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TOM FORD Beauty brings immersive pop-up to Australia

TOM FORD Beauty is bringing its immersive Brew Bar and Ombré Leather experience to Westfield Parramatta.

Australian beauty influencer announces national tour

Here's everything you need to know...

EVENT: Estée Lauder Double Wear Foundation launch

The event brought together 60 key media and influencers for a tailored immersion to celebrate the new formula.

Hourglass Cosmetics announces exciting Australian first

Hourglass will host its first-ever Australian brand experience with an immersive pop-up in Sydney.

MECCA MAX announces biggest and boldest activation to date

Australian beauty brand, MECCA MAX is once again taking pole position at the Formula 1 Qatar Airways Australian Grand Prix 2026.

Hive HQ launches community event for up-and-coming publicists

The event series has been repositioned as a community-led forum designed to connect emerging talent with professionals across PR, media and communications.

EVENT: Rare Beauty celebrates new product launch

Selena Gomez's Rare Beauty hosted a sunset cocktail soirée to celebrate the launch of its newest product.

EVENT: Haus Labs celebrates Summer Haus

Welcome to the Summer Haus — an intimate celebration honouring Haus Labs' newest launches.

EVENT: Haléau Beauty brand launch

Haléau Beauty and Eleanor Pendleton hosted an intimate staycay at Bannisters, Port Stephens to celebrate the launch of the brand.

EVENT: Eau Thermale Avène x She Runs community walk

This marked the finale of a six-part community walk series championing sun protection ahead of summer.

MECCA returns as Australian Open's official beauty partner

The news kicks off a landmark long-term partnership with Tennis Australia.

EVENT: FENTY holiday party

The event brought together the FENTY family for an elevated evening of festive glamour, laughter, and dancing.

EVENT: Hairification x Priceline Pharmacy launch

Hairification celebrated the expansion of the brand's cult-favourite H24 Repair Complex range.

EVENT: Lanolips 101 Delicious Holiday launch

Lanolips hosted a sweet and festive celebration to mark the launch of the brand's new 101 Delicious Holiday flavours.

Backstage beauty report: GOLDWELL x LEO LIN Resort 2026

Australian luxury label, LEO LIN launched its Resort 2026 Bon Voyage Collection on October 22nd.

EVENT: Medik8 Advanced Pro-Collagen+ Peptide Cream

Medik8 hosted an exclusive immersive event to celebrate the launch of its newest innovation.

EVENT: Bouf Haircare x Jack Steele

The brand celebrated its newest ambassador, Jack Steele.

Clé de Peau Beauté launches in Australia

The brand has marked its debut through a strategic partnership with one of the country’s most iconic premium department stores, David Jones.

EVENT: Bangn Body Holiday Collection launch

Bangn Body set sail on board KARISHMA2 to celebrate its latest limited-edition Holiday Collection.

EVENT: Youth Lab Direct launch

Youth Lab Direct is positioned as Australia's first membership-based marketplace for premium, science-led skincare.

Backstage beauty report: MERIT x St. Agni Resort 2026

Minimalist beauty brand, MERIT was the official sponsor of the St. Agni Resort 2026 show.

EVENT: MECCA x Maison Francis Kurkdjian

MECCA hosted an intimate evening at Sydney Town Hall’s historic Vestibule to celebrate 10 years of Maison Francis Kurkdjian’s Baccarat Rouge 540.

EVENT: The Body Shop Spa of the World™ relaunch

Hosted by Gemma Dimond, guests were treated to a full day of calm, connection, and indulgence.

EVENT: Miss Dior Café

Dior Beauty has unveiled a radiant new chapter in the Miss Dior story.

EVENT: Bondi Sands Sunny SPF launch

To celebrate the launch of the Bondi Sands Sunny SPF collection, the brand hosted a two-day 'sunny state' takeover at the Mondrian Hotel on The Gold Coast.

EVENT: Leigh Campbell’s Charity Mixer

The event raised an impressive $44,000 to support individuals undergoing cancer treatment.

EVENT: Glow Lab's dark shower experience

Glow Lab is helping Australians find a mindful ritual that helps calm the nervous system, reduce anxiety and provide a sense of control.

EVENT: Dyson Airwrap Co-anda 2x™ launch

Dyson celebrated the launch of its most advanced multi-styler yet with an exclusive luxury event held at Conte Sydney.

EVENT: Inside Lancôme's exclusive soirée

The brand held an exclusive evening of innovation, beauty and glamour hosted by Kate Waterhouse.

EVENT: ghd chronos curve masterclass

Last week, media and influencers were invited to​ discover the new ghd chronos curve collection.

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