less beauty brand, MCoBeauty, is officially available to purchase at Big W stores nationally and online at bigw.com.au.
The exciting new retailer partnership signifies a strengthening of the relationship between MCoBeauty and Big W’s parent company, Woolworths Group, following a phenomenal period of success for the cult favourite beauty brand, topped off by the signing of Aussie comedian and social media sensation, Celeste Barber as a brand ambassador.
Sullivan said she is thrilled by MCoBeauty’s arrival in Big W and expects the discount department store’s customers to replicate the viral, sellout success the brand has achieved in Woolworths over the past four years.
“MCoBeauty sales have absolutely skyrocketed over the past 12 months as more women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing,” she said. “Combined with the jaw-dropping sales power of our ambassador, Celeste Barber, we cannot wait to see the extraordinary results we’re about to achieve.”
Shining a light on Milani Cosmetics
High end drugstore cosmetics brand, Milani has always been connected to the rich diversity of its neighborhood, as “it is a place that truly embodies the melting pot of Los Angeles since 2002, where people from all backgrounds mingle and street wear sets the trends”
Born in East LA, Milani began as a brand for multicultural consumers, devoted to bringing beauty to the communities others overlooked. It is inspired by the beauty of real life, not by couture and top models.
“Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude,” Milani founder, Laurie Minc, said. “We believe in borderless beauty without compromise. Beauty is something that is alive, real, and should be accessible to everyone.”
Cruelty-free and certified by PETA, some of the brand’s top products include Conceal + Protect Perfect 2-in-1 Foundation, Baked Blush, Bold Color Statement Matte Lipstick, Most Wanted Eye Palette and Make It Last Setting Spray Prime + Correct + Set.
Milani is now available at Priceline, in stores and online, Glam Raider and Discount Beauty Boutique.
Celeste Barber launches limited-edition makeup collection
Australia’s leading luxe-for-less beauty brand MCoBeauty is thrilled to announce the launch of its ambassador Celeste Barber’s new Limited Edition Makeup Collection, Big Beauty Love.
The exclusive 28-piece range, designed in partnership with Celeste and MCoBeauty CEO Shelley Sullivan, is now available to purchase at Woolworths supermarkets nationally and online at mcobeauty.com.
The strictly limited-edition collection is on sale for one month only, or until sold out.
Emma Lewisham expands its range
Emma Lewisham is proudly adding to its 100% natural, high-performance Illuminating range, with its new Brighten Your Day Crème.
True to Emma Lewisham’s innovative green-tech ethos, the Day Crème is scientifically shown, through in vitro testing, to rebuild the skin’s natural collagen production synthesis at a cellular level. Collagen gives our skin its bounce, strength and elasticity – as we age, our bodies naturally produce less collagen, which results in increased fine lines and wrinkles.
The Crème produces a rich glow which is attributed to the brightening synergy of Acerola and Kakadu plum; both are potent natural vitamin C extracts. Simultaneously, a gentle blend of AHAs (including Caviar Lime and Lime Pearl) and BHAs (Willow Bark) exfoliate dead skin cells for unrivalled radiance and skin health.
“We believe in creating fewer products that have a plethora of skin health benefits. It’s pivotal to us that each new product has a specific purpose,” said founder, Emma Lewisham. “We’ve been inundated with requests from our community for a scientificallybacked, 100% natural Day Crème that isn’t formulated with SPF.”
Bottle by bottle, Emma Lewisham embodies a new way of thinking, proving that natural and scientificallybacked skincare can co-exist. The brand has developed a reputation in the market for delivering scientifically-validated results that are independently verified to rival the most iconic luxury cosmetic brands in the world.
Unilever makes huge beauty positivity move
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of its new Positive Beauty vision and strategy.
Positive Beauty, which sets out several progressive commitments and actions for the company’s beauty and personal care brands, including Dove, Lifebuoy, TRESemmé, Simple and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet. The removal of ‘normal’ from packaging and advertising falls under a broader commitment to ending discrimination in beauty and championing inclusion.
In addition to removing the word ‘normal’, Unilever will not digitally alter a person’s body shape, size, proportion or skin colour in its brand advertising, and will increase the number of advertisements portraying people from diverse groups who are under-represented. Dove has been advertising without digitally altering bodies since 2018.
The decision to remove ‘normal’ is one of many steps Unilever is taking to challenge narrow beauty ideals, as it works towards helping to end discrimination and advocating for a more inclusive vision of beauty. It comes as global research into people’s experiences of the beauty industry reveals that using ‘normal’ to describe hair or skin makes most people feel excluded.
Face Halo launches innovative new collection
Face Halo, the original and award-winning reusable makeup remover made from HaloTech fibres, is excited to debut its Modern Merch apparel collection this March.
Featuring an exclusive ‘OG’ collection and a ‘Limited Edition’ collection, each item of clothing has been upcycled using Face Halos sent back as part of the Face Halo Upcycling Program. The program encourages customers to send back their used Face Halos to avoid them going into landfill.
With each product replacing up to 500 traditional makeup wipes and one Face Halo sold every 30 seconds globally, the brand aspires a sustainable future for the planet and people through their extensive range of re-usable and eco-friendly makeup removers and tools.
Since the brand’s inception in 2017, founder Lizzy Pike’s key objective was to one day close the manufacturing loop on the reusability of the Face Halo product. Each Face Halo has a life after its traditional beauty use and after discovering how wasteful the fashion industry can be, especially with current trend based fast fashion, the brand thought it was a natural extension to apply the upcycling method to fashion.
“We want to empower our customers to take pride in the fact that they’ve used our product, eliminated waste (by not using single use products) and can now purchase our upcycled apparel. It’s about selling a sustainable lifestyle,” Pike said.
The Modern Merch collection will be available exclusively at www.facehalo.com.au.
ELEVEN Australia launches exciting new campaign
ELEVEN Australia is excited to launch its new [PEOPLE] campaign, which celebrates the freedom to reconnect with each other, to touch and feel the warmth of friends and family, and to be reunited with the people we love.
Brand co-creative director, Andrew O’Toole, said: “The [PEOPLE] campaign is a reflection of our current moment is fundamentally a product of what the world is going through right now. Having spent more of our time at home last year than ever before, the need for physical connection with people (not just digitally) is what everyone (including me and Joey) are craving.
The campaign set became a scene of young friends having fun, laughing and being playful. It’s our message of spreading happiness, letting your hair down and reconnecting.”
True to the brand, the campaign takes on vibrant colours, different hair textures and bright clashes of patterns. The team was drawn to colour, music, movement and something fresh.
La Prairie announces new collaboration
On the occasion of International Women’s Day, La Prairie is pleased to announce a new patronage at the Museum of Modern Art (MOMA) in New York, celebrating artist Niki De Saint Phalle, her life, oeuvre and cultural legacy.
The exhibition is entitled “Niki de Saint Phalle: Structures of Life Exhibition” and is the most substantial US retrospective of her work collated.
On view from March 11 to September 6, 2021, Niki de Saint Phalle: Structures for Life will feature over 200 works created from the mid-1960s until the artist’s death, including sculptures, prints, drawings, jewellery, films, and archival materials.
Highlighting Saint Phalle’s interdisciplinary approach and engagement with key social and political issues, the exhibition will focus on works that she created to transform environments, individuals, and society.
This collaboration is an opportunity for the Swiss luxury house to enable the world to experience Saint Phalle’s revolutionary work and also to shine a light on her achievements as a woman and an avant-garde feminist artist who devoted her life to her vision – one of social, racial and gender equity.