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EVENT: Lancôme celebrates Génifique Ultimate launch

After 27 years of groundbreaking research, Lancôme has launched its latest skincare innovation

IMG name new partners and dates for Australian Fashion Week 2025

Two exciting partners for the event have been announced.

David Jones celebrates new flagship beauty floor opening

David Jones celebrated the re-opening of the Beauty Floor at its iconic Bourke Street Flagship.

EVENT: Inside the House of Sephora press day

This season’s House of Sephora returned with a curation of the latest beauty launches.

EVENT: Wella Professionals Illumin-Era launch

The event celebrated the launch of the new Wella Professionals colour range, Illumina, inspired by the golden hour trend.

EVENT: REVLON celebrates International Lipstick Day

For one night only, Luna Park’s world-renowned face had a REVLON makeover.

EVENT: Inside the GLASSHOUSE FRAGRANCES Into the Woods launch

The collection is inspired by the scents of fantastical woodlands.

The Australian Women’s Weekly announces inaugural Health Summit

The title has created the summit in response to The Weekly’s 2023 Voice of Australian Women Survey.

Swisse transforms Bondi Icebergs

Many influencers attended to bask in the sun and try the products.

EVENT: Krumbled Foods x Chemist Warehouse

Guests joined Krumbled Foods founder, Keira Rumble and host, Renee Bargh at The Chiswick Woollahra for an intimate lunch.

EVENT: esmi Skin Minerals celebrates 8 years with Sarah's Day

Guests were invited to start the day with a pilates class followed by a house filled with esmi hero products.

The influencers who drove AFW's multi-million PR value

Let's dive into the top influencers who drove Australian Fashion Week's incredible results.

Australian Fashion Week 2024 key stats report

Let's take a look at the reach, engagement and value the coverage received.

EVENT: BIODERMA Atoderm 2-in-1 Oil launch

To celebrate the innovative new offering, the brand hosted two beautiful events in Sydney.

AFW 2024 backstage report: Karla Špetić

Get the look from the Australian Fashion Week Revlon Professional x Karla Špetić show.

An exciting first for Estée Lauder

Estée Lauder is the first beauty brand to partner with Vivid Sydney in its 14-year history of the festival.

AFW backstage beauty reports hub

Go backstage at the 2024 Australian Fashion Week presented by Pandora.

AFW 2024 backstage report: Mariam Seddiq

Get the look from the Australian Fashion Week Embryolisse x Mariam Seddiq show.

AFW 2024 backstage report: INJURY

Get the look from the Australian Fashion Week Embryolisse x INJURY show.

AFW 2024 backstage report: BLANCA Studio

Get the look from the Australian Fashion Week Embryolisse x BLANCA Studio show.

AFW 2024 backstage report: Third Form

Get the look from the Australian Fashion Week FOREO x Third Form show.

AFW 2024 backstage report: Speed

Get the look from the Australian Fashion Week Wella Professionals x Speed show.

AFW 2024 backstage report: Anna Quan

Get the look from the Australian Fashion Week Wella Professionals x Anna Quan show.

AFW 2024 backstage report: Liandra Swim

Get the look from the Australian Fashion Week Ultraceuticals x Liandra Swim show.

AFW 2024 backstage report: Michael Lo Sordo

Get the look from the Australian Fashion Week OPI x Michael Lo Sordo show.

AFW 2024 backstage report: Em on Holiday

Get the look from the Australian Fashion Week Wella Professionals and OPI x Emma Mulholland on Holiday show.

AFW 2024 backstage report: P.E Nation

Get the look from the Australian Fashion Week KMS x P.E Nation show.

AFW 2024 backstage report: Albus Lumen

Get the look from the Australian Fashion Week Sisley Paris and Ardell Professional x Albus Lumen show.

AFW 2024 backstage report: Viktoria + Woods

Get the look from the Australian Fashion Week Goldwell x Viktoria + Woods show.

An exciting first for Shark Beauty

Shark Beauty™ cements catwalk credentials as official hair tool partner of Australian Fashion Week.

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