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Brand Information
Latest News
Event
Wed 13 May 2026
AFW 2026 backstage report: Alix Higgins
Find the Alix Higgins x KEVIN.MURPHY x Shark Beauty x TWYG backstage report here.
Wed 13 May 2026
AFW 2026 backstage report: Hansen & Gretel
Find the Hansen & Gretel x Shark Beauty backstage report here.
Wed 13 May 2026
AFW 2026 backstage report: Bianca Spender
Find the Bianca Spender x Weleda backstage report here.
Wed 13 May 2026
AFW 2026 backstage report: COMMAS
Find the COMMAS x Shark Beauty backstage report here.
Wed 13 May 2026
AFW 2026 backstage report: Carla Zampatti
Find the Carla Zampatti x Shark Beauty backstage report here.
Thu 7 May 2026
Shark Beauty returns as AFW presenting partner
Shark Beauty is powering runway-defining hair and beauty with global innovation.
Mon 20 Apr 2026
The AFC Australian Fashion Week schedule is here
The schedule for this year's AFC Australian Fashion Week presented by Shark Beauty is here.
Fri 10 Apr 2026
Media registration open for AFC Australian Fashion Week 2026
For the first time, the event will be held at the iconic Museum of Contemporary Art Australia in Sydney, running from May 11 – 15th, 2026.
Tue 24 Mar 2026
EVENT: An intimate first look at Elucent's new era
Elucent joined forces with Chemist Warehouse to celebrate its exciting relaunch.
Fri 20 Mar 2026
A first-of-its-kind hair care event is coming to Sydney
Experience an Australian-first in hair care this April.
Mon 16 Mar 2026
EVENT: House of Sephora showcase
The immersive showcase unveils the beauty industry’s most coveted launches and defining trends for 2026.
Wed 11 Mar 2026
OPI announces exciting collaboration
Inspired by the viral OPI'm A Bubble Bunny shade, the partnership is one of the sweetest collaborations yet.
Wed 11 Mar 2026
EVENT: CIRCA Alchemy range expansion
The event set the tone for a refreshing Friday morning, designed to help guests both relax and re-energise.
Wed 4 Mar 2026
EVENT: QV Face Galentine's brand retreat
With an intimate group of press and influencers, QV Face celebrated with wellness and comfort.
Tue 3 Mar 2026
TOM FORD Beauty brings immersive pop-up to Australia
TOM FORD Beauty is bringing its immersive Brew Bar and Ombré Leather experience to Westfield Parramatta.
Mon 2 Mar 2026
Australian beauty influencer announces national tour
Here's everything you need to know...
Fri 27 Feb 2026
EVENT: Estée Lauder Double Wear Foundation launch
The event brought together 60 key media and influencers for a tailored immersion to celebrate the new formula.
Mon 23 Feb 2026
Hourglass Cosmetics announces exciting Australian first
Hourglass will host its first-ever Australian brand experience with an immersive pop-up in Sydney.
Wed 18 Feb 2026
MECCA MAX announces biggest and boldest activation to date
Australian beauty brand, MECCA MAX is once again taking pole position at the Formula 1 Qatar Airways Australian Grand Prix 2026.
Mon 16 Feb 2026
Hive HQ launches community event for up-and-coming publicists
The event series has been repositioned as a community-led forum designed to connect emerging talent with professionals across PR, media and communications.
Fri 6 Feb 2026
EVENT: Rare Beauty celebrates new product launch
Selena Gomez's Rare Beauty hosted a sunset cocktail soirée to celebrate the launch of its newest product.
Tue 16 Dec 2025
EVENT: Haus Labs celebrates Summer Haus
Welcome to the Summer Haus — an intimate celebration honouring Haus Labs' newest launches.
Fri 12 Dec 2025
EVENT: Haléau Beauty brand launch
Haléau Beauty and Eleanor Pendleton hosted an intimate staycay at Bannisters, Port Stephens to celebrate the launch of the brand.
Wed 10 Dec 2025
EVENT: Eau Thermale Avène x She Runs community walk
This marked the finale of a six-part community walk series championing sun protection ahead of summer.
Fri 5 Dec 2025
MECCA returns as Australian Open's official beauty partner
The news kicks off a landmark long-term partnership with Tennis Australia.
Wed 3 Dec 2025
EVENT: FENTY holiday party
The event brought together the FENTY family for an elevated evening of festive glamour, laughter, and dancing.
Thu 13 Nov 2025
EVENT: Hairification x Priceline Pharmacy launch
Hairification celebrated the expansion of the brand's cult-favourite H24 Repair Complex range.
Tue 11 Nov 2025
EVENT: Lanolips 101 Delicious Holiday launch
Lanolips hosted a sweet and festive celebration to mark the launch of the brand's new 101 Delicious Holiday flavours.
Thu 6 Nov 2025
Backstage beauty report: GOLDWELL x LEO LIN Resort 2026
Australian luxury label, LEO LIN launched its Resort 2026 Bon Voyage Collection on October 22nd.
Wed 5 Nov 2025
EVENT: Medik8 Advanced Pro-Collagen+ Peptide Cream
Medik8 hosted an exclusive immersive event to celebrate the launch of its newest innovation.
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