Latest NewsInfluencers

Brand etc. announces exciting team expansion

The respected brand-builder brings a combination of brand-side experience, creator insight and customer instinct to the independent Sydney agency.

MGMT appoints head of talent

Cutajar joins the team following five years at MECCA working across talent, brand partnerships, creator marketing, community and culture.

TikTok announces first Australian beauty event

TikTok is excited to announce BeautyFest, its first-ever beauty event in Australia.

EVENT: Maybelline New York Sky Tubes launch

The event put the brand's new tubing mascara through its paces against the elements.

EVENT: Café Creamy by Glow Lab

With the Creamy range inspired by the growing gourmand beauty trend

EVENT: Eau Thermale Avène Hyaluron Activ Procedure launch

Eau Thermale Avène celebrated the launch of the its newest high-performance skincare innovation.

The world’s most influential digital voices revealed

TIME reveals the 2026 TIME100 Creators, a list recognising 100 of the most influential digital voices.

Forbes Top Creators 2026 revealed

Meet the stars of YouTube, TikTok, Instagram and other powerhouse creators turning massive fanbases into millions of dollars.

EVENT: Medik8 Exo-PDRN Prismatic+ staycation

Medik8 recently hosted an exclusive overnight staycation at Spicers Potts Point to celebrate the launch of Exo-PDRN Prismatic+.

EVENT: QV House Of Care

The immersive event marked the first time the QV brands have united under one roof.

Alix Earle enters the beauty chat

The influencer has announced her skincare brand is on the way.

EVENT: An intimate first look at Elucent's new era

Elucent joined forces with Chemist Warehouse to celebrate its exciting relaunch.

Ego Pharmaceuticals announces exciting Elucent relaunch

Australian content creator, Jacquie Alexander used the range in the lead up to her wedding.

Australian beauty influencer announces national tour

Here's everything you need to know...

EVENT: Haléau Beauty brand launch

Haléau Beauty and Eleanor Pendleton hosted an intimate staycay at Bannisters, Port Stephens to celebrate the launch of the brand.

EVENT: Bouf Haircare x Jack Steele

The brand celebrated its newest ambassador, Jack Steele.

Indy Clinton signs Bouf Haircare equity deal

Aussie mega-influencer Indy Clinton has confirmed rumours around her partnership with Bouf Haircare.

Domenica Calarco announces new representation

Envision is now exclusively representing the influencer, podcaster and ex-MAFS star.

James Charles announces big changes for Aussie customers

The beauty influencer has shared some exciting changes for his makeup brand, Painted.

Bondi Sands hosts exclusive Australian Open event

Guests were dressed in all white for the tennis inspired theme

EVENT: esmi Skin Minerals summer soirée

esmi Skin Minerals celebrated an Aussie summer with a BBQ feast put on by North Bondi Fish.

Top 10 beauty brands loved by influencers

According to Launchmetrics, Charlotte Tilbury took the top spot.

Swisse transforms Bondi Icebergs

Many influencers attended to bask in the sun and try the products.

The influencers who drove AFW's multi-million PR value

Let's dive into the top influencers who drove Australian Fashion Week's incredible results.

The most powerful beauty influencers revealed

Cosmetify calculated estimated earnings per post on each platform using HypeAuditor’s earnings calculators.

An exciting first for Dermal Therapy

The news marks a first for the multi-award-winning skincare brand.

Eleanor Pendleton announces new representation

The talent manager will now be representing media and brand relations for the beauty entrepreneur.

Everything you need to know about Anna Paul's new skincare line, Paullie

Anna Paul is the latest TikTok star to make her beauty industry debut.

Jaclyn Hill announces the closure of two of her brands

The influencer is stepping away.

The Aussie micro-influencers to watch in 2023

New year, new set of faces to follow.

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