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Absolute Essential's Make a Difference project

Absolute Essential founder, Dr Bo Hendgen is a doctor in osteopathy, focused in paediatrics, and is passionate about helping children and assisting with cranial - osteopathic treatments.

Three years ago, Hendgen visited an orphanage in Manilla and noticed the varied needs of the children to assist to gain health. The carers were open to using Absolute Essential’s Mother & Child remedies during their daily routine.

“I taught the nurses how to use the Mother & Child products and we donated a regular quarterly shipment of 4-5 different types of products for respiratory complaints, skin issues, nappy care and to assist in building the immune system,” said Hendgen.

“I was impressed how the donations were recorded, applied with typed charts on the walls of each change and feeding station to assure everyone, including three shifts of carers (some with poor education) used the products correctly,” she said.

During her bi-annual visit last November, they shared some extraordinary results. They found the children had less colds and flu, better general health and many babies achieved a health score necessary prior release for adoption in considerably less time – what previously took up to 2 years, was now achievable in less than 9 months.

“This orphanage, the carers and everyone involved with these babies are doing fabulous work to making a permanent different in these children’s lives, I am so happy we can assist to make it that little bit better”, said Hendgen.

Sephora announces first 2020 store opening

Sephora is continuing its expansion in South Australia, with the global beauty retailer set to open its second SA location this year (at a date that is yet to be announced).

Sephora opened its first South Australian retail store in October 2019, with a country-first concept on Adelaide’s famous Rundle Mall and will be opening its second store in Westfield Marion in 2020.

“We were honoured to have had such an amazing reception for our first Adelaide store opening last year,” Sephora Australia & New Zealand country general manager, Beth Glancey, said. “With that opening day response (by 9am, a line 1,500 people deep and growing), and our continued success in the region there’s no question the demand is there for a second store, and we can’t wait to deliver that to our clients in 2020.”

Ultraceuticals donates to bushfire relief

Australian cosmeceutical brand, Ultraceuticals, has announced it has very generously donated $10,000 to the WWF (World Wide Fund for Nature) to help provide care and rehabilitation for the helpless wildlife that have been injured or orphaned. 

“Our thoughts go out to every Australian who has been affected by the recent bushfires,” the brand said. “The devastation caused to our fellow Australians, communities and wildlife is heartbreaking. As an Australian brand that is proudly cruelty-free, this destruction to our most valued native forests has been a highly emotional experience.

“To our Ultraceuticals salons that have been affected by the bushfires, we are here to support you during this crisis, and we will be there to help you rebuild your business if needed. Our team will be in touch to see how we can be of assistance.”

If you would like to make a donation to the WWF, please visit https://bit.ly/36PFwBv.

Aveda launches advanced hydration system collection

Aveda has revolutionised its formula to create 72 hours of hydration in its new Nutriplenish™ range, an advanced new hydration system that offers high-performance nutrient powered hydration through its super-food complex.

Nutriplenish™ is manufactured with 100% wind power through renewable energy credits and carbon offsets.

Nude by Nature pledges $20,000 to bushfire appeal

Nude by Nature has pledged a total of $20,000 to the Red Cross Disaster Relief & Recovery Fund and WIRES Australian Wildlife Rescue Organisation.

“Our thoughts are with those who have been affected by these catastrophic fires,” the brand said. “The loss of life, homes and wildlife is utterly unbelievable. Words cannot express the gratitude we have for the heroic firefighters and every volunteer fighting to save our country day and night, for months. Every single person who has supported in this time of need, thank you and may we continue to come together as a community to get through this.”

To support those impacted by the Australian Bushfires, visit linktr.ee/nudebynature.

Aveda partner wins United Nations Equator Prize

Over fifteen years ago, Aveda formed a partnership with the Kutkabubba Aboriginal Community and Dutjahn Sandalwood Oils (DSO) in Western Australia to ensure the sustainable and equitable wild harvest of Australian sandalwood trees for essential oil production, used in many of Aveda's natural hair range.

To share this story, Estée Lauder Companies and The Business Debate collaboratively produced a short film titled 'Creating a Beautiful Future together',  which showaces DSO as their long-term sandalwood oil supplier. Highlighting DSO’s work to empower the local indigenous communities, the film also brings to life the process of sustainably harvesting sandalwood trees for essential oil.

