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The newest COVERGIRL has been announced

Joining the all-star lineup of the brand's COVERGIRL roster, is actress and author, Lili Reinhart.

Kylie Jenner trademarks viral catchphrase

She's never one to miss a business opportunity...

Kylie Jenner's new title and latest beauty collab

Kylie Jenner announces latest beauty collab and adds a new title to her resumé, all in the same day.

Pro surfers to launch personal care line

Kelsen, a line of clean, unisex, personal-care products comes courtesy of a team of unlikely founders.

L’Oréal Paris appoints Viola Davis

Chosen for her "tenacity, authenticity and bold spirit," the 54-year old joins the company's team of distinguished ambassadors.

Nudestix collaborates with celebrity investor

Earlier this year the actress invested in the brand after becoming "obsessed" with its products.

Beauty 101: Celeb fragrances

From sports stars and fashion designers to pop princesses and YouTubers, these celebrities have cemented their name in the world of fragrance.

Zendaya to star in first beauty commercial

The singer and actress signed on as Lancôme’s newest global ambassador earlier this year.

Actress launches Gen Z beauty line

2019 is undoubtedly the year of the celebrity beauty line.

The next pop star entering the beauty market

Ciara attended Beautycon L.A. over the weekend and spilled on her upcoming beauty plans.

StriVectin welcomes iconic supermodel as global brand ambassador

The skincare brand has announced its first ever celebrity face.

Victoria Beckham teases beauty launch

The former Spice Girls member is set to launch her new self-titled beauty line at London’s Fashion Week.

Lady Gaga announces first beauty brand

The new brand draws inspiration from Gaga’s early days as an aspiring singer in Lower Manhattan.

Jo Malone London names first ever male ambassador

The English fragrance brand has signed the Star Wars actor as its first brand ‘gent.'

Bare Minerals names new global ambassador

The tennis champ joins a number of other successful women as a brand spokesperson.

'Bieber Beauty' trademark rejected

It looks like Hailey Bieber won't be releasing a beauty line anytime soon.

Kendall Jenner is launching latest collab in Aus

The Victoria's Secret model is releasing her hair tools range down under.

Jessica Alba expands beauty line to Europe

The beauty line has debuted in Europe, thanks to an exclusive agreement with German perfumery chain, Douglas.

KKW Beauty is expanding into this new category

The makeup mogul took to Instagram to announce the launch of her new incoming KKW body collection.

Kourtney Kardashian announces latest collab

Kardashian has partnered with S’well for a Poosh-branded water bottle that benefits the environment.

Paris Hilton debuts skincare line in South Korea

The ProD.N.A range has also been adapted to suit the Korean market.

Cher's new beauty venture revealed

The new fragrance will be the pop icon's first scent since her fragrance, Uninhibited, was discontinued in 1987.

Rihanna welcomes latest Fenty Beauty ambassador

The actress and activist is teaming up with the Rihanna's beauty brand for 2019.

Dior announces global makeup ambassador

The British singer and songwriter is teaming with the brand for editorial and digital projects.

Amy Schumer advocates for clean beauty

The star has partnered with Cleanbeauty, a marketing skincare and cosmetics brand that creates safer and effective products for women and families.

Bieber Beauty incoming?

Rumour has it, the new Mrs Bieber has filed for a trademark under her married name.

Hollywood actress launches fragrance line, Henry Rose

The range of 'clean' perfumes has been developed in partnership with the Environmental Working Group.

Kourtney Kardashian launches Poosh

Kourtney Kardashian has unveiled Poosh, a beauty and wellness site.


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