Additionally, DSO was recently awarded the United Nations’ Equator Prize – the first time an Australian organisation has ever been awarded this highly coveted prize.

“I’m proud to work alongside a company that is leading the movement towards a sustainable future,” Aveda brand ambassador, Elyse Knowles, said. “Aveda integrates environmental, economic and social aspects into their business and their 15 year partnership with the Dutjahn Sandalwood Oils in Western Australia is a great example of this. Sandalwood is my absolute favourite scent and I’m thankful that Aveda uses ethical practices whilst sourcing this calming oil."

Estée Lauder Companies corporate digital and social media marketing lead, Kate Gildea, also added: “There is an ongoing focus across our business to embed sustainable practices, particularly through our efforts to source ingredients responsibly and sustainably. Our partnership with Dutjahn Sandalwood Oils is a wonderful example of this and highlights our commitment to developing long-term strategic relationships to foster meaningful collaboration, keeping both people and the planet in mind."

The Body Shop donates to bushfire relief

The Body Shop has announced it will be donating $25,000 to the Australian Red Cross to provide immediate support to bushfire victims.

“As our beautiful country continues to burn, our thoughts are with all of the people and animals affected,” the brand said. “We are incredibly grateful for the heroic efforts of our firefighters around the country and for the amazing acts of kindness coming from people here and all over the world.”

For more information on how you can help, please visit the links below:

Australian Red Cross
WIRES Wildlife Rescue
Foodbank Australia
VIC Bushfire Disaster Appeal
NSW Rural Fire Service
SA CFS Foundation

Ardell wins big at the WWD Beauty Inc Awards

Ardell Magnetic Liner & Lash has won Product of the Year in the Mass Makeup category at the WWD Beauty Inc Awards in New York. 

Securable and innovative, the multi-magnet technology works to hold Ardell’s handcrafted lashes in place in an instant and skips the adhesive entirely. Each Magnetic Liner kit comes with one pair of magnetic versions of Ardell’s top selling Lash Styles (Wispies, Demi Wispies, 110 and Accent 002), and an easy-to-apply magnetic gel liner. 

The annual ceremony celebrates the accomplishes of brands, retailers and executives in the beauty industry. The awards are both for mass and prestige brands in categories including makeup, skincare, fragrance and hair care. 

Ardell Single Magnetic Lashes will be available in Australia from February 17, 2020.

Total Beauty Network appoints global chief marketing officer

Due to significant national and international growth, Total Beauty Network has appointed Fiona Scrymgeour as global chief marketing officer.

Fiona joins Total Beauty Network with 30 years of marketing and NPD experience and will be responsible for the company’s strategic marketing initiatives for brands, INIKA Organic, DB Cosmetics, RAWW Cosmetics and Colour by TBN across Australia, New Zealand, USA, Canada, UK and the EU.

In addition to strategic marketing, Fiona will be responsible for new product development, globally for each brand.

“I am so thrilled to join the Total Beauty Network family. The healthy beauty space is experiencing significant growth across the globe, and as a passionate advocate of healthy living, I can’t wait to help educate consumers that they don’t need to compromise on quality or performance when making healthier beauty choices," she said.

In addition to Fiona’s appointment, Total Beauty Network has appointed Bel Plews as digital and e-commerce manager. With over 26 years experience, Bel will be responsible for global strategic digital initiatives and online customer experience.

INIKA Organic wins best new vegan product

INIKA Organic has been awarded Best New Vegan Product at The Beauty Awards 2019 with ASOS, for its best-selling Bold Lash Vegan Mascara.

The new vegan product category was extremely competitive at this year’s awards as the demand for green, vegan and cruelty-free cosmetics continues to rise across the globe.

“We are so thrilled that INIKA Organic’s Bold Lash Vegan Mascara has been awarded best new vegan product. Five years ago, when we decided as a brand we were going to create a vegan mascara that doesn’t compromise on quality or performance, we were laughed at by our suppliers, each saying it wasn’t possible to formulate," said INIKA Organic CEO, Tony Rechtman.

"Five years on, here we are with an industry changing, award winning vegan mascara that’s loved by women all over the world and we are so incredibly humbled."

